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Senior Account Director
Michelle Rodger
,
Surrey, United Kingdom
Experience
Other titles
Skills
I'm offering
Perm or contract • 22 years integrated (print, OOH, POS, packaging, digital, TVC, radio, experiential, concept and branding) media experience - across creative, production, localisation, advertising, marketing and publishing. • Encompassing all levels up to and inclusive of Group Account Director and Operations (line management, strategy, P&L, board and senior client relations) - across a range of clients and team sizes globally; businesses both large and small.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
job
Group Account Director & Studio Manager
Bigkid Agency.
CR3 0BL)
Permanent position - as per below, plus hybrid role managing the Studio also, including freelance and third party resource.
Key achievments:
• First full calendar month - figures up by a third
• Second calendar month - figures doubled, month on month
• £57k loss recovered
• Profit turned since May 19 - month on month
• Year end target/bonuses achieved for first time in company history - previously made a loss year on year
• 74% of revenue came in second half of year, once I was in place
• Aged debt WIP of £225k recovered
• Staff savings of £150k - when recruiting replacement hires
• Account Team grown, Studio grown also
• Internal (including Finance/HR) and supplier processes improved.
Permanent position - as per below, plus hybrid role managing the Studio also, including freelance and third party resource.
Key achievments:
• First full calendar month - figures up by a third
• Second calendar month - figures doubled, month on month
• £57k loss recovered
• Profit turned since May 19 - month on month
• Year end target/bonuses achieved for first time in company history - previously made a loss year on year
• 74% of revenue came in second half of year, once I was in place
• Aged debt WIP of £225k recovered
• Staff savings of £150k - when recruiting replacement hires
• Account Team grown, Studio grown also
• Internal (including Finance/HR) and supplier processes improved.
Finance, Processes, Hybrid, Manager, UP
2017 - 2018
job
Account Director
Williams Lea Tag.
W1F 8PR)
Leading and managing the account management and production teams for the Coca-Cola account. Managing client expectations in relation to project objectives, timelines and budgets. Designing workflows and ensuring consistency of quality. Working with the client and internal teams to harness the creative process to agreed workflows. Generating and improving business objectives, goals and targets - through correct adoption of processes and best practice. Setting of pricing, service levels and KPIs. Profitability analysis, P&L ownership and billing management - ensuring projects are billed timely and correctly. Internal Op Co and 3rd party supplier negotiations. Ensuring full use of company and client technologies - that specifications, statuses and costs are updated accordingly. A deep understanding of the client's business and brand. Developing, maintaining and extending client relationships. Client meetings, reporting, QBRs and RFPs. Growth of the account. People management - onboarding, mentoring, supporting and developing of team members, onsite and globally. Setting of roles, objectives and KPIs. Conducting team reviews and performance monitoring.
Key achievements:
• Client feedback: Improvement to service levels in first 3 weeks
• Client feedback: Improvement to service levels for remainder of 2017
• Business feedback: Outstanding invoicing recovered by £1m+ in first 2 months
• Business feedback: 4th profitable account for 2017 - outside top 20 previously
• Staff feedback: Thanked for support and mentoring
• Staff feedback: Best 7 months of their 12 year industry career
• Produced DOOH creative for Piccadilly Circus re-launch Oct 2017.
Leading and managing the account management and production teams for the Coca-Cola account. Managing client expectations in relation to project objectives, timelines and budgets. Designing workflows and ensuring consistency of quality. Working with the client and internal teams to harness the creative process to agreed workflows. Generating and improving business objectives, goals and targets - through correct adoption of processes and best practice. Setting of pricing, service levels and KPIs. Profitability analysis, P&L ownership and billing management - ensuring projects are billed timely and correctly. Internal Op Co and 3rd party supplier negotiations. Ensuring full use of company and client technologies - that specifications, statuses and costs are updated accordingly. A deep understanding of the client's business and brand. Developing, maintaining and extending client relationships. Client meetings, reporting, QBRs and RFPs. Growth of the account. People management - onboarding, mentoring, supporting and developing of team members, onsite and globally. Setting of roles, objectives and KPIs. Conducting team reviews and performance monitoring.
Key achievements:
• Client feedback: Improvement to service levels in first 3 weeks
• Client feedback: Improvement to service levels for remainder of 2017
• Business feedback: Outstanding invoicing recovered by £1m+ in first 2 months
• Business feedback: 4th profitable account for 2017 - outside top 20 previously
• Staff feedback: Thanked for support and mentoring
• Staff feedback: Best 7 months of their 12 year industry career
• Produced DOOH creative for Piccadilly Circus re-launch Oct 2017.
Account management, Mentoring, Onboarding, Management, People management, Service, Growth, Support, Monitoring, Production, Processes
2012 - 2013
job
Account Manager
Hewlett Packard.
EC1M 5TA)
Managed the creative and production needs of client across print (press, OOH) globally. Brand guardianship of guidelines. Line managed team of PMs and designers - acting as QC point between these, ensuring quality of brief, minimising the need for in-house revisions and delays to client deadlines, by addressing training needs of inexperienced PM team.
