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jobs
A committed art director and senior designer working for global lifestyle brands
Sarah van der Bijl
,
Amsterdam, Netherlands
Experience
Other titles
Skills
I'm offering
A commited Art-Director and Senior (digital) Designer with a background of cross disciplinary work for global lifestyle brands including campaign concepts, brand development, branding, digital design and content work.
Links for more
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Industries
Language
English
Fluently
Italian
Good
Dutch
Fluently
Swedish
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Freelance Art-Director / Senior Designer
unknown.
Currently working as a freelance art-director and designer for lifestyle brands in Europe.
2018 - 2019
job
Creative Brand Manager
Imps&Elfs.
I joined Imps&Elfs during a transitional period where the private children's label wanted to increase their
position in the market. Working in close connection with the CEO and Creative Director where I was
responsible for developing and implementing successful brand campaigns and content strategies across
multiple channels.
* Brand strategy: developing and maintaining the marketing calendar, orchestrating its development
together with marketing, creative, and commercial departments.
* Content strategy: developing inspiring and creative campaigns from briefing, to concept and production,
to omnichannel activation.
* Leading cross functional teams to translate audience insight, brand values, and commercial objectives
into inspiring and creative campaigns and communications.
* Managed seasonal budgets.
position in the market. Working in close connection with the CEO and Creative Director where I was
responsible for developing and implementing successful brand campaigns and content strategies across
multiple channels.
* Brand strategy: developing and maintaining the marketing calendar, orchestrating its development
together with marketing, creative, and commercial departments.
* Content strategy: developing inspiring and creative campaigns from briefing, to concept and production,
to omnichannel activation.
* Leading cross functional teams to translate audience insight, brand values, and commercial objectives
into inspiring and creative campaigns and communications.
* Managed seasonal budgets.
Marketing, Content, Omnichannel, Ceo, Development, Content strategy, Production, Manager, Brand identity
2017 - 2018
job
Art-Director
Costes.
This vibrant and youthful lifestyle brand was entering a period of rapid expansion and was in the process of repositioning. Working fluidly across departments in close connection with the Creative Director, where
I was responsible for the development of a new visual brand identity and directing the brand's DNA and
brand identity across all channels and customer touchpoints.
* Digital re-design: led the rebranding of costesfashion.com with improved UX/UI and updated online
content strategy, social media and digital design.
* 360 Visual brand concepts: responsible for all content creation from concept development to final design,
and for securing the project visually in all communication channels. E-commerce, digital and social media,
marketing and PR.
* 360 Campaign strategy: create campaign and activity ideas according to the tactical plan and brief.
Responsible for securing the approved idea in all channels together with the copywriter.
* Photoshoots / Video: On set direct and coordinate photoshoots from creative campaign concept to final
execution. Womenswear, Menswear, Swimwear, Underwear, Accessories, Denim.
* Briefing and directing teams of junior designers, UX/UI designers and developers, copywriters,
photographers and stylist.
I was responsible for the development of a new visual brand identity and directing the brand's DNA and
brand identity across all channels and customer touchpoints.
* Digital re-design: led the rebranding of costesfashion.com with improved UX/UI and updated online
content strategy, social media and digital design.
* 360 Visual brand concepts: responsible for all content creation from concept development to final design,
and for securing the project visually in all communication channels. E-commerce, digital and social media,
marketing and PR.
* 360 Campaign strategy: create campaign and activity ideas according to the tactical plan and brief.
Responsible for securing the approved idea in all channels together with the copywriter.
* Photoshoots / Video: On set direct and coordinate photoshoots from creative campaign concept to final
execution. Womenswear, Menswear, Swimwear, Underwear, Accessories, Denim.
* Briefing and directing teams of junior designers, UX/UI designers and developers, copywriters,
photographers and stylist.
E-commerce, LED, Social, Online, Campaign, Accessories, Content strategy, Development, Content, Pr, Social Media, UI, Copywriter, UX, Video, Content creation, Concept Development, Design, Digital design, Marketing
2015 - 2016
job
Art-Director
Calvin Klein.
I joined the Calvin Klein creative in-house agency in the European HQ, working in close connection with the Creative Director and marketing team to maintain and develope the newly implemented marketing
strategy. I was responsible for the creative european content from concept development to final design
and driving their new visual direction forward across all channels; e-commerce, retail and PR.
* Global FW15 campaign: creative concept development and visual design of the campaign microsite.
Including digital design, UX/UI, content strategy, newsletters.
* Calvin Klein Jeans - campaign activation: creative concept development, branding and pop-up retail
design at De Bijenkorf and Amsterdam Denim Days.
* Calvin Klein Swimwear - product launch: creative concept development, branding and retail design for
instore activations. This included window installations at La Rinascente (IT).
* Visual brand concepts: responsible for the creative and aesthetic concepts and develop new ideas based
on the brand strategy. Responsible for designing and securing the project visually in all communication
channels.
* Photoshoots / Video: On set direct and coordinate photoshoots from creative campaign concept to final
execution. Womenswear, Menswear, Swimwear, Underwear, Accessories, Denim.
