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Brand Centric Art Director & Graphic Designer
Daniel Hurrell
,
Nailsworth, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm an experienced and well rounded Advertising & Marketing Contract Creative, with a strong brand focus. Conceptual Art Director. Thoughtful Graphic Designer. Detailed Artworker & Photo Retoucher… and everywhere in between.
I scribble, conceive, draw, write and design – and have done so as a freelancer since 2003. I’m equally at home with mouse or marker, teamed with a writing partner or going solo. Online, offline, above the line, through the line – I’m all over the line – it's all about the big idea. I originate and oversee effective branding and integrated campaigns that run across multiple channels and platforms. I can work as part of a wider team, or happily on my own.
I'm strategically led, curious, collaborative, a mentor and a motivator. With my branding and design background I can see ideas from conception through to the final beautiful crafting and execution.
Over the last 25 years, I’ve picked up the odd award (some very odd) and had the opportunity to lead several creative departments. This has involved the mentoring of creative teams and individuals, as well as the day-to-day running of an effective creative department and projects.
Please view my online portfolio at http://********.**
I scribble, conceive, draw, write and design – and have done so as a freelancer since 2003. I’m equally at home with mouse or marker, teamed with a writing partner or going solo. Online, offline, above the line, through the line – I’m all over the line – it's all about the big idea. I originate and oversee effective branding and integrated campaigns that run across multiple channels and platforms. I can work as part of a wider team, or happily on my own.
I'm strategically led, curious, collaborative, a mentor and a motivator. With my branding and design background I can see ideas from conception through to the final beautiful crafting and execution.
Over the last 25 years, I’ve picked up the odd award (some very odd) and had the opportunity to lead several creative departments. This has involved the mentoring of creative teams and individuals, as well as the day-to-day running of an effective creative department and projects.
Please view my online portfolio at http://********.**
Markets
United States
Canada
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2003 - ?
freelance
Freelance
Skyrocket Creative Ltd.
I scribble, conceive, draw, write and design – and have done so as a freelancer since 2003. I’m equally at home with mouse or marker, teamed with a writing partner or going solo. Online, offline, above the line, through the line – I’m all over the line – it's all about the big idea.
Writing, It, Online
2018 - 2020
freelance
Creative Director
RDP.
My primary role was to make RDP look, think and behave like a full-service creative agency. As Creative Director, I was the primary creative and led all creative client pitches and brand work workshops – I even rebranded RDP. I was a cheerleader for all things creative and restructured the established thinking to view clients as brands and understand how they connect to their audience.
Marketing, Print
2016 - 2016
freelance
Creative Director
Silver Agency.
I developed and directed measurable, award-winning creative deliverables, and nurtured creative talent. I created a fertile environment where great ideas were born and thrived. I was responsible for the quality of Silver’s creativity, creative production and staff supervision – I improved and upheld Silver’s standard of creative excellence and profitability, while achieving client business objectives.
Supervision, Creativity, Production
2015 - 2016
freelance
Associate Creative Director
Havas.
As Associate Creative Director, I conceived, produced and oversaw creative work across traditional and digital media for direct response and CRM campaigns. I was responsible for a team of eight creatives plus freelancers. I helped to set levels of excellence and ensure the agency consistently delivered superior work to clients.
CRM
2015 - 2015
freelance
Senior Integrated Art Director
NBCUniversal.
Universal Channel is NBCUniversal’s flagship channel. Its content is mostly big shiny US TV shows which are bought in – think CSI. In an attempt to connect with the UK audience, and take them on a bit of a brand journey, a series of profile films were produced showcasing extraordinary, but real people.
I was commissioned to work on a series of profile films showcasing extraordinary, but real people. My role was to art direct the shoots, and to conceive and design all the ‘off-air’ content for the campaign. This covered online, a campaign microsite, and the creation of a photo-library of images for future collateral.
I was commissioned to work on a series of profile films showcasing extraordinary, but real people. My role was to art direct the shoots, and to conceive and design all the ‘off-air’ content for the campaign. This covered online, a campaign microsite, and the creation of a photo-library of images for future collateral.
Design, Content, Art director, Campaign, Online
2014 - 2015
freelance
Head of Creative
OTM.
As Head of Creative I built and managed a team of Art Directors, Designers and Technologists. I developed high-level concepts and inspired internal teams. Mine was a hands-on role and I helped to create an environment where the best ideas could be born and thrive.
Copywriter, Art director
2013 - 2014
freelance
Integrated Art Director
Sapient Nitro.
Teamed with a copywriter and armed with a big fat marker pen, my role as Integrated Art Director involved creating effective, measurable, consumer-facing direct response marketing and advertising campaigns - for both on and offline channels. From scamps through to highly finished Mac visuals, I worked closely with the account teams, other creatives, designers, production teams and clients.
Marketing, Advertising, Mac, Art director
2009 - 2013
freelance
Head of Art / Deputy Creative Director
Orchestra.
I provided direction, leadership and inspiration to the creative’s of the agency. In addition to my role as a senior creative, I was responsible for ensuring that the art direction and design was of the highest standards – this included line management of the creative team. I worked closely with the Creative Director and together set the design and creative agenda for the entire agency. As in all my roles, I championed the importance of great creative and helped to maintain the agency’s excellent creative reputation.
Design, Art Direction, Senior Creative, Direction
2009 - 2009
freelance
Art Director
Lick Creative.
Contracted as Senior Creative working on Tesco, the agency’s largest account, my work covered in store POS and branding of seasonal campaigns, financial and telecom products.
Branding, Art director, Pos, Telecom
2006 - 2007
freelance
Creative Director
News International.
My role was to create an ‘agency’ approach to all creative briefs. Generate and oversee activity within The Times, The Sunday Times, supplements and Times Online for clients such as Ariel, Barclays, BMW, Clinique and Ford. Always ensuring all solutions had the ‘big idea’ behind it.
It, Online
2003 - 2006
freelance
Art Director & Graphic Designer
Purple Creative.
Purple Creative is a creative solutions company offering integrated ideas, designs and brand building. I worked as Art Director and Graphic Designer on a broad range of work including branding, identities, direct marketing, sales promotion, advertising and brand communications.
Marketing, Branding, Advertising, Brand Building, Direct marketing, Sales, Art director
1999 - 2003
freelance
Head of Creative
Digitas.
I headed up a team of art directors, designers and artworkers ensuring that all projects answered the brief, that timings were met and that all creative work was produced to the highest standards. As key figure in creating the creative model for Digitas London, I was responsible for all off-line work produced for clients such as American Express, Saab Automobile and InterContinental Hotels.
1997 - 1999
job
Creative Manager
TEQUILA.
Tequila UK merged twice with two other agencies doubling the creative teams and my responsibilities on each occasion. I oversaw all work, highlighted potential problems and guided where necessary.
Manager
My education
1986
-
1989
Buckinghamshire New University
Degree, Art & Design
Degree, Art & Design
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