Key achievements:
• Improved workflow
• Cost and time efficiencies.
Managed the creative and production needs of client across print (press, OOH) globally. Brand guardianship of guidelines. Line managed team of PMs and designers - acting as QC point between these, ensuring quality of brief, minimising the need for in-house revisions and delays to client deadlines, by addressing training needs of inexperienced PM team.
Key achievements:
• Improved workflow
• Cost and time efficiencies.
Account Manager, Training, Print, Workflow, Production, QC, Manager
2008 - 2012
job
Account Manager
P&G.
EC1M 5TA)
Managed the creative and production needs of client across print (press, OOH, POS, packaging) and digital globally - from brief to billing, across assigned markets. Brand guardianship of guidelines. Line managed team of AEs and designers. New business when I joined the company and so I inherited a 'fighting fires' approach to the volume. I'm organised and methodical - so immediately put in place processes and workflows to manage the volume, this was noted by the AD.
Key achievements:
• Implemented workflow
• 'Difficult' markets were re-assigned to me - due to my competency.
Managed the creative and production needs of client across print (press, OOH, POS, packaging) and digital globally - from brief to billing, across assigned markets. Brand guardianship of guidelines. Line managed team of AEs and designers. New business when I joined the company and so I inherited a 'fighting fires' approach to the volume. I'm organised and methodical - so immediately put in place processes and workflows to manage the volume, this was noted by the AD.
Key achievements:
• Implemented workflow
• 'Difficult' markets were re-assigned to me - due to my competency.
Account Manager, Packaging, Print, Workflow, Pos, Production, Processes, Manager, ME
2003 - 2008
job
Advertising and Publishing Co-ordinator
Farringdon St.
EC4A 4HH)
Managed advertising space in two daily newspapers and their supplements. Co-ordination of agreed positioning/day to meet client requirements, whilst in-keeping with editorial restrictions. Due to unplanned nature of news - this could involve re-working at short notice, whilst still adhering to print deadlines. Provided technical specifications to media buyers and creative agencies (e.g. Tag - hence my working relationship/move to Tag.) Reviewed competitor titles daily for sales leads, to pass to sales team. Covered for sales team if OOO, in the selling of advertising space. Solely attended training and cascaded to team.
Managed advertising space in two daily newspapers and their supplements. Co-ordination of agreed positioning/day to meet client requirements, whilst in-keeping with editorial restrictions. Due to unplanned nature of news - this could involve re-working at short notice, whilst still adhering to print deadlines. Provided technical specifications to media buyers and creative agencies (e.g. Tag - hence my working relationship/move to Tag.) Reviewed competitor titles daily for sales leads, to pass to sales team. Covered for sales team if OOO, in the selling of advertising space. Solely attended training and cascaded to team.
Advertising, Training, Print, Sales
1998 - 2003
job
Marketing and Publishing Co-ordinator
Rosebury Avenue.
EC1R 4AB)
Created (copywriting and design) of company magazine subscriptions and niche publications marketing literature by way of brochures, leaflets and DM. Arranged for the printing, insertion and delivery of these to market. Measured the success rate of each marketing campaign.
Skills
• Operational excellence
• Stategic
• Sound creative judgement
• Committed to high quality output and delivery, with an eye for detail
• Strong organisational, with the ability to multi-task
• Pro-active
• Pragmatic/problem solver/decision maker
• Calm while under pressure
• Able to handle challenging situations and act appropriately
• Strong interpersonal/communication
• Strong client facing/presentation
• Friendly/positive team player
• Influential people management and development
• Confident while not arrogant.
Software (of relevance)
• Outlook, Lync, Word, Excel, PowerPoint, Visio, Project, Adobe, WebEx, Teams, Traffic and Servers.
Courses (of relevance)
• Chartered Management Institute (2017)
• Project Management (2016)
• Accelerating Change and Transition (2015)
Created (copywriting and design) of company magazine subscriptions and niche publications marketing literature by way of brochures, leaflets and DM. Arranged for the printing, insertion and delivery of these to market. Measured the success rate of each marketing campaign.
Skills
• Operational excellence
• Stategic
• Sound creative judgement
• Committed to high quality output and delivery, with an eye for detail
• Strong organisational, with the ability to multi-task
• Pro-active
• Pragmatic/problem solver/decision maker
• Calm while under pressure
• Able to handle challenging situations and act appropriately
• Strong interpersonal/communication
• Strong client facing/presentation
• Friendly/positive team player
• Influential people management and development
• Confident while not arrogant.
Software (of relevance)
• Outlook, Lync, Word, Excel, PowerPoint, Visio, Project, Adobe, WebEx, Teams, Traffic and Servers.
Courses (of relevance)
• Chartered Management Institute (2017)
• Project Management (2016)
• Accelerating Change and Transition (2015)
Management, Lync, Campaign, Detail, Software, Development, Adobe, Operational Excellence, People management, Marketing, Visio, Word, Powerpoint, Project Management, Excel, Copywriting, Design
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