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Communications and Media professional specializing in digital media
Teresa Bonetto
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Communications professional with 8+ years of experience in advertising, media, and sports broadcasting industries. Skilled multimedia planner with account management experience in the publishing environment. Highly experienced in being a strategic and enthusiastic solution-driver establishing and strengthening key client relationships. Strong sense of responsibility and team player. I’m used to working in a fast-paced environment, meeting tight deadlines, and focusing on different projects simultaneously.
Markets
United Kingdom
Industries
Language
English
Fluently
Spanish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Paid Media Strategist
Freelance.
- Defining and implementing paid media plans for business (B2C) from different industries.
- Identifying strategies and approaches across multiple digital channels (Google display, search, social, video).
- Campaign performance measurement, analysis, and optimization of different KPIs
depending on client objectives.
- Building, analysis, and optimization of the conversion funnel.
- Identifying strategies and approaches across multiple digital channels (Google display, search, social, video).
- Campaign performance measurement, analysis, and optimization of different KPIs
depending on client objectives.
- Building, analysis, and optimization of the conversion funnel.
Video, B2C, Google Display, Google, Campaign, Search, Social, PPC, Social media ads, Google adwords, Google analytics, Digital Strategy
2018 - 2020
job
Advertising Sales Digital Media Planner
The Walt Disney Company.
- Managing local and regional digital and tradicional media brand plans from the creation, pricing, and strategy, to the implementation and optimization stages.
- Serve as product expert consultant for Sales Executives on ESPN, FOX Sports, FOX
Entertainment and Disney digital products and platforms including websites, social
media accounts (organic & paid social), apps, VOD platform and YouTube.
- Daily relationship with Clients, Agencies and Account Executives regarding proposal
revisions, campaign optimizations, over/under-delivery, and reallocations to meet
clients' KPIs.
- Coordinating with the Account Management team on campaign trafficking.
- Inputting of orders into ad serving systems and generating #IO.
- Preparing and delivering weekly and end of campaign reports.
- Ad serving tools used: Operative1; DFP, FOX Dims.
- Serve as product expert consultant for Sales Executives on ESPN, FOX Sports, FOX
Entertainment and Disney digital products and platforms including websites, social
media accounts (organic & paid social), apps, VOD platform and YouTube.
- Daily relationship with Clients, Agencies and Account Executives regarding proposal
revisions, campaign optimizations, over/under-delivery, and reallocations to meet
clients' KPIs.
- Coordinating with the Account Management team on campaign trafficking.
- Inputting of orders into ad serving systems and generating #IO.
- Preparing and delivering weekly and end of campaign reports.
- Ad serving tools used: Operative1; DFP, FOX Dims.
Advertising, Account management, Websites, Management, Sales, Youtube, Implementation, Apps, Advertising sales, Campaign, Media planner, Social, DFP, Tv-commercial, Sponsorships
2014 - 2018
job
TV Account Manager (Ad Sales Ops)
ESPN.
- Responsible for executing local and regional TV advertising sales accounts.
- Booking, trafficking, and following up of client proposals to assure everything is aired
as requested.
- Interaction with scheduling, programming, and planning teams to reassure the correct
implementation of clients' ads agreements.
- Experience with high impact project management. Implementation of two new
platforms (Advisor & Workfront) that impacted directly in relevant teams that affect
revenue and user experience (Ad Sales/ Programming/ Scheduling/ Production/ Operations). Includes: Pre-planning, executing, follow through, testing, KPI monitoring,
training, creating user guides, etc.
- Booking, trafficking, and following up of client proposals to assure everything is aired
as requested.
- Interaction with scheduling, programming, and planning teams to reassure the correct
implementation of clients' ads agreements.
- Experience with high impact project management. Implementation of two new
platforms (Advisor & Workfront) that impacted directly in relevant teams that affect
revenue and user experience (Ad Sales/ Programming/ Scheduling/ Production/ Operations). Includes: Pre-planning, executing, follow through, testing, KPI monitoring,
training, creating user guides, etc.
TV, UP, Manager, Booking, Production, KPI, Testing, Monitoring, Advertising sales, Implementation, Project Management, Sales, Management, ADS, Training, Account Manager, Operations, User Experience, Advertising
My education
2008
-
2016
Universidad de Buenos Aires
Bachelors, Communication
Bachelors, Communication
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