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Experienced multi-disciplined copywriter
Jo Rawlinson
,
Marlow, United Kingdom
Experience
Other titles
Skills
I'm offering
An experienced, quick-thinking and versatile copywriter with very wide-ranging expertise.
I've worked with many big brands, industries, and aspects of copywriting, from ad copy to brand creation, storytelling to speaking. Not much I haven't seen or done in 25 years' copywriting.
I'm articulate, adroit, and always able to deliver.
I've worked with many big brands, industries, and aspects of copywriting, from ad copy to brand creation, storytelling to speaking. Not much I haven't seen or done in 25 years' copywriting.
I'm articulate, adroit, and always able to deliver.
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
freelance
Medical/creative/digital copywriter (freelance) writing
Reckitt Benckiser.
for clients including E45, Veet, Lemsip, Durex.
2019: various brand and copywriting contracts, including:
Childhood First: Tone of voice and content creation for website/brochures for this charity.
Clarenco: Copywriting for a variety of projects including adverts, brochures, business documents.
Buckingham University. Lecturer in storytelling/advertising/creative copywriting for BA Hons students.
Global Resourcing. Copywriter for tone of voice creation and website copy: global-resourcing.com.
Pandora Star: Articles and stories for https://pandorastar.co.uk/articles/
2019: various brand and copywriting contracts, including:
Childhood First: Tone of voice and content creation for website/brochures for this charity.
Clarenco: Copywriting for a variety of projects including adverts, brochures, business documents.
Buckingham University. Lecturer in storytelling/advertising/creative copywriting for BA Hons students.
Global Resourcing. Copywriter for tone of voice creation and website copy: global-resourcing.com.
Pandora Star: Articles and stories for https://pandorastar.co.uk/articles/
Copywriting, Advertising, Content creation, Writing, Contracts, Copywriter, Storytelling, Website copy, Website, Content, Contracts
2017 - 2019
freelance
Freelance copywriter for healthcare and pharma clients
Open Health.
Copywriter, Pharma
2018 - 2018
freelance
Freelance copywriter
Dixons Carphone.
marketing, digital, technical products and services.
Marketing, Copywriter
2015 - 2016
job
Content and product copywriter for digital marketing
3M.
across pharmaceutical, tech and industrial B2B and B2C audiences.
Digital Marketing, Marketing, B2B, B2C, Copywriter, Content, Pharmaceutical
2015 - 2015
freelance
Freelance copywriter
unknown.
across: B2B, finance, auto, IT, health, beauty, fashion/luxury/FMCG - case studies, PR, marketing content.
Marketing, B2B, Copywriter, Fashion, Pr, Finance, Content, It, FMCG, Health
2014 - 2015
job
Copywriter
Maxwell Rogers.
presentations, pitches, case studies, digital marketing writing for clients MS, Virgin, Vodafone, Verizon, Cobra.
Digital Marketing, Marketing, Writing, Copywriter
2013 - 2014
freelance
Freelance senior copywriter
The Marketing Practice.
marketing content, case studies, digital content, for tech and financial clients (MS, O2, AXA, NOKIA)
Marketing, Copywriter, Content
2013 - 2013
job
Lecturer
Buckingham University.
in advertising/digital copywriting and communications as part of a BA degree course in media studies. Responsible for creating course content, teaching, exam setting and marking.
Copywriting, Advertising, Teaching, Content
2013 - 2013
job
Advertising copywriter
L'Oreal.
for new in-salon colour treatment
Advertising, Copywriter
2013 - 2013
freelance
Pitch consultant and copywriter for LG UHDTV campaign
Magnet Harlequin.
Copywriter, Campaign
2013 - 2013
freelance
Freelance writer for various healthcare clients, Purina, Virgin Media, Nestle (Felix)
JPMH.
online content/Facebook/ apps/ website/POS and on-pack copy
Facebook, Website, Content, Pos, Apps, Online
2013 - 2013
job
Digital/print copywriter
Odeon Cinemas.
for website and new brochure copy.
Copywriter, Print, Brochure, Website
2013 - 2013
volunteer
Copywriter and experiential creative for a volunteering project for employees
Yorkshire Water.
Copywriter
2013 - 2013
freelance
Freelance copywriter for INTU nationwide shopping centres
BWP Group.
Website copy, banner ads, shopping centre signage, billboard ads
Copywriter, Website copy, ADS, Website, Banner
2012 - 2013
job
Digital copywriter
Campion Willcocks Recruitment.
website, features and editorial, case study and press release content
Copywriter, Website, Content
2002 - 2013
job
Retained copywriter
Oakhurst Marketing and PR.
PR, digital and marketing for health, wellbeing and beautyclients including Environ vitamin skincare, The NutriCentre, Jane Iredale Mineral Make-up, Universal contour wrap.
Marketing, Copywriter, Pr, Make-up, Health, UP
2012 - 2012
job
Digital copywriter
Lloyds Bank.
for new website (digital transformation programme), working with stakeholders, BAs and project managers to create and deliver accurate new content
Copywriter, Digital transformation, Website, Content, Transformation
2012 - 2012
freelance
Freelance copywriter
Natwest/RBS.
for new B2B networking website, 'Bizcrowd'. I developed tone of voice and copy for a full digital and print marketing programme, and website
Marketing, B2B, Networking, Copywriter, Print, Website
2011 - 2011
job
Health column writer
Tesco/NutriCentre.
with personal QA style column for Allergy magazine.
