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Senior
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2
jobs
Account Director
Alice Egan
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
First Class (BA Hons) graduate in Marketing and have over 8 years experience as an Account Handler in Creative Advertising Agencies. I have strong client & project management skills, as well as the ability to work effectively, under pressure, across multiple channels and platforms. I am highly experienced in delivering campaigns across multiple platforms in both live motion, photographic, animation, bespoke builds & audio. I confidently manage large budgets but I am also skilled at stretching smaller budgets to achieve maximum output.
Language
English
Fluently
Ready for
Full time contractor
Available
My experience
2020 - ?
freelance
FREELANCE SENIOR ACCOUNT HANDLER
THE BROOKLYN BROTHERS.
• Lead Account Handler and Project Manager on category first Brand TV advert ensuring all client requirements are met and exceeded
• Day to day client management and producing brand campaign for both Stagecoach and first direct
• Maintaining and developing key client relationships to ensure a steady flow of briefs into the agency
• Owning the end-to-end financial process on all jobs. Reporting the results into the client partner and helping support the overall financial management and performance of the account
• Building great x-agency relationships in order to work effectively to create great work
• Proactively deliver relevant and timely updates to the wider team
• Day to day client management and producing brand campaign for both Stagecoach and first direct
• Maintaining and developing key client relationships to ensure a steady flow of briefs into the agency
• Owning the end-to-end financial process on all jobs. Reporting the results into the client partner and helping support the overall financial management and performance of the account
• Building great x-agency relationships in order to work effectively to create great work
• Proactively deliver relevant and timely updates to the wider team
Project Manager, Management, TV, Support, Campaign, Manager
2018 - 2020
freelance
FREELANCE SENIOR ACCOUNT HANDLER
VCCP.
Day to Day client management as well as key point of contact for media and other creative agencies.
• Delivering complete through the line campaigns including; O2: Jan Sale, Rugby World Cup as well as managing the SIMs complete product rage (SIMO, PAYG & International Sims). Cadbury: Heroes (Families Reunited), Christmas, Brunch, 30% less, Freddo and Hot Chocolate.
• Launched NPD's into the market with multiple strategic phases for example on Cadbury I launched Cadbury Dairy Milk 30% less sugar into the market. This strategically was a challenge as we needed the product to do well but did not want to cannibalise the sales of Cadbury's flag ship account line; Cadbury Dairy Milk
• Working with media agencies to present joint 360 responses to client brief. This includes scrutinising media splits and channels to ensure KPIs are met.
• Owner of BAU yearly/ quarterly budgets. I ensure that production budgets are spent to reflect the yearly KPIs and comms strategy.
• Leading on big brand launches and NPD, this included working on multiple phases to launch campaigns.
• Manage large campaign budgets, apportioning internal budget splits between Digital, TV and print.
• Work with Digital & UX specialists to build micro sites, holding data and linking back to core brand hub.
• Delivering complete through the line campaigns including; O2: Jan Sale, Rugby World Cup as well as managing the SIMs complete product rage (SIMO, PAYG & International Sims). Cadbury: Heroes (Families Reunited), Christmas, Brunch, 30% less, Freddo and Hot Chocolate.
• Launched NPD's into the market with multiple strategic phases for example on Cadbury I launched Cadbury Dairy Milk 30% less sugar into the market. This strategically was a challenge as we needed the product to do well but did not want to cannibalise the sales of Cadbury's flag ship account line; Cadbury Dairy Milk
• Working with media agencies to present joint 360 responses to client brief. This includes scrutinising media splits and channels to ensure KPIs are met.
• Owner of BAU yearly/ quarterly budgets. I ensure that production budgets are spent to reflect the yearly KPIs and comms strategy.
• Leading on big brand launches and NPD, this included working on multiple phases to launch campaigns.
• Manage large campaign budgets, apportioning internal budget splits between Digital, TV and print.
• Work with Digital & UX specialists to build micro sites, holding data and linking back to core brand hub.
Budget, UX, Print, Management, Sales, Less, TV, Npd, International, Campaign, Production
2018 - 2018
job
ACCOUNT DIRECTOR
ARTHUR LONDON.
• Account Director on multiple charity accounts most of which were project based. I therefore had to ensure that projects were evenly distributed across the year so we had the right people in place to work on them.
• Led on PSMS (donations through your mobile bill) strategy and communication plan where the journey is hugely important in order to retain pledgers. By law, the pledger must opt in each month in order to continue donating. The approach was a very successful and not only reduced churn rate but also increased pledgers.
• Responsible for monthly monitoring and budgeting on my accounts to ensure they are delivered against the yearly forecast whilst flagging to key stakeholders any fluctuating resource needs.
• Built and developed RAF Benevolent Fund email and PSMS CRM journey model. Based on audience profiling, the pledger was sent targeted messages. This model also took into account how pledgers had opted in and successfully ensured that they were fully informed of all key messages and actions.
• Coordinated monthly meetings with senior stakeholders to agree and action new business development.
