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Digital consultant with FMCG and luxury beauty experience
Sarah Hellings
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
With over ten years of digital experience, my career started with Africa's biggest digital agency working on clients across various industries (hospitality, banking, insurance, sportswear). After building a solid foundation of digital skills, I moved client side working in luxury beauty and FMCG. I am passionate about digital and love that I can bring my eye for design and my analytical, commercially minded side together.
Markets
United States
(Remote
only)
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
freelance
Digital Manager
Unilever.
Contract role driving Unilever's global digital transformation agenda
Digital Transformation Programme
- Maintain alignment across key digital transformation priorities (DDM, eCommerce, CX) through regular internal communication and events
- Drive outside-in thinking by identifying relevant events and industry activities, curating insights and sharing with marketers
- Coordination of the Digital Transformation Steering Committee
Consumer Experience (CX)
- CX strategic framework development and global deployment across key billion Euro brands (D4G, Magnum, Dove etc) and top markets
- Coordination of a cross-functional team (media, search, IT, ecommerce, PRM, consumer engagement) to unlock CX and influence the broader digital agenda
Digital Transformation Programme
- Maintain alignment across key digital transformation priorities (DDM, eCommerce, CX) through regular internal communication and events
- Drive outside-in thinking by identifying relevant events and industry activities, curating insights and sharing with marketers
- Coordination of the Digital Transformation Steering Committee
Consumer Experience (CX)
- CX strategic framework development and global deployment across key billion Euro brands (D4G, Magnum, Dove etc) and top markets
- Coordination of a cross-functional team (media, search, IT, ecommerce, PRM, consumer engagement) to unlock CX and influence the broader digital agenda
Digital transformation, Development, Strategy, Consumer experience, Digital media, Ecommerce
2017 - 2018
freelance
Digital Manager
Unilever.
Maternity cover contract working across all hair brands
Digital Strategy
- Market support in the implementation of the Hair Digital Strategy
eCommerce (Retailers)
- Development of global ecommerce guidelines for the hair category
- Collaborated with global brand teams in the creation of best-in-class ecommerce assets to drive consideration and conversion
- Up-skilled markets on key internal platforms to deliver against KPIs
Data Strategy
- Development of the Data Strategy for the hair category
Website Rollout
- Support in the roll-out of Adobe websites for hair brands across brands and markets
Digital Strategy
- Market support in the implementation of the Hair Digital Strategy
eCommerce (Retailers)
- Development of global ecommerce guidelines for the hair category
- Collaborated with global brand teams in the creation of best-in-class ecommerce assets to drive consideration and conversion
- Up-skilled markets on key internal platforms to deliver against KPIs
Data Strategy
- Development of the Data Strategy for the hair category
Website Rollout
- Support in the roll-out of Adobe websites for hair brands across brands and markets
Digital Strategy, Ecommerce, Data Strategy, Production of website
2016 - 2017
freelance
Project Manager
Parfums Christian Dior.
- Freelance contract in the digital team working across fragrance, make up and skincare portfolios with a primary focus on e-retailers
E-Retailers
- Project management of the new e-retail boutique implementation across 12 retailers (from Boots to Selfridges) liaising with retailers, Global HQ and legal
- Delivery of assets for all product launches and campaigns across retailers websites, social media channels and emailers to drive visibility and sales (+30%)
- Briefing and project management of agencies in the production of artwork and execution of online sampling campaigns for e-retailers
eCommerce Website
- Non-regression testing on new releases of the DTC website
- Daily transaction reviews (3D secure approval & fraud check)
- Product page and campaign landing page testing for new launches
E-Retailers
- Project management of the new e-retail boutique implementation across 12 retailers (from Boots to Selfridges) liaising with retailers, Global HQ and legal
- Delivery of assets for all product launches and campaigns across retailers websites, social media channels and emailers to drive visibility and sales (+30%)
- Briefing and project management of agencies in the production of artwork and execution of online sampling campaigns for e-retailers
eCommerce Website
- Non-regression testing on new releases of the DTC website
- Daily transaction reviews (3D secure approval & fraud check)
- Product page and campaign landing page testing for new launches
Social Media, Regression testing, Websites, Ecommerce, Project Management, Retail Strategy, Visual Merchandising, Asset production
2014 - 2016
job
Digital Coordinator
Clarins Group.
- Managed all digital touch points for Clarins, Thierry Mugler and Azzaro brands (paid, earned and owned channels)
- Drove strategic digital direction across the brands for the South African market
- Digital media management across all paid channels (campaign & always-on)
- Email and social media content planning and implementation
- Online merchandising for Clarins ecommerce website and e-retailer channels (campaigns, portfolio management, P&L ownership)
- Business case development for the launch of the new ecommerce website
- Project and budget management
- Supported ATL media planning for 6 months (maternity leave cover)
- Drove strategic digital direction across the brands for the South African market
- Digital media management across all paid channels (campaign & always-on)
- Email and social media content planning and implementation
- Online merchandising for Clarins ecommerce website and e-retailer channels (campaigns, portfolio management, P&L ownership)
- Business case development for the launch of the new ecommerce website
- Project and budget management
- Supported ATL media planning for 6 months (maternity leave cover)
Social Media, Media planning, Website, Ecommerce, Budget management, Website Optimization, Digital and social campaigns, Campaign development, Email marketing, Email templates, Community management
2013 - 2014
freelance
Brand Manager
Clarins Group.
- Maternity cover for Brand Manager: Skin Care and Body categories
- New product launch sales forecasts and product orders
- Developed retailer sell-in documents for all product launches and retailer promotions
- Briefed and delivered all retailer point of sale collateral
- New product launch sales forecasts and product orders
- Developed retailer sell-in documents for all product launches and retailer promotions
- Briefed and delivered all retailer point of sale collateral
Product launch, Sales forecast, Retailer promotions, Marketing communication, Media and marketing strategy
2010 - 2013
job
Senior Account Manager
Quirk (now Mirum).
- Maintained and grew key client relationships (Nike, Investec etc.)
- Managed, guided and supported team members (2 direct reports)
- Strategic understanding of the clients business, translating them into digital requirements
- Collaboration with all client agency partners to ensure fully integrated campaign delivery
- Project management of digital campaigns and website builds (cross-functional teams of up to 10)
- Managed, guided and supported team members (2 direct reports)
- Strategic understanding of the clients business, translating them into digital requirements
- Collaboration with all client agency partners to ensure fully integrated campaign delivery
- Project management of digital campaigns and website builds (cross-functional teams of up to 10)
Project Management, Account Manager, Business development, Campaign development, Digital Strategy
My education
2019
Vega: Brand Communications School
BA Honours, Brand Leadership
BA Honours, Brand Leadership
2018
University of Cape Town
Post-Graduate, Marketing Management
Post-Graduate, Marketing Management
2015
-
2017
University of Cape Town
Bachelor of Arts, Film and Media Production
Bachelor of Arts, Film and Media Production
Interactive Media Production Stream
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