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A strategic digital marketer who is passionate about providing outstanding customer experiences for my clients
Sean McDonnell
,
Whitstable, United Kingdom
Experience
Other titles
Skills
I'm offering
A digital marketer who blends data, strategy and marketing technology to create personalised experiences across all customer touchpoints
Industries
Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2012 - 2020
job
Strategist & Client Director
Celerity.
Role:Devised and implemented a roadmap of Digital Marketing focused ideas which met the clients business objectives (using a proven strategic framework), using data and insight to devise and build multi-channel customer journeys (email, app, SMS, website, social) which were implemented using the Adobe Experience Cloud or Salesforce Marketing Cloud, liasing with Solution Architects, Insight Consultants, Project Managers and Campaign Delivery consultants to deliver the recommendations. This involved outstanding data planning skills, pro-actively coming up with new ideas to increase a client's sales through insight driven digital marketing recommendations and understanding what activity and tests were/were not working, working on-site at clients offices as required, leading client workshops, developing, owned and led strong client relationships with my portfolio of clients and was seen as a trusted partner (Skipton Building Society, Greene King, Pizza Hut Delivery, Honda, RS Components, Rank and the PUIG brands - Paco Rabanne, Jean Paul Gaultier and Nina Ricci). This spanned all levels of an organisation from junior members through to the C-level stakeholders. I managed members of the Client Engagement team and matrix management of those from other teams and I was adept at working with multinational brands across different territories.
Salesforce marketing cloud, UP, LED, Social, Framework, Planning, Campaign, App, Organization, Adobe, Digital Marketing, Workshops, Website, Sales, Management, Cloud, C, Salesforce, Marketing
2008 - 2012
job
Client Director
more2.
Significant achievements
• Implemented relevant and highly targeted data driven email programmes for Hawes and Curtis, Myprotein, Trekwear, Jessops, Harrod Horticultural and JD Sports.
Role
My role, as a client leader was wide ranging and varied and included operating at all levels, including Board Level, identifying the business drivers for each client and recommending strategies which would drive sales and profit growth, acting as a sounding board for owners and directors of my client portfolio, understanding the objectives of each client then defined the strategy and tactics to meet these objectives, increasing sales and profits for clients (acquisition and retention) through integrated CRM campaigns (direct mail and email) using best-practice techniques, delivering actionable insight through the review of campaign and ad-hoc activity, adding value to my clients businesses by ensuring recommendations could be executed, providing clear and concise recommendations at client meetings when reviewing business and campaign performance. This was across all marketing disciplines (acquisition and retention), sales channels (retail, on-line and mail order) and contact methods (email, mail, telephone). I ensured each business had targets for each of its Key Performance Indicators. I delivered robust tools for sales forecasting and subsequently tracking success and understood the lifetime value of customers for the different clients, ensuring they made the right investment decisions to grow their businesses (based upon evidence).
• Implemented relevant and highly targeted data driven email programmes for Hawes and Curtis, Myprotein, Trekwear, Jessops, Harrod Horticultural and JD Sports.
Role
My role, as a client leader was wide ranging and varied and included operating at all levels, including Board Level, identifying the business drivers for each client and recommending strategies which would drive sales and profit growth, acting as a sounding board for owners and directors of my client portfolio, understanding the objectives of each client then defined the strategy and tactics to meet these objectives, increasing sales and profits for clients (acquisition and retention) through integrated CRM campaigns (direct mail and email) using best-practice techniques, delivering actionable insight through the review of campaign and ad-hoc activity, adding value to my clients businesses by ensuring recommendations could be executed, providing clear and concise recommendations at client meetings when reviewing business and campaign performance. This was across all marketing disciplines (acquisition and retention), sales channels (retail, on-line and mail order) and contact methods (email, mail, telephone). I ensured each business had targets for each of its Key Performance Indicators. I delivered robust tools for sales forecasting and subsequently tracking success and understood the lifetime value of customers for the different clients, ensuring they made the right investment decisions to grow their businesses (based upon evidence).
Marketing, CRM, Retail, Forecasting, Sales, Growth, Retention, Campaign
2006 - 2007
job
Head of Marketing
Freemans Grattan Holdings.
Reporting to the Freemans Brand Director managing a team of 7 with sales of £200m per annum and a marketing budget of £20m per annum
Significant achievement
• Increased online share of sales by 36% year on year.
Main Responsibilities
Oversaw P&L for the brand, ensuring all areas were achieving sales targets within agreed costs. Ensured all possible revenue streams were explored and understood costs of activity, managing a marketing budget of £8m per annum (acquisition and retention, online and offline).
Significant achievement
• Increased online share of sales by 36% year on year.
Main Responsibilities
Oversaw P&L for the brand, ensuring all areas were achieving sales targets within agreed costs. Ensured all possible revenue streams were explored and understood costs of activity, managing a marketing budget of £8m per annum (acquisition and retention, online and offline).
Marketing, Budget, Sales, Retention, Online
2005 - 2006
job
Campaign Marketing Manager
Churchill Insurance.
Significant achievements
• Rolled out e-mail campaigns across the products.
Main Responsibilities:
• Developed and executed direct mail (acquisition, cross sell and up sell) and e-mail campaigns to achieve the new customer targets, on time and to budget (£4m).
• Managed, motivated and developed a team of 3 to achieve business objectives.
• Rolled out e-mail campaigns across the products.
Main Responsibilities:
• Developed and executed direct mail (acquisition, cross sell and up sell) and e-mail campaigns to achieve the new customer targets, on time and to budget (£4m).
• Managed, motivated and developed a team of 3 to achieve business objectives.
Marketing, Budget, Campaign, Manager, UP
My education
1990
-
1994
Sheffield Hallam University
Bachelor of Arts, Marketing
Bachelor of Arts, Marketing
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