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Conversion Optimisation (CRO) | UX Product Manager | Google Analytics
Tim Anderson
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a CRO/Growth Consultant based in UK with a +9 years track record. I have agency experience (Clients: Barclaycard, Lloyds Insurance, Pets at Home, Flybe), as well as in-house experience at leading FTSE 100 companies (E.g. Tui Travel & Tesco) - and I have more recently been working directly with start ups on growth strategies to boost their online performance.
I have a track record of finding customer pain points and delivering data-driven conversion improvements to your website or app. I will provide a detailed CRO review, analyse your data (and/or fix data issues); and plan/execute a winning CRO website improvement program.
I have a sympathetic ear and a no-nonsense approach to solving your frustrations around low converting landing pages, high bounce rate product pages, sign up forms, checkout abandonments, exit intent pop ups, email sign up etc.
I am more than happy to take a look at your website/app and jump on a quick 15 minute consultation call to talk tactics on how I can best solve your problems.
CONVERSION OPTIMISATION SERVICES:
Google Analytics:
fix data issues, set up goals/conversions, channel/campaign reporting, full implementation audit, Enhanced E-commerce tracking.
CRO strategy:
analyse your user journeys, discover UX pain points, plan a road map of website improvements
UX Design:
full page redesigns, wireframes, prototypes and AB tests visual mock ups.
Project Delivery:
Manage your entire CRO program working with developers, QA testing, launch and performance review.
TOOLS:
Google Optimize, Google Analytics, Google Tag Manager, Optimizely, A/B testing tools, Wordpress, Shopify, Hotjar, Adobe Analytics, designs on Sketch, wireframes & prototyping on Figma.
COMPLIMENTARY SERVICES AVAILABLE:
- Growth Marketing (Building growth loops & systems; experimentation roadmaps)
- Website or App design & development (via off-shore development team)
- Search Engine Optimisation
- Google Adwords
- Facebook Advertising
- Email / CRM Marketing
- Web Browser Push Alerts
- Ecommerce
I have a track record of finding customer pain points and delivering data-driven conversion improvements to your website or app. I will provide a detailed CRO review, analyse your data (and/or fix data issues); and plan/execute a winning CRO website improvement program.
I have a sympathetic ear and a no-nonsense approach to solving your frustrations around low converting landing pages, high bounce rate product pages, sign up forms, checkout abandonments, exit intent pop ups, email sign up etc.
I am more than happy to take a look at your website/app and jump on a quick 15 minute consultation call to talk tactics on how I can best solve your problems.
CONVERSION OPTIMISATION SERVICES:
Google Analytics:
fix data issues, set up goals/conversions, channel/campaign reporting, full implementation audit, Enhanced E-commerce tracking.
CRO strategy:
analyse your user journeys, discover UX pain points, plan a road map of website improvements
UX Design:
full page redesigns, wireframes, prototypes and AB tests visual mock ups.
Project Delivery:
Manage your entire CRO program working with developers, QA testing, launch and performance review.
TOOLS:
Google Optimize, Google Analytics, Google Tag Manager, Optimizely, A/B testing tools, Wordpress, Shopify, Hotjar, Adobe Analytics, designs on Sketch, wireframes & prototyping on Figma.
COMPLIMENTARY SERVICES AVAILABLE:
- Growth Marketing (Building growth loops & systems; experimentation roadmaps)
- Website or App design & development (via off-shore development team)
- Search Engine Optimisation
- Google Adwords
- Facebook Advertising
- Email / CRM Marketing
- Web Browser Push Alerts
- Ecommerce
Markets
United Kingdom
Industries
Language
English
Fluently
Spanish
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2018
freelance
Conversion Optimisation Consultant - Webtrends Optimize
Agile.
2017-2018
• Webtrends is a CRO agency and SaaS platform supplier providing CRO consultancy via a
proprietary AB/MVT testing platform to some of the largest brands across retail, finance, energy,
insurance and travel.