* Briefing and directing teams of junior designers, UX/UI designers, developers, freelance video editors,
copywriters, photographers, stylists, and third party vendors.
strategy. I was responsible for the creative european content from concept development to final design
and driving their new visual direction forward across all channels; e-commerce, retail and PR.
* Global FW15 campaign: creative concept development and visual design of the campaign microsite.
Including digital design, UX/UI, content strategy, newsletters.
* Calvin Klein Jeans - campaign activation: creative concept development, branding and pop-up retail
design at De Bijenkorf and Amsterdam Denim Days.
* Calvin Klein Swimwear - product launch: creative concept development, branding and retail design for
instore activations. This included window installations at La Rinascente (IT).
* Visual brand concepts: responsible for the creative and aesthetic concepts and develop new ideas based
on the brand strategy. Responsible for designing and securing the project visually in all communication
channels.
* Photoshoots / Video: On set direct and coordinate photoshoots from creative campaign concept to final
execution. Womenswear, Menswear, Swimwear, Underwear, Accessories, Denim.
* Briefing and directing teams of junior designers, UX/UI designers, developers, freelance video editors,
copywriters, photographers, stylists, and third party vendors.
E-commerce, Brand identity, UP, Direction, Campaign, Accessories, Content strategy, Development, It, Content, Pr, Marketing, UI, Visual design, UX, Video, Retail, Concept Development, Branding, Design, Digital design
2012 - 2015
job
Art-Director
H&M Group.
I joined the Weekday creative in-house creative studio during a time of global expansion when this uncon-
ventional fashion brand needed to show exceptional growth. I worked fluidly across departments in close
connection with the Creative Director and marketing team. Where I was responsible for the global content
from concept development to final design and directing the brand's DNA across all channels; e-commerce,
digital and social media, PR and retail.
* 360 Denim campaign (Weekday x RFSU): creative concept development and visual design. Including
direct photoshoot and campaign video, digital microsite design, social, retail and packaging design.
* 360 Brand campaign (Weekday at Way Out West): creative concept development and visual design.
Including direct photoshoot, visual identity, microsite design, UX/UI, social and newsletters. Included part-
nership with Spotify, various artists and musicians.
* 360 Christmas campaign: creative concept development and visual design. Including direct photoshoot,
visual identity, interactive microsite design, social, newsletters, packaging design.
* 360 Visual brand concepts: responsible for the creative and aesthetic concepts and develop new ideas
based on the brand strategy. Responsible for designing and securing the project visually in all communica-
tion channels.
* Photoshoots / Video: On set direct and coordinate photoshoots from creative campaign concept to final
execution. Womenswear, Menswear, Swimwear, Underwear, Accessories, Denim.
* New market campaigns (GER, JP, NL): launch concept development and design of all branded assets.
* Product launches / events: branding and visual identity design.
ventional fashion brand needed to show exceptional growth. I worked fluidly across departments in close
connection with the Creative Director and marketing team. Where I was responsible for the global content
from concept development to final design and directing the brand's DNA across all channels; e-commerce,
digital and social media, PR and retail.
* 360 Denim campaign (Weekday x RFSU): creative concept development and visual design. Including
direct photoshoot and campaign video, digital microsite design, social, retail and packaging design.
* 360 Brand campaign (Weekday at Way Out West): creative concept development and visual design.
Including direct photoshoot, visual identity, microsite design, UX/UI, social and newsletters. Included part-
nership with Spotify, various artists and musicians.
* 360 Christmas campaign: creative concept development and visual design. Including direct photoshoot,
visual identity, interactive microsite design, social, newsletters, packaging design.
* 360 Visual brand concepts: responsible for the creative and aesthetic concepts and develop new ideas
based on the brand strategy. Responsible for designing and securing the project visually in all communica-
tion channels.
* Photoshoots / Video: On set direct and coordinate photoshoots from creative campaign concept to final
execution. Womenswear, Menswear, Swimwear, Underwear, Accessories, Denim.
* New market campaigns (GER, JP, NL): launch concept development and design of all branded assets.
* Product launches / events: branding and visual identity design.
UI, Brand identity, Social, Campaign, Accessories, Development, Growth, Content, Pr, Fashion, E-commerce, Social Media, Visual design, Packaging, UX, Video, Retail, Concept Development, Branding, Design, Marketing
2011 - 2012
job
Graphic Designer
unknown.
Worked in close collaboration with the head designers of menswear, womenswear and home departments.
I was responsible for creating seasonal graphics, prints, patterns and trims.
* Creative print design and research for SS12, FW12
* Creative concept and redesign of all branded denim material which included packaging, labels and trims
I was responsible for creating seasonal graphics, prints, patterns and trims.
* Creative print design and research for SS12, FW12
* Creative concept and redesign of all branded denim material which included packaging, labels and trims
Design, Research, Packaging, Print design, Print, Patterns, Redesign
My education
2006
-
2010
Gerrit Rietveld Academy
Bachelors, Graphic Design
Bachelors, Graphic Design
2005
-
2006
Gerrit Rietveld Academy
N/a, N/a
N/a, N/a
2004
-
2005
Instituto Michelangelo
N/a, Italian
N/a, Italian
1998
-
2004
Sint Nicolaas Lyceum
HighSchoolOrEquivalent, Mayor
HighSchoolOrEquivalent, Mayor
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