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Omni Channel Director
Christian Maher
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
International Executive Board Member available immediately with 15+ years experience across all global markets with on the ground experience in North America and EMEA in both public and private equity owned brands. I have launched and transformed brands globally working across E- commerce, Buying, Merchandising, Brand Strategy,Wholesale and Licensing. I lead and develop teams across multiple locations, cultures and countries ensuring they are set up for success and can drive business.
Markets
United States
United Kingdom
France
Germany
Lithuania
Denmark
Norway
Sweden
Finland
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Head of Online Trading and Merchandising
navabi.de.
• Led the successful development and implementation of the merchandising and digital trading strategy for an e-commerce company across private label and third party.
• Owned P&L alongside Finance with direct responsibility for sales forecast and influencing marketing spend based on site analytics to maximize customer conversion. Achieved most profitable quarters in company history.
• Optimized UI/UX design increasing conversion and building sales funnel resulting in positive customer journey and data collection ability.
• Built and led the digital trading team, monitored performance and coordinated yearly-daily trading plan, campaigns, CRM, newsletter, site layout and e-mails.
• Coordinated the restructure of Merchandising and Trading that aligned business objectives with three focuses, including season management, trading and demand planning.
• Collaborated with creative team to deliver high-impact customer-facing content for distribution via eCommerce platform
• Partnered with Marketing to build and design yearly marketing calendar and campaigns according to brand strategy and data.
• Created end to end planning process to support growth and inventory optimization through a company transition from growth model to profitability model.
• Owned P&L alongside Finance with direct responsibility for sales forecast and influencing marketing spend based on site analytics to maximize customer conversion. Achieved most profitable quarters in company history.
• Optimized UI/UX design increasing conversion and building sales funnel resulting in positive customer journey and data collection ability.
• Built and led the digital trading team, monitored performance and coordinated yearly-daily trading plan, campaigns, CRM, newsletter, site layout and e-mails.
• Coordinated the restructure of Merchandising and Trading that aligned business objectives with three focuses, including season management, trading and demand planning.
• Collaborated with creative team to deliver high-impact customer-facing content for distribution via eCommerce platform
• Partnered with Marketing to build and design yearly marketing calendar and campaigns according to brand strategy and data.
• Created end to end planning process to support growth and inventory optimization through a company transition from growth model to profitability model.
Layout, CRM, E-commerce, Fashion, Management, Growth, Support, Online, Planning, Processes
2019 - ?
job
Founder
KWOOD Retail Consulting.
• Setup the company from scratch, engaged with clients and supported new and established brands with go to market strategy, process redesign and transformation.
• Co-Founder of AI start up focused on retail solutions.
• Full P&L responsibility, ran ADOT.COM FP&A and led efforts to bring the product to market.
• Led negotiations for OYSBY with Brazilian supplier that delivered lower cost prices.
• Co-Founder of AI start up focused on retail solutions.
• Full P&L responsibility, ran ADOT.COM FP&A and led efforts to bring the product to market.
• Led negotiations for OYSBY with Brazilian supplier that delivered lower cost prices.
Seo, Google analytics, Shopify, Training, E-commerce, Management, Analytics, Transformation, Support, Google, Redesign, Wholesale, Go, Founder
2017 - 2018
job
Merchandising, Allocation and Licensing Director - Board Member
La Perla.
• Leadership of a team of 30+ colleagues in EMEA, Asia and North America and managed the €150 Million Omni Channel Business.
• Built a Global Merchandising team that transformed product ownership from design and business unit led to head office led.
• Successfully developed a global Omni Channel product strategy that reduced the average cost price (-5%), SKU reduction (-30%) and reduced the product development cycle by 1 week.
• Owned B2B relationships with licensee partners including Revlon negotiating increased royalties agreement, increase in development budget and marketing spend.
• Developed and executed the brand strategy, aligned product, design, in store experience, training and marketing and improved UPT by 20%), ATV by +2% and conversion.
• Built and maintained key partner relationships with Printemps, Selfridge, Bloomingdales, Harrods and El Corte Ingles. In concession’s were able to agree additional locations, increased marketing spend while partnering in developing exclusive product.
• Rejuvenated basics business resulting in a 40% comp, developed an assortment architecture and aligned Retail, Design, Buying, Merchandising and Product Development.
• Built a Global Merchandising team that transformed product ownership from design and business unit led to head office led.
• Successfully developed a global Omni Channel product strategy that reduced the average cost price (-5%), SKU reduction (-30%) and reduced the product development cycle by 1 week.
• Owned B2B relationships with licensee partners including Revlon negotiating increased royalties agreement, increase in development budget and marketing spend.
• Developed and executed the brand strategy, aligned product, design, in store experience, training and marketing and improved UPT by 20%), ATV by +2% and conversion.
• Built and maintained key partner relationships with Printemps, Selfridge, Bloomingdales, Harrods and El Corte Ingles. In concession’s were able to agree additional locations, increased marketing spend while partnering in developing exclusive product.
• Rejuvenated basics business resulting in a 40% comp, developed an assortment architecture and aligned Retail, Design, Buying, Merchandising and Product Development.
Architecture, Brand identity, LED, Asia, Planning, Development, KPI, Costing, Inventory management, Marketing, Sales, Management, E-commerce, Training, Forecasting, Retail, Product development, Design
2011 - 2016
job
Merchandising and Allocation Director EMEA
Coach.
• Established a joint venture with Pepe Jeans, launched the brand across Europe and increased sales from €7 Million to €120 Million in five years across 600+ locations.
• Built out team of 15+, designed Merchandising, Allocation and Trading process from scratch. Owned weekly trading meeting presenting analysis, initiatives and aligning senior leadership team to actions to drive sales.
• Owned relationship between EMEA business unit and global HQ to drive EMEA needs. Launched European exclusive package which delivered 25% of sales.
• Redesigned wholesale process in response to European requirements that included selling during fashion campaigns, orders before buys are placed, moving from ex works to DDP and providing buy guidance resulting in a 20% increase in orders.
• Built out team of 15+, designed Merchandising, Allocation and Trading process from scratch. Owned weekly trading meeting presenting analysis, initiatives and aligning senior leadership team to actions to drive sales.
• Owned relationship between EMEA business unit and global HQ to drive EMEA needs. Launched European exclusive package which delivered 25% of sales.
• Redesigned wholesale process in response to European requirements that included selling during fashion campaigns, orders before buys are placed, moving from ex works to DDP and providing buy guidance resulting in a 20% increase in orders.
Forecasting, Fashion, Sales, Architecture, Development, Coach, International, Planning, Wholesale, UP
2009 - 2011
job
Senior Manager Business Planning
Coach.
• Responsibility for top level MP&A and selling in for 20+ accounts in the EMEA,, Japan and Thailand accounting for 20% of business.
Retail, Sales, Power, Planning, USA, Manager
2007 - 2009
job
Planning Manager
GAP Kids.
Planning, Manager
2005 - 2007
job
Planning Manager
Forth and Towne.
Planning, USA, Manager
2004 - 2005
job
Planner
GAP.
USA
USA
My education
The George Washington University
Bachelors, N/a
Bachelors, N/a
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