• Provided CRO, UX and technical consultancy to develop CRO roadmaps for clients and deliver live
testing website projects. Clients: Lloyds, Barclaycard, Flybe and Barratt Homes.
• A client facing role involving account management, weekly progress calls, quarterly strategy
meetings, troubleshooting live website issues and providing client training.
• Regularly managed up to 10 concurrent projects within an agile (Kanban) framework, producing
wireframes/designs, writing technical specifications, JIRA workflow, troubleshooting with developers, QA testing, and releasing to live websites.
• Projects included full homepage redesigns (+5% searches), form optimisation (+4% next page),
filters (+6% conversion), product/landing pages, ancillary upsell (+£100k), geo-personalisation,
navigations, multivariate testing, search panel and user journey testing (+12% conversion).
• Webtrends is a CRO agency and SaaS platform supplier providing CRO consultancy via a
proprietary AB/MVT testing platform to some of the largest brands across retail, finance, energy,
insurance and travel.
• Provided CRO, UX and technical consultancy to develop CRO roadmaps for clients and deliver live
testing website projects. Clients: Lloyds, Barclaycard, Flybe and Barratt Homes.
• A client facing role involving account management, weekly progress calls, quarterly strategy
meetings, troubleshooting live website issues and providing client training.
• Regularly managed up to 10 concurrent projects within an agile (Kanban) framework, producing
wireframes/designs, writing technical specifications, JIRA workflow, troubleshooting with developers, QA testing, and releasing to live websites.
• Projects included full homepage redesigns (+5% searches), form optimisation (+4% next page),
filters (+6% conversion), product/landing pages, ancillary upsell (+£100k), geo-personalisation,
navigations, multivariate testing, search panel and user journey testing (+12% conversion).
User journey, UP, Energy, Framework, Energy, Search, Cro, Testing, Insurance, Qa testing, Landing pages, Workflow, Website, QA, Kanban, Writing, Management, Finance, Optimization, SoMe, Saas, Wireframes, Agile, Training, Websites, UX, Account management, Jira, Retail
2017 - 2017
job
Digital Product Owner (Holidays)
unknown.
A secondment to help the business achieve its 3-year strategic plan of increase share of Holiday business to 30% of total group revenue. Worked within an agile scrum framework
and also managed a digital agency to work.
• Projects included: Implementation of elastic cache to increase loading capacity and site
speed of search results page. Redesign search results page, created a new deal finder
filtering page and enhanced homepage search panel to use new cache. Payment page
stability and improved error reporting. Content improvement program including hotel
images, videos, USP information.
and also managed a digital agency to work.
• Projects included: Implementation of elastic cache to increase loading capacity and site
speed of search results page. Redesign search results page, created a new deal finder
filtering page and enhanced homepage search panel to use new cache. Payment page
stability and improved error reporting. Content improvement program including hotel
images, videos, USP information.
Scrum, Agile, Product owner, Content, Implementation, Search, Redesign, Framework
2016 - 2017
job
Ecommerce Manager
unknown.
• Responsible for trading, merchandising, conversion rate optimisation, personalisation and web analytics functions for the ecommerce website of a leading low cost leisure airline.
• Ensured website met trading targets using conversion reporting and Hitwise industry data
to spot regional, channel, price/promotion and merchandising opportunities. Worked
collaboratively with marketing to optimise weekly activity and executed promotions/key
messages on website using sitecore CMS and Qubit.
• Utilised customer feedback tools and customer journey analysis to identify opportunities
for MVT/AB testing. Played a key role in the build of a new responsive booking funnel
feeding in trading requirements, overseeing web analytics implementation and leading
optimisation program post launch.
• Delivery of digital roadmap building business cases and working with product team to
deliver key revenue driving projects such as low fare finder tool, new search panel and new sitecore dynamic price components.
• Ensured website met trading targets using conversion reporting and Hitwise industry data
to spot regional, channel, price/promotion and merchandising opportunities. Worked
collaboratively with marketing to optimise weekly activity and executed promotions/key
messages on website using sitecore CMS and Qubit.
