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Experienced and practically minded digital marketing freelancer
Alex Riehl
,
Twickenham, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a digital professional with 14 years marketing experience. I specialise in creating engaging content of various mediums to boost SEO performance and website conversion, and optimising customer journeys across web platforms. I also have experience in managing large PPC and display campaigns, with budgets of over £1m. I have a passion for trying new initiatives whilst at the same time looking how these will benefit a company's entire marketing mix. I spent the first four years of my career in offline marketing communications, so I know the value of a company's online presence being consistent with the overall company brand. I have won several awards for my work, particularly at Royal Caribbean where my SEO campaign won seven national and international awards.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2018 - 2020
job
Digital Marketing Manager
Global Risk Partners (GRP Group).
• Digital consultancy - Responsible for redeveloping and optimising over 15 of GRP Group's websites. I worked with stakeholders across 15 management teams, supporting their digital marketing efforts, consulting on best practice and advising them on how to align and optimise their websites. This included transferring content from old to new platforms and then improving on it based on analytics. This ranged from rewriting the copy to upgrading images and video content to make insurance more accessible to visitors working in a non-insurance industry.
• Digital content strategy - Recommending the content creation schedule, creating content for the group blog and content distribution for GRP's businesses.
• Social media strategy - Responsible for GRP's LinkedIn account. Creating engaging content with the objective of boosting the engagement rate and number of followers. Between January 2019 and May 2020 I increased the following by 37%.
• Internal communications - Management of the group's intranet. Included writing engaging articles for an internal audience from briefs or external press releases.
• News article copywriting - Writing news articles for a number of the group's sites. This ranges from thought leadership/general interest articles to the latest developments within the business.
Training course - Copywriting and Content for SEO
Software used - SEMrush, Umbraco, Google Analytics, Sales Navigator
• Digital content strategy - Recommending the content creation schedule, creating content for the group blog and content distribution for GRP's businesses.
• Social media strategy - Responsible for GRP's LinkedIn account. Creating engaging content with the objective of boosting the engagement rate and number of followers. Between January 2019 and May 2020 I increased the following by 37%.
• Internal communications - Management of the group's intranet. Included writing engaging articles for an internal audience from briefs or external press releases.
• News article copywriting - Writing news articles for a number of the group's sites. This ranges from thought leadership/general interest articles to the latest developments within the business.
Training course - Copywriting and Content for SEO
Software used - SEMrush, Umbraco, Google Analytics, Sales Navigator
Umbraco, Manager, Social, Google, Content strategy, Software, Insurance, It, Blog, Content, Sales, Analytics, Management, Consulting, Digital Marketing, Linkedin, Leadership, Training, Websites, Video, Video content, Writing, Content creation, Google analytics, Seo, Copywriting, Marketing, Social Media
2017 - 2018
job
Digital Marketing Manager - EMEA
Chubb Insurance.
International content strategy and creation - Worked with marketing representatives across 23 countries to ensure they got maximum engagement out of their content within our web platforms. This ranged from building new content areas and copy, to creating and editing video content for social platforms.
Training course - Video creation and editing
• Social media strategy - Responsible for the region's social media strategy including the introduction of LinkedIn Elevate and Social Media Studio. Turning a non-social culture into one that now produces regular content. Development and execution of social content schedule. Doubled engagement rate over a one year period.
• Email marketing - Revolutionised Chubb's email marketing channel in the EMEA region. This included a redesign of the tools and templates and introducing a contact strategy for the email channel. Email open rates increased by 9%.
Software used - Crownpeak CMS, Google Analytics, PowerDirector, LinkedIn Elevate
Training course - Video creation and editing
• Social media strategy - Responsible for the region's social media strategy including the introduction of LinkedIn Elevate and Social Media Studio. Turning a non-social culture into one that now produces regular content. Development and execution of social content schedule. Doubled engagement rate over a one year period.
• Email marketing - Revolutionised Chubb's email marketing channel in the EMEA region. This included a redesign of the tools and templates and introducing a contact strategy for the email channel. Email open rates increased by 9%.
Software used - Crownpeak CMS, Google Analytics, PowerDirector, LinkedIn Elevate
Analytics, Manager, Social, Redesign, Google, Web, Content strategy, International, Software, Development, Content, Digital Marketing, Linkedin, Training, CMS, Email marketing, Video, Video content, Google analytics, Marketing, Social Media
2015 - 2017
job
Senior Digital Communications Executive
Clyde & Co.
• Content/SEO strategy and content training - Working with business development teams to produce web friendly content. Running training workshops for content creation and how to write for the web.
• E-marketing - Leading the strategy and providing support on the firm's email marketing, including developing bespoke email templates and optimising stakeholders' campaigns to improve response rates.
• Social media marketing - Rationalised and managed Clyde & Co's Twitter and LinkedIn accounts, working with the communications team to produce and distribute engaging content for a legal audience.
• Performance analytics - Producing and presenting strategy web analytics reports. Presenting findings and recommendations to senior stakeholders.
Software used - Sitecore, Google Analytics, Vuture, InterAction
• E-marketing - Leading the strategy and providing support on the firm's email marketing, including developing bespoke email templates and optimising stakeholders' campaigns to improve response rates.
