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Award Winning Marketing Strategist - SEO, YouTube, Email Marketing
Sandeep Verma
,
Slough, United Kingdom
Experience
Other titles
Skills
I'm offering
22 years marketing experience for global brands like Disney, Pepsi, BMW, investment banks and startups.
Developed killer websites, sales funnels, substantially increase conversion rates like 10x), email marketing, SEO, Google/Youtube ads.
Developed killer websites, sales funnels, substantially increase conversion rates like 10x), email marketing, SEO, Google/Youtube ads.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2019
job
Head of Software Development
Thomas Cook.
(£2 billion Leisure and Tourism brand)
➢ Scaled headcount in a new division from 0 to 40 cross-functional engineers & championed talent development
➢ Set technical strategy, road maps, conducted planning, scoping and set budgets
➢ Planned release schedules, documented dev and test processes, continuously improved dev processes
➢ Established and maintained strong relationships with stakeholders and third parties
➢ Reviewed high throughput architectures integrating cloud, legacy mainframe and third-party systems
➢ Integrated acquired brands tech stack (.NET, Azure, NodeJS, Java, AWS) for hotel inventory and bookings
➢ Adjusted each teams' dynamics based on metrics e.g. feature burn down, velocity, low tech debt, low defects
➢ Ran agile teams, DevOps, BDD, CI/CD, performance monitoring (e.g. New Relic, BigDog)
➢ Releases passed automated functional and non-functional tests (high throughput, memory usage, security).
Technologies:
AWS (EB, Lambda, EC2, DynamoDB), Java, Kubernetes, Docker, Kafka, MySQL, TeamCity, Cucumber, Gherkin.
Azure, .NET Framework, .NET Core, C#, ASP.NET, React, Microservices, SQL Server, Cassandra, MongoDB.
➢ Scaled headcount in a new division from 0 to 40 cross-functional engineers & championed talent development
➢ Set technical strategy, road maps, conducted planning, scoping and set budgets
➢ Planned release schedules, documented dev and test processes, continuously improved dev processes
➢ Established and maintained strong relationships with stakeholders and third parties
➢ Reviewed high throughput architectures integrating cloud, legacy mainframe and third-party systems
➢ Integrated acquired brands tech stack (.NET, Azure, NodeJS, Java, AWS) for hotel inventory and bookings
➢ Adjusted each teams' dynamics based on metrics e.g. feature burn down, velocity, low tech debt, low defects
➢ Ran agile teams, DevOps, BDD, CI/CD, performance monitoring (e.g. New Relic, BigDog)
➢ Releases passed automated functional and non-functional tests (high throughput, memory usage, security).
Technologies:
AWS (EB, Lambda, EC2, DynamoDB), Java, Kubernetes, Docker, Kafka, MySQL, TeamCity, Cucumber, Gherkin.
Azure, .NET Framework, .NET Core, C#, ASP.NET, React, Microservices, SQL Server, Cassandra, MongoDB.
Development, Kafka, Test, Security, Mainframe, Net, Cassandra, BDD, Monitoring, Teamcity, Microservices, Lambda, Feature, Server, Net core, Planning, Framework, Processes, Ci / CD, ASP.NET, Sql, Java, .Net, React, Docker, AWS, SQL Server, MongoDB, Mysql, Azure, DevOps, Agile, NodeJS, Kubernetes, C, Cloud, ASP
2015 - 2017
job
Principle Consultant (Hands On Solution Architect and Matrix Manager)
Spargonet Consulting.
Worked with the following clients:
Client: Arval (£1 billion vehicle leasing company owned by BPN Paribas)
➢ Pitched and won this client. I re-architect the Arval/BNP ecosystem so that the business could expand into new territories by providing technical leadership and direction to 3 cross functional teams (devs, QA, UX, BAs)
➢ I managed 3 engineering teams, introduced Agile and DevOps, TDD, continuous integration, code reviews
➢ I migrated to REST, micro-services, async messaging and API integration
➢ I coordinated with programme board, ran analysis workshops with SMEs and stream heads and considered future estimated business growth demands as the basis for my architecture solution.