• Utilised customer feedback tools and customer journey analysis to identify opportunities
for MVT/AB testing. Played a key role in the build of a new responsive booking funnel
feeding in trading requirements, overseeing web analytics implementation and leading
optimisation program post launch.
• Delivery of digital roadmap building business cases and working with product team to
deliver key revenue driving projects such as low fare finder tool, new search panel and new sitecore dynamic price components.
Marketing, Ecommerce, CMS, Optimization, Analytics, Sitecore, Website, Implementation, Business cases, Testing, Web, Search, Responsive, Booking, Manager
2014 - 2016
job
Senior Web & Optimisation Analyst
unknown.
• Responsible for CRO program, web analytics and line management of a junior analyst.
• Set up the CRO function for flights and holiday products - generating test ideas, prioritising
CRO road map, product ownership, QA testing, reviewing performance and iterating.
• Drove improvements on the holidays search result page (+10% click through), main
promotion pages (+2% revenue), mobile search (+10% product searches), destination pages
and homepage personalisation.
• In-house Adobe Analytics expert - managed all major datalayer, tagging, migration and
implementation projects. Created KPI dashboards and facilitated deep-dive analysis to support trading, campaign tracking and channel marketing. Oversaw all third party tagging on Google Tag Manager.
• Set up the CRO function for flights and holiday products - generating test ideas, prioritising
CRO road map, product ownership, QA testing, reviewing performance and iterating.
• Drove improvements on the holidays search result page (+10% click through), main
promotion pages (+2% revenue), mobile search (+10% product searches), destination pages
and homepage personalisation.
• In-house Adobe Analytics expert - managed all major datalayer, tagging, migration and
implementation projects. Created KPI dashboards and facilitated deep-dive analysis to support trading, campaign tracking and channel marketing. Oversaw all third party tagging on Google Tag Manager.
Analyst, UP, Manager, Search, Campaign, Google, Web, Adobe analytics, KPI, Cro, Testing, Marketing, Adobe, Support, Qa testing, Implementation, Test, Analytics, QA, Management, Optimization, Google tag manager
2012 - 2014
job
Marketing Executive
Tesco plc.
• Planned, project managed and traded 10 seasonal and trade driving events (E.g. Father's Day, Wine Festival etc) from strategy through to launch in Metros, Superstores and Extras worth over
£100m in sales.
• Managed the 26/52 week planning process adding value at the strategy and product nomination
phases using commercial, operational and visual merchandising to create exciting market leading
trading events.
£100m in sales.
• Managed the 26/52 week planning process adding value at the strategy and product nomination
phases using commercial, operational and visual merchandising to create exciting market leading
trading events.
Marketing, Visual Merchandising, Sales, Festival
2010 - 2012
job
Owner
Just Natural Healthfood Store.
• Took over the running of the family health food store with 4 employees.
• Proactively grew customer base by introducing a popular loyalty card scheme, launched
ecommerce website, developed new products (Xmas Hampers) to capture seasonal trade and achieved 1st and 3rd page PR coverage in local newspaper.
• Increased turnover by 29% YoY; reduced overheads and improved gross profit margin by 5%
turning around a struggling business during challenging trading conditions.
• Proactively grew customer base by introducing a popular loyalty card scheme, launched
ecommerce website, developed new products (Xmas Hampers) to capture seasonal trade and achieved 1st and 3rd page PR coverage in local newspaper.
• Increased turnover by 29% YoY; reduced overheads and improved gross profit margin by 5%
turning around a struggling business during challenging trading conditions.
Ecommerce, Pr, Website, Health
My education
2003
-
2006
University of Manchester
Bachelors, Economics
Bachelors, Economics
n/a
Secondary, Maths
Secondary, Maths
?
-
2020
California Arts University
N/a, N/a
N/a, N/a
?
-
2013
University of Bangor
N/a, ILM Leadership Level
N/a, ILM Leadership Level
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