QA, Health
2011 - 2011
freelance
Freelance copywriter for concepts and copy
GPs.
a DM campaign aimed at GPs.
Copywriter, GPS, Campaign
2011 - 2011
job
Digital copywriter creating content
British Gas.
for British Gas consumer facing website.
Copywriter, Website, Content
2011 - 2011
job
Digital copywriter
Initials Marketing.
creating online website copy and in-store leaflets for client, Sainsbury's
Copywriter, Website copy, Website, Online
2000 - 2009
freelance
Freelance copywriter for a variety
Primal PR.
Client
SEO digital copywriter providing website copy for IT provider, Compete IT.
Beyond Design, Maidenhead
Digital copywriter - website www.azzur.co.uk change management organisation.
Digital copywriter - website the25club - Mayfair health club.
Grace Personnel - website and print brochure.
Centrescene PR
Retained PR Copywriter for tech and food and drink clients including Multiactive software.
Balance agency, London
B2B copywriter for Panasonic 'Toughbooks' campaign - marketing copywriter.
Tidal Wave, Richmond
Digital copywriter, Cannon website.
Milestone design, Beaconsfield. Digital / DM copywriter - Jato, Lex vehicle leasing.
Wax Communications. Concepts/copy, straplines for Johnson & Johnson 'Born smiling' campaign, and POS on-pack copywriting.
Ash Communications, PR Healthcare
Blue Zebra PR, Copywriter for specialist articles for veterinary trade media for client Intervet.
Nick Spencer PR, Ascot, Berks, PR copywriter for IT brands, press release and case studies.
The Genuine Article, Maidenhead, Berks
Retained PR copywriter and account executive, working for clients Tiny and Opus.
ArtWeddings, Bray, Bucks. Website copywriter for www.artweddings.co.uk.
BGA PR, Maidenhead, Berks. PR copywriter.
Herdson Walker communications. Copywriter - Sun Microsystems' quarterly magazine.
Storm Communications, Beaconsfield, Bucks. PR copywriter for a number of FMCG clients
Smartcomm group. Created and implemented PR and advertising campaign resulting in significant business wins.
SEO digital copywriter providing website copy for IT provider, Compete IT.
Beyond Design, Maidenhead
Digital copywriter - website www.azzur.co.uk change management organisation.
Digital copywriter - website the25club - Mayfair health club.
Grace Personnel - website and print brochure.
Centrescene PR
Retained PR Copywriter for tech and food and drink clients including Multiactive software.
Balance agency, London
B2B copywriter for Panasonic 'Toughbooks' campaign - marketing copywriter.
Tidal Wave, Richmond
Digital copywriter, Cannon website.
Milestone design, Beaconsfield. Digital / DM copywriter - Jato, Lex vehicle leasing.
Wax Communications. Concepts/copy, straplines for Johnson & Johnson 'Born smiling' campaign, and POS on-pack copywriting.
Ash Communications, PR Healthcare
Blue Zebra PR, Copywriter for specialist articles for veterinary trade media for client Intervet.
Nick Spencer PR, Ascot, Berks, PR copywriter for IT brands, press release and case studies.
The Genuine Article, Maidenhead, Berks
Retained PR copywriter and account executive, working for clients Tiny and Opus.
ArtWeddings, Bray, Bucks. Website copywriter for www.artweddings.co.uk.
BGA PR, Maidenhead, Berks. PR copywriter.
Herdson Walker communications. Copywriter - Sun Microsystems' quarterly magazine.
Storm Communications, Beaconsfield, Bucks. PR copywriter for a number of FMCG clients
Smartcomm group. Created and implemented PR and advertising campaign resulting in significant business wins.
Pr, Campaign, Organization, Software, Health, Pos, FMCG, It, Website, Brochure, Management, Marketing, Print, Website copy, Copywriter, B2B, Advertising, Change management, Seo, Copywriting, Design
1999 - 1999
job
Retained PR and marketing copywriter promoting IT security
Game Over.
Marketing, Copywriter, Pr, Security, It
1998 - 1998
job
PR copywriter
SI Futures.
Copywriter, Pr
1990 - 1992
job
Communications manager, redemptions manager, customer services copywriter
ICIS Promotions.
Copywriter, Manager
1990 - 1990
job
copywriter in Sydney
Business magazine.
Copywriter
1987 - 1990
job
Journalist
Sun and Daily Express.
on the 'Bizarre' (pop) column. Also wrote freelance features for Sun and Daily Express
Journalist, Express
1988 - 1989
job
London W1. PR/Marketing Assistant
Warner Home Video.
Marketing, Pr
1985 - 1987
job
PR account exec
Welbeck PR.
copywriting for Stephen Hendry, Cinzano, Pears Soap, Benson & Hedges
Copywriting, Pr, SOAP
My education
1994
-
1995
Amersham AND Wycombe College
N/a, N/a
N/a, N/a
1983
-
1985
French Institute
N/a, N/a
N/a, N/a
1981
-
1983
Bucks College of Higher Education
Secondary, Grade B
Secondary, Grade B
1977
-
1981
Wycombe High School
HighSchoolOrEquivalent, N/a
HighSchoolOrEquivalent, N/a
Lille University
Unspecified, Business Studies
Unspecified, Business Studies
?
-
1995
City AND Guilds in Journalism
Unspecified, NUJ
Unspecified, NUJ
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