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Senior
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2
jobs
Content Director
Caroline Gosney
,
Bermondsey, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi… I’m Caroline. A copywriter, content director and social media writer with over a dozen years' experience in advertising.
My friends think it’s like an episode of Mad Men so I crush their dreams by explaining it’s less whiskey in cut glass tumblers at lunch time and more inhaling a Pret baguette ‘al desko’ at break neck speed.
I trained as a journalist before falling into advertising, a career choice some of my journo friends still call “going over to the dark side”, and found my niche deconstructing briefs and writing every and any sort of copy.
I’m a strategic thinker who’s dedicated to craft and am a happy hybrid of creative thinking and strategic nouse so tend to look at briefs holistically. I love seeing life flow into ideas and collaborating to find clever solutions to the trickiest of briefs.
My friends think it’s like an episode of Mad Men so I crush their dreams by explaining it’s less whiskey in cut glass tumblers at lunch time and more inhaling a Pret baguette ‘al desko’ at break neck speed.
I trained as a journalist before falling into advertising, a career choice some of my journo friends still call “going over to the dark side”, and found my niche deconstructing briefs and writing every and any sort of copy.
I’m a strategic thinker who’s dedicated to craft and am a happy hybrid of creative thinking and strategic nouse so tend to look at briefs holistically. I love seeing life flow into ideas and collaborating to find clever solutions to the trickiest of briefs.
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Social Consultant
Olivia and Pearl.
Creating a new tone of a voice, brand guidelines, digital copy for web and social and influencer marketing recommendations for a jewellery start up.
Marketing, Web, Social, UP
2019 - 2020
freelance
Content lead
VISA.
Creating strategic guidance and tone of voice for new banking launch across all digital media. Taking big tech and banking information, making it more accessible and running training for colleagues across social platforms
Training, Content, Banking, It, Social
2019 - 2019
freelance
Content lead
TransferWise.
Strategy and content ceation for website relaunch across all owned media - blog, website and social
Website, Content, Blog, Social
2019 - 2019
freelance
Social Director
Saatchi & Saatchi.
Concepting and tone of voice across Oracle B2B cloud application launch including website, blogs, social and internal comms.
B2B, Oracle, Cloud, Website, Blogs, Concepting, Social
2018 - 2019
job
Acting Content Director (Cedar)
unknown.
Head of an editorial department of 12 and responsible for the quality of editorial / strategic output across the Tesco account (print, digital and social). Implemented a complete strategic overall of social within the business and involved in new business across the agency
Print, Content, Social
2017 - 2018
job
Acting Social Director (W)
unknown.
Maternity cover and management of a team of 9 across BCA's including Levi's, Ben and Jerry's and Aperol. Tone and content strategy lead across the agency involving weekly training sessions for clients and agency colleagues.
Training, Management, Content, Content strategy, Social
2017 - 2017
freelance
Freelance Social Director
TMW.
Heading up the social team on INFINITI account to include strategy, planning, management and client training
Training, Management, Social, UP
2016 - 2016
freelance
Freelance Social Strategist
AMV BBDO.
Social strategy and content creation across the Unilever portfolio including: Quaker Oats, Walker and Tropicana
Content creation, Content, Social
2016 - 2016
freelance
Freelance Senior Editor
R/GA.
Editorial/content strategy and creation across the Unilever portfolio and Dyson account to include tone of voice, brand playbooks, social copy and social strategy.
Content, Content strategy, Social
2015 - 2015
freelance
Freelance Social Strategist
AMV BDDO.
Content strategy and editorial direction on Mercedes and Martini: scoping out tone of voice, visual identity and brand guidelines
Content, Content strategy, Direction, Social
2015 - 2015
freelance
Freelance Social Editor
unknown.
Spear headed a strategic review of social across all platforms and markets. Implementation of social strategy cross platform, management of a small social team and liaising with high level stakeholders to inform business proposition on social media and digital content creation across a broad scope of luxury brands
Social Media, Content creation, Management, Content, Implementation, Social
2014 - 2015
freelance
Freelance Digital Strategist (BBH)
Audi and Gordon's Gin.
Content ideation across all Audi and Gordon's Gin social channels working with creative teams to sculpt tone of voice and market position
Content, Social
2014 - 2014
freelance
Freelance Content Strategist (VCCP)
Soho Create and British Gas.
Scoping tone of voice, brand strategy and work on pitches across O2, Soho Create and British Gas
Content, Brand identity
2012 - 2014
job
Global Digital Editor (Story Worldwide)
Finlandia Vodka and Open University.
Editorial lead on Manfrotto, Finlandia Vodka and Open University. Involved managing the content and customer experience on the client's websites to refining the social media strategy and editorial calendar for each individual brand to maximise user engagement and retention including managing a team of social media managers across six countries.
Social Media, Websites, Customer experience, Content, Retention, Social
2010 - 2012
job
Junior Editor
Cedar Communications.
Working across Tesco's digital food and lifestyle propositions: managing client expectations, new briefs, a site redesign and their social media channels to incredibly tight deadlines and a high turnover of projects including working across the first ad funded TV show.
Social Media, TV, Redesign, Social
My education
2006
-
2009
University of Exeter
Bachelors (Hons), History
Bachelors (Hons), History
1994
-
2005
The Lady Eleanor Holles School
N/a, N/a
N/a, N/a
City University London
Masters, Magazine Journalism
Masters, Magazine Journalism
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