• Social media marketing - Rationalised and managed Clyde & Co's Twitter and LinkedIn accounts, working with the communications team to produce and distribute engaging content for a legal audience.
• Performance analytics - Producing and presenting strategy web analytics reports. Presenting findings and recommendations to senior stakeholders.
Software used - Sitecore, Google Analytics, Vuture, InterAction
Sitecore, Social, Google, Web, Software, Development, Presenting, Support, Workshops, Twitter, Content, Email templates, Social Media, Analytics, Linkedin, Training, Email marketing, Content creation, Google analytics, Social Media Marketing, Seo, Business development, Marketing
2014 - 2015
job
Senior Online Promotions Executive
Royal Caribbean Cruises.
SEO strategy / Content initiatives - Managed the SEO agency to develop the company's SEO strategy. This included identifying areas of the site that could be improved in terms of search engine traction and implementing new SEO initiatives, such as working with the agency on getting Google Street View implemented on one of our ships. On the first day of launch, this project attracted 91,000 unique visitors to the site, beating the previous site record of 58,000. This was due to the extensive press coverage it received, including being the number one story on the Daily Mail website.
2x European Search Awards - Best SEO Campaign / Innovative Campaign award 2 x UK Search Awards 2014 - Grand Prix award / Best use of PR in a Search Campaign
3x Travel Marketing Awards 2015 - Digital Marketing Campaign of the Year / Most Innovative Marketing / Best use of Search
• Online advertising paid search - Responsible for Royal Caribbean's UK online advertising activity - includes paid search, display advertising and setting up the affiliate marketing channel. Managed the budget of £1.2m per year.
• Reporting - Reported on the weekly digital activity, providing commentary and insight at weekly trading meetings.
Software used - Adobe Ominiture, Google Analytics, BrightEdge
2x European Search Awards - Best SEO Campaign / Innovative Campaign award 2 x UK Search Awards 2014 - Grand Prix award / Best use of PR in a Search Campaign
3x Travel Marketing Awards 2015 - Digital Marketing Campaign of the Year / Most Innovative Marketing / Best use of Search
• Online advertising paid search - Responsible for Royal Caribbean's UK online advertising activity - includes paid search, display advertising and setting up the affiliate marketing channel. Managed the budget of £1.2m per year.
• Reporting - Reported on the weekly digital activity, providing commentary and insight at weekly trading meetings.
Software used - Adobe Ominiture, Google Analytics, BrightEdge
It, UP, Online, Search, Affiliate marketing, Campaign, Google, Software, Adobe, Affiliate, Digital Marketing, Content, Website, Analytics, Pr, Budget, Advertising, Google analytics, Seo, Marketing
2012 - 2013
job
Search & Analytics Specialist
Institute of Chartered Accountants (ICAEW).
SEO strategy - Devised and implemented UK and international SEO strategies. International traffic increased by 73% from November 2012 to October 2013, surpassing the annual 10% target.
Training course - user experience best practice
• Project management - Implementation of the Google Search Appliance upgrade, making the website's search function more efficient and user-friendly.
• Digital marketing analysis - Website analysis using Google Analytics and made recommendations for future website activity. I was also responsible for setting and reviewing performance targets for the content writers.
• Google Analytics training - Provided training for internal stakeholders.
• Paid search - Managing ICAEW's paid search account.
Software used - Sitecore, Google Analytics, Google Webmaster Tools, Google Adwords
E.ON
Training course - user experience best practice
• Project management - Implementation of the Google Search Appliance upgrade, making the website's search function more efficient and user-friendly.
• Digital marketing analysis - Website analysis using Google Analytics and made recommendations for future website activity. I was also responsible for setting and reviewing performance targets for the content writers.
• Google Analytics training - Provided training for internal stakeholders.
• Paid search - Managing ICAEW's paid search account.
Software used - Sitecore, Google Analytics, Google Webmaster Tools, Google Adwords
E.ON
Analytics, Search, Google, International, Software, Implementation, Webmaster, Content, Google webmaster tools, Website, Sitecore, Digital Marketing, Management, Adwords, Training, User Experience, Google adwords, Project Management, Google analytics, Seo, Marketing
2010 - 2012
job
Digital Marketing Manager
unknown.
Content and SEO strategy - Managed the Central Heating Care website (including optimising SEO content) and re-designed the web experience to include a buy online platform. SEO traffic increased by 400%, from April 2010 to Jan 2011. Overall website
traffic increased by 149% and for the first time the website became the most cost- effective channels in driving new business and I over-achieved on annual sales targets by 50%.
• Paid search - Managing Google Adwords campaigns for E.ON UK, working with a budget of around £250k.
• Video creation - Creating boiler maintenance self-help videos for YouTube and Facebook to help people with simple boiler fixes over the winter period
• Project management - I ran project work-streams, working with IT and marketing as part of a huge project to implement a brand new E.ON website.
Software used - Sitecore, Google Analytics, Google A/B testing software
traffic increased by 149% and for the first time the website became the most cost- effective channels in driving new business and I over-achieved on annual sales targets by 50%.
• Paid search - Managing Google Adwords campaigns for