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Chief Innovation Officer - Fintech
William Bicknell
,
Grantham, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a senior leader and thrive on building digital businesses that deliver real value to customers.
I have done this successfully across many fields, along the way I have created a best selling children's magazine in Poland, grown a startup into one of the 10 largest events business' in the UK, built a recommendation engine for the car industry in use by a major international bank and now building a healthy alternative to credit cards.
If you need a hand bringing a new product or service to market, or are looking for ways to grow an existing offering through innovation I would love to help.
I have done this successfully across many fields, along the way I have created a best selling children's magazine in Poland, grown a startup into one of the 10 largest events business' in the UK, built a recommendation engine for the car industry in use by a major international bank and now building a healthy alternative to credit cards.
If you need a hand bringing a new product or service to market, or are looking for ways to grow an existing offering through innovation I would love to help.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
project
felloh - the all together better way to pay
Using open banking I have designed felloh the payments method that cuts costs and does good with every click. Better for businesses. Better for charities. Better for everyone.
In under three months, we went from zero to assembling a team building the tech and having our first live customers.
In under three months, we went from zero to assembling a team building the tech and having our first live customers.
Digital innovation, Digital Strategy
2018 - 2020
job
Chief Innovation Officer
Oakbrook Finance.
Oakbrook is a fintech changing lending for the better. I joined the senior leadership team at Oakbrook to create a new proposition that customers love and would double the size of the business. To deliver this I have
built a new cross-functional team from scratch to:
● Research and design the value proposition from Pains, Gains and Jobs
● Ideate and test with our target audiences
● Build prototypes to further validate the concepts
● Create service blueprint of the MVP
● Develop a new brand that would support the transition from single to multi product and re-position
the business to support a more diverse range of customers.
In summer 2019 the board approved a further £8m investment to further develop the new proposition and the re-build the underlying loan management technology to support it, with a target revenue of £700m.
built a new cross-functional team from scratch to:
● Research and design the value proposition from Pains, Gains and Jobs
● Ideate and test with our target audiences
● Build prototypes to further validate the concepts
● Create service blueprint of the MVP
● Develop a new brand that would support the transition from single to multi product and re-position
the business to support a more diverse range of customers.
In summer 2019 the board approved a further £8m investment to further develop the new proposition and the re-build the underlying loan management technology to support it, with a target revenue of £700m.
Design, Research, Innovation, Leadership, Management, Test, Service, Technology, Fintech, It, Support
2015 - 2020
job
Founder - Carsift
unknown.
Buying a car sucks so I started Carsift to make it better by answering 8 simple questions to find the right one with guaranteed pricing in less than a minute, then just pick it up from the dealer.
● Raised £60k seed funding.
● Assembled a team of designers, data scientists and engineers to build the POC.
● Sold an on-going licence and consultancy for the solution to BNP Paribas which now powers their
direct to consumer car finance offer
● We are working with one of the UK's largest aggregator to power their car finance panel.
● Raised £60k seed funding.
● Assembled a team of designers, data scientists and engineers to build the POC.
● Sold an on-going licence and consultancy for the solution to BNP Paribas which now powers their
direct to consumer car finance offer
● We are working with one of the UK's largest aggregator to power their car finance panel.
Finance, Less, It, Power, UP, Founder
2013 - 2017
job
Founder
unknown.
Epic was my consultancy where I worked with clients to grow the value of their businesses:
● I was retained by Nissan to deliver innovative experiences for the press launches of all of their new
models including the Leaf, Qashqai, GTR & Juke to give them an unfair share of voice in the press.
● I supported an e-commerce gift brand to improve its direct sales performance.
07768 952 199 [email protected]
● I ran a series of innovation sprints for a fintech start-up to understand their customer's Jobs and develop its first product extension following their initial success.
● I was retained by Nissan to deliver innovative experiences for the press launches of all of their new
models including the Leaf, Qashqai, GTR & Juke to give them an unfair share of voice in the press.
● I supported an e-commerce gift brand to improve its direct sales performance.
07768 952 199 [email protected]
● I ran a series of innovation sprints for a fintech start-up to understand their customer's Jobs and develop its first product extension following their initial success.
Innovation, E-commerce, Sales, Fintech, UP, Founder
2001 - 2013
job
Commercial Director & Co-Founder
Chillisauce.
Chillisauce is a digital travel and events agency that I founded with two friends. We figured out how to get
customers from Google before digital marketing was a thing and designed a service that customers solved
customers pains and they loved.
● We started the business with a few hundred pounds and profitably grew continuously through a
recession to £16m turnover to become the clear market leaders.
● Grew from 3 friends to over 80 staff by creating a working culture to attract the best employees.
● I was responsible during my time there for all B2B sales, technology and high-level external
partnerships with both customers and suppliers.
customers from Google before digital marketing was a thing and designed a service that customers solved
customers pains and they loved.
● We started the business with a few hundred pounds and profitably grew continuously through a
recession to £16m turnover to become the clear market leaders.
● Grew from 3 friends to over 80 staff by creating a working culture to attract the best employees.
● I was responsible during my time there for all B2B sales, technology and high-level external
partnerships with both customers and suppliers.
Digital Marketing, Marketing, B2B, B2B Sales, Sales, Service, Technology, Google, Founder
1996 - 2001
job
Publisher / Founder
WillMark Publishing.
I founded WillMark Publishing in Poland and the Czech Republic, where we created a new market in
educational children's magazines and complemented this with titles we licenced such as Bob the Builder and Teletubbies. In 2001 we sold out to a competitor.
● I was responsible for creating our magazines through a mixture of licensed content from UK
publishers which we localised and supplemented with new local content.
● Our first magazine was called Teach me Mummy, it became a bestseller where we needed to re-print
the first issue, we then re-launched it twice before we sold it and it is still published today.
● I negotiated the distribution deals with the local suppliers to ensure a balance between coverage and profitable terms.
educational children's magazines and complemented this with titles we licenced such as Bob the Builder and Teletubbies. In 2001 we sold out to a competitor.
● I was responsible for creating our magazines through a mixture of licensed content from UK
publishers which we localised and supplemented with new local content.
● Our first magazine was called Teach me Mummy, it became a bestseller where we needed to re-print
the first issue, we then re-launched it twice before we sold it and it is still published today.
● I negotiated the distribution deals with the local suppliers to ensure a balance between coverage and profitable terms.
Print, Content, It, ME, Founder
1994 - 1996
job
Marketing Manager
Marshall Cavendish.
Marshall Cavendish are publishers of partwork magazines in the UK and around the world.
● Initially, I was focused on developing new products for the UK market, this involved researching the concepts, managing £1m+ TV campaigns both creatively and the media buying strategy.
● I launched magazines in established markets including Australia, Singapore, Malaysia, Holland and Belgium.
● I went on to open new markets in The Philippines and The Czech Republic, which involved researching
the markets, finding and negotiating with local partners.
07768 952 199 [email protected]
● Initially, I was focused on developing new products for the UK market, this involved researching the concepts, managing £1m+ TV campaigns both creatively and the media buying strategy.
● I launched magazines in established markets including Australia, Singapore, Malaysia, Holland and Belgium.
● I went on to open new markets in The Philippines and The Czech Republic, which involved researching
the markets, finding and negotiating with local partners.
07768 952 199 [email protected]
Marketing, Media buying, TV, Manager
My education
1989
-
1992
University of Leeds
Bachelors, Civil Engineering
Bachelors, Civil Engineering
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