• Led strategic projects to show the ROI via marketing development plans.
• Line management of various junior - mid level Account Managers, this included:
◦ Structing development plans
◦ Day to day management and support
• Led on PSMS (donations through your mobile bill) strategy and communication plan where the journey is hugely important in order to retain pledgers. By law, the pledger must opt in each month in order to continue donating. The approach was a very successful and not only reduced churn rate but also increased pledgers.
• Responsible for monthly monitoring and budgeting on my accounts to ensure they are delivered against the yearly forecast whilst flagging to key stakeholders any fluctuating resource needs.
• Built and developed RAF Benevolent Fund email and PSMS CRM journey model. Based on audience profiling, the pledger was sent targeted messages. This model also took into account how pledgers had opted in and successfully ensured that they were fully informed of all key messages and actions.
• Coordinated monthly meetings with senior stakeholders to agree and action new business development.
• Led strategic projects to show the ROI via marketing development plans.
• Line management of various junior - mid level Account Managers, this included:
◦ Structing development plans
◦ Day to day management and support
Marketing, Business development, CRM, ROI, Management, Support, Monitoring, Development, Forecast, LED
2017 - 2018
job
SENIOR ACCOUNT MANAGER
PSONA.
• Worked on; American Express, Caravan & Motorhome Club and Co-op.
• Developed the Global B2B side of the business with American Express. Worked with clients from each market and successfully ensured that the strategy and creative for each project could be translated and trans-created to all audiences.
• With the data & insights team, identified and created a rigorous customer email journey based on audience profiles for Caravan & Motorhome Club. This fed into the wider CRM journey to ensure end-to-end coherence.
• Managed large global financial budgets, ensuring that the split for each market was proportionate to their financial return.
• Developed the Global B2B side of the business with American Express. Worked with clients from each market and successfully ensured that the strategy and creative for each project could be translated and trans-created to all audiences.
• With the data & insights team, identified and created a rigorous customer email journey based on audience profiles for Caravan & Motorhome Club. This fed into the wider CRM journey to ensure end-to-end coherence.
• Managed large global financial budgets, ensuring that the split for each market was proportionate to their financial return.
CRM, B2B, Account Manager, Express, Manager
2015 - 2016
job
SENIOR ACCOUNT MANAGER
ATOMIC LONDON.
• Worked on multiple disciplines, including direct and brand channels, for Cancer Research UK, Viking Cruises and WaterAid.
• Delivered end-to-end multiple channel campaigns including; TV, DM, Inserts, Emails, Events, PSMS, Digital, and experiential.
• Worked closely with media agencies to track results and recommend next steps to clients.
• Worked with the CEO to support the ROI and recommend a business case for clients on new CRM programs including the introduction of GDPR.
• Sole Account Handler on startup company account. Drove sales mainly through PPC using test and learn strategy.
• Delivered end-to-end multiple channel campaigns including; TV, DM, Inserts, Emails, Events, PSMS, Digital, and experiential.
• Worked closely with media agencies to track results and recommend next steps to clients.
• Worked with the CEO to support the ROI and recommend a business case for clients on new CRM programs including the introduction of GDPR.
• Sole Account Handler on startup company account. Drove sales mainly through PPC using test and learn strategy.
CRM, Research, Account Manager, PPC, ROI, GDpr, Sales, Test, Business Case, TV, Support, Ceo, Manager
2012 - 2015
job
ACCOUNT MANAGER
RAPP COLLINS.
• Worked on Flagship account, Virgin Media. This gave me grounding in direct response skills, including monthly test & learn approach that was core to Virgin Media Marketing comms.
• Worked on the acquisition side of the company for all channels: Direct Mail, Doordrops, Inserts, Press, DRTV, Email and Digital.
• Worked closely with multiple printing companies to test formats and GSM efficiencies. Used data to create attention grabbing and personalised communications.
• Daily liaison with the clients to ensure projects were delivered on time and in budget.
• Monitored burn of projects - identifying over burn and making sure the Account Director was aware.
• Worked on integrated campaigns. Ensured strategy & creative were delivered whilst meeting the client brief and applying core DR principles.
• Worked on the acquisition side of the company for all channels: Direct Mail, Doordrops, Inserts, Press, DRTV, Email and Digital.
• Worked closely with multiple printing companies to test formats and GSM efficiencies. Used data to create attention grabbing and personalised communications.
• Daily liaison with the clients to ensure projects were delivered on time and in budget.
• Monitored burn of projects - identifying over burn and making sure the Account Director was aware.
• Worked on integrated campaigns. Ensured strategy & creative were delivered whilst meeting the client brief and applying core DR principles.
Marketing, Budget, Account Manager, Test, Gsm, Manager, ME
My education
2008
-
2012
Manchester Metropolitan University Business School
Bachelors, Marketing Management
Bachelors, Marketing Management
2006
-
2008
King Sixth Form College
Secondary, English Language, Government & Politics (Minor in Sociology)
Secondary, English Language, Government & Politics (Minor in Sociology)
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