Technologies: AWS, Java, NodeJS, Go, JavaScript, HTML5, Microservices, JMS, Kubernetes, Docker, Maven, Eclipse, Oracle 11g, PL/SQL, MongoDB, Jenkins. I lead 3 teams.
Client: UKMail (£600 million logistics company - Acquired by DHL)
➢ UKMail's custom mail platform had reached its performance limits. The success of this project allowed them to migrate clients from legacy system to grow their business with a more scalable next generation platform
➢ I managed 3 engineering teams, re-architected the platform improving scalability and throughput for growth
➢ I ran a series of workshops with dev teams, BAs, SMEs, 3rd parties and lead the transformation initiative proposing a new asynchronous event-based cloud architecture
➢ I migrated development practices from waterfall to scrum and encouraged stakeholder participation to improve business relationships. I created the proof of concept, coded stories, managed code reviews, devs and QA
Technologies: Azure cloud, NodeJS, Go, JavaScript, HTML5, REST, C#, Microservices, SQL Server, ASP.NET frontend, TFS. I lead 3 teams.
Client: SuperDry (£1 billion fashion retailer)
➢ This multi-node cloud performance project resulted in handling large sales volumes at peak period such as Christmas. Previously the legacy architecture was sequentially processing on an overloaded single node.
➢ I managed 2 dev teams, rearchitect for AWS, led Java teams to segment, lift and shift the clients aging platform
➢ I introduced the first Agile/Scrum project in Spargonet chairing the ceremonies with the dev team and client
➢ I designed and ran many performance tests, garbage collection tweaking, simulated peak load with single / parallel nodes in AWS to uncover the optimal configuration that was recommended to the client.
Technologies: AWS, NodeJS, Java, JavaScript, HTML5, REST, JBoss Message Queues, Seam, Kubernetes, Docker, MySQL, Assembla, Maven, Hibernate, Jenkins, TDD. I led 2 Java teams of 5 developers each.
Client: Arval (£1 billion vehicle leasing company owned by BPN Paribas)
➢ Pitched and won this client. I re-architect the Arval/BNP ecosystem so that the business could expand into new territories by providing technical leadership and direction to 3 cross functional teams (devs, QA, UX, BAs)
➢ I managed 3 engineering teams, introduced Agile and DevOps, TDD, continuous integration, code reviews
➢ I migrated to REST, micro-services, async messaging and API integration
➢ I coordinated with programme board, ran analysis workshops with SMEs and stream heads and considered future estimated business growth demands as the basis for my architecture solution.
Technologies: AWS, Java, NodeJS, Go, JavaScript, HTML5, Microservices, JMS, Kubernetes, Docker, Maven, Eclipse, Oracle 11g, PL/SQL, MongoDB, Jenkins. I lead 3 teams.
Client: UKMail (£600 million logistics company - Acquired by DHL)
➢ UKMail's custom mail platform had reached its performance limits. The success of this project allowed them to migrate clients from legacy system to grow their business with a more scalable next generation platform
➢ I managed 3 engineering teams, re-architected the platform improving scalability and throughput for growth
➢ I ran a series of workshops with dev teams, BAs, SMEs, 3rd parties and lead the transformation initiative proposing a new asynchronous event-based cloud architecture
➢ I migrated development practices from waterfall to scrum and encouraged stakeholder participation to improve business relationships. I created the proof of concept, coded stories, managed code reviews, devs and QA
Technologies: Azure cloud, NodeJS, Go, JavaScript, HTML5, REST, C#, Microservices, SQL Server, ASP.NET frontend, TFS. I lead 3 teams.
Client: SuperDry (£1 billion fashion retailer)
➢ This multi-node cloud performance project resulted in handling large sales volumes at peak period such as Christmas. Previously the legacy architecture was sequentially processing on an overloaded single node.
➢ I managed 2 dev teams, rearchitect for AWS, led Java teams to segment, lift and shift the clients aging platform
➢ I introduced the first Agile/Scrum project in Spargonet chairing the ceremonies with the dev team and client
➢ I designed and ran many performance tests, garbage collection tweaking, simulated peak load with single / parallel nodes in AWS to uncover the optimal configuration that was recommended to the client.
Technologies: AWS, NodeJS, Java, JavaScript, HTML5, REST, JBoss Message Queues, Seam, Kubernetes, Docker, MySQL, Assembla, Maven, Hibernate, Jenkins, TDD. I led 2 Java teams of 5 developers each.
Net, Pl/sql, Microservices, Event, Eclipse, Integration, QA, Sales, Node, Architecture, TDD, Engineering, Hibernate, Workshops, Leadership, TFS, Growth, Transformation, Continuous integration, Development, Server, Scalability, Direction, Processing, Go, Manager, LED, UX, Html5, Mysql, Sql, Java, .Net, API, Frontend, Scrum, Docker, AWS, SQL Server, Oracle, MongoDB, Javascript, ASP.NET, Azure, Jenkins, DevOps, Agile, NodeJS, Kubernetes, REST, C, Cloud, ASP, Fashion
2010 - 2010
project
Java Team Lead (Hands on Technical Lead Java Developer) (FX)
Barclays Capital.
Barclays Capital.
A former Lehman Brothers multi-asset platform was being ported to London - I was taken on to head up the team, adopt an agile development process and integrate FX to the platform.
➢ Front office role in a new Greenfield real-time server-side Java multi asset trading system - this was a high profile system to replace a number of existing systems - Integrated FX spot, derivatives & Interest Rate futures
➢ Coherance (distributed cache) replaced propriety TCP caches from Lehman Brothers to reduce latency and scale well to handle high volume trading - also integrated the platform with a K Service running against KDB
➢ Managed 4 server side Java developers and had responsibilities for code reviews, mentoring and coordinating with off-site teams in New York and Singapore - Regularly met with stakeholders and PMs to gather new requirements and turn them into stories during sprint planning and refinement sessions using Jira.
Technologies: Java, Coherence, Solace, KDB, Spring, Maven, Subversion, Eclipse, JUnit, Team City (continuous build tool) - the team used TDD (JUnit) using JMockit.
Brunel University
➢ Front office role in a new Greenfield real-time server-side Java multi asset trading system - this was a high profile system to replace a number of existing systems - Integrated FX spot, derivatives & Interest Rate futures
➢ Coherance (distributed cache) replaced propriety TCP caches from Lehman Brothers to reduce latency and scale well to handle high volume trading - also integrated the platform with a K Service running against KDB
➢ Managed 4 server side Java developers and had responsibilities for code reviews, mentoring and coordinating with off-site teams in New York and Singapore - Regularly met with stakeholders and PMs to gather new requirements and turn them into stories during sprint planning and refinement sessions using Jira.
Technologies: Java, Coherence, Solace, KDB, Spring, Maven, Subversion, Eclipse, JUnit, Team City (continuous build tool) - the team used TDD (JUnit) using JMockit.
Service, UP, Tech lead, Planning, Server, Office, Development, Developer, TDD, Java, Eclipse, Spring, Subversion, Mentoring, Agile development, Agile, Jira
2009 - 2010
job
Senior Java Developer (FX) (Associate Technology Consultant)
Front Office at Investment Bank Morgan Stanley.
IT consultancy providing leading real-time application development for the financial services - clients include Investment banks, hedge funds, brokerages and other financial institutions.
➢ Front Office at Investment Bank Morgan Stanley on a Greenfield FX and Risk server-side Java trading platform - GigaSpaces (distributed cache) replaced existing projects for low latency and high-volume trading
➢ Agile project with up to 2 daily releases to UAT for testers and BAs to review and sign-off stories
➢ I managed 4 server side Java developers, with responsibilities for code reviews, mentoring and coordinating with resources in other divisions and off-site teams in New York and India
➢ Presented GigaSpaces to senior management and other dev teams as they began using the technology for their projects - Created JUnit tests using mocking frameworks such as JMock and Mockito.
Technologies: Java, Spring, Hibernate, Ant, Ivy, Perforce, Eclipse, JUnit, Electric commander (continuous build tool), crucible (code review), Emma (code coverage), Tomcat, Apache and Adobe Flex (for RIA used by the client team).
➢ Front Office at Investment Bank Morgan Stanley on a Greenfield FX and Risk server-side Java trading platform - GigaSpaces (distributed cache) replaced existing projects for low latency and high-volume trading
➢ Agile project with up to 2 daily releases to UAT for testers and BAs to review and sign-off stories
➢ I managed 4 server side Java developers, with responsibilities for code reviews, mentoring and coordinating with resources in other divisions and off-site teams in New York and India
➢ Presented GigaSpaces to senior management and other dev teams as they began using the technology for their projects - Created JUnit tests using mocking frameworks such as JMock and Mockito.
Technologies: Java, Spring, Hibernate, Ant, Ivy, Perforce, Eclipse, JUnit, Electric commander (continuous build tool), crucible (code review), Emma (code coverage), Tomcat, Apache and Adobe Flex (for RIA used by the client team).
It, UP, Adobe Flex, Perforce, Server, Office, Development, Adobe, Developer, Tomcat, Java, Hibernate, Technology, Management, Eclipse, Spring, Apache, Mentoring, Agile
2009 - 2009
project
Senior Java Developer
SpinVox.
SpinVox.
SpinVox was a telecoms company who specialised in converting voice mail to text - Their platforms were developed using highly concurrent core Java. Mobile app development.
➢ SpinVox needed its telecoms platform to scale by a factor of 10 to handled newly contracted load - Developed a HTTP based distributed performance test framework that would graphically chart metrics like load, processor utilisation and bandwidth using multi-threaded core Java, Oracle and Spring
➢ Agile and Java Paired Programming model with regular developer pair rotation
➢ Worked on legacy applications written in C# and ASP.Net.
Technologies: C#, SQL Server, Java,Ant, Maven, Ivy, Subversion, CVS, Eclipse, Cruise (continuous build environment)
Brunel University
➢ SpinVox needed its telecoms platform to scale by a factor of 10 to handled newly contracted load - Developed a HTTP based distributed performance test framework that would graphically chart metrics like load, processor utilisation and bandwidth using multi-threaded core Java, Oracle and Spring
➢ Agile and Java Paired Programming model with regular developer pair rotation
➢ Worked on legacy applications written in C# and ASP.Net.
Technologies: C#, SQL Server, Java,Ant, Maven, Ivy, Subversion, CVS, Eclipse, Cruise (continuous build environment)
Subversion, Framework, App, Http, Server, Development, Developer, Net, Test, Eclipse, Spring, Sql, ASP, C, Agile, App development, ASP.NET, Oracle, SQL Server, .Net, Java
2008 - 2009
project
Senior Java Developer
ApnaMatch.
ApnaMatch is an online professional services company providing technology solutions for businesses and customers
➢ Hands on Java Team Lead role where time was spent 40:60 lead: development
➢ Managed a team of 5 developers to create a monitoring framework for payment processing
➢ Agile, TDD environment using Spring and Oracle. Highly multi-threaded application using core Java, sockets, oracle and custom scheduling algorithms
Technologies: Java multi-threading, PostgreSQL, MySql , payment gateways and API
Brunel University
➢ Hands on Java Team Lead role where time was spent 40:60 lead: development
➢ Managed a team of 5 developers to create a monitoring framework for payment processing
➢ Agile, TDD environment using Spring and Oracle. Highly multi-threaded application using core Java, sockets, oracle and custom scheduling algorithms
Technologies: Java multi-threading, PostgreSQL, MySql , payment gateways and API
Technology, Multi-threading, Framework, Processing, Online, Development, Monitoring, Developer, TDD, Mysql, Algorithms, Spring, Agile, PostgreSQL, Oracle, API, Java
2007 - 2008
project
Java Developer (FX)
RBS.
RBS.
Front Office Foreign Exchange (eCommerce) on the Sales Spreading Manager (SSM) written in Java interfacing with web apps - this strategic FX sales spreading application dealt with spot, outright, time options and swaps.
➢ Performed Non-Functional Testing on the Greenfield Sales Spread Manager and exercised its capacity limitations, scalability breaking points and performance testing
➢ Documented a comprehensive report with scenarios of the system were tested and displayed this in graph form - CPU time, data capacity, memory usage, JMS message sizes and garbage collection strategy were logged
➢ Integrated SSM within an eCommerce FX real time pricing/spreading application with a concurrent multithreaded application using an n-tier architecture running on Linux.
Technologies: C#, Java, Eclipse, JIRA, SVN, Maven, Spring and Hibernate, Hudson (continuous build environment)
Brunel University
➢ Performed Non-Functional Testing on the Greenfield Sales Spread Manager and exercised its capacity limitations, scalability breaking points and performance testing
➢ Documented a comprehensive report with scenarios of the system were tested and displayed this in graph form - CPU time, data capacity, memory usage, JMS message sizes and garbage collection strategy were logged
➢ Integrated SSM within an eCommerce FX real time pricing/spreading application with a concurrent multithreaded application using an n-tier architecture running on Linux.
Technologies: C#, Java, Eclipse, JIRA, SVN, Maven, Spring and Hibernate, Hudson (continuous build environment)
Architecture, Manager, Multithreaded, SVN, Scalability, Web, Office, Testing, Apps, Developer, Hibernate, Java, Sales, Eclipse, Spring, Functional testing, C, Exchange, Jira, Ecommerce, Linux
2006 - 2007
job
Java Developer (Equities)
UBS.
➢ Worked in Front Office Equities IT, Cash Execution, Strategies development in the algorithmic trading team (DSA and DMA) as a developer before becoming a team lead - Worked with high volume and low latency real-time highly concurrent automated trading strategies such as VWAP & TWAP
➢ Strategies developer (DSA) contributed to new Algo strategies such as Float. I Designed and implemented components such as FailSafe checking, order flow, integration with up/ downstream systems and using FIX.
Technologies: Java multi-threading, Sybase, Oracle and Market Links, market data feeds, Tibco RV and ClearCase
➢ Strategies developer (DSA) contributed to new Algo strategies such as Float. I Designed and implemented components such as FailSafe checking, order flow, integration with up/ downstream systems and using FIX.
Technologies: Java multi-threading, Sybase, Oracle and Market Links, market data feeds, Tibco RV and ClearCase
Java, Oracle, Integration, It, Developer, Sybase, Development, Office, TIBCO, Multi-threading, UP
2002 - 2006
job
Lead J2EE/.NET Developer
Icon Fonts.
Icon Fonts provided online Learning Management Systems (LMS) to clients such as Xerox, Mars and Ford. They developed multi-million dollar applications to assist training and competency evaluation for clients.
➢ I led team of 6 developers to port legacy code to a new platform using Web Services in .NET (C#, ASP.NET)
Technologies: C#, SQL Server, Java, Eclipse, JIRA, SVN, Maven, Spring and Hibernate
➢ I led team of 6 developers to port legacy code to a new platform using Web Services in .NET (C#, ASP.NET)
Technologies: C#, SQL Server, Java, Eclipse, JIRA, SVN, Maven, Spring and Hibernate
Eclipse, LED, SVN, Online, Server, Web, Developer, Net, Hibernate, J2EE, Management, Sql, Spring, Web Services, ASP, C, Training, ASP.NET, SQL Server, Jira, .Net, Java
My education
Brunel University
Masters, Distributed Information Systems
Masters, Distributed Information Systems
Brunel University
BSc, Computer Science
BSc, Computer Science
n/a
Unspecified, Slough Grammar
Unspecified, Slough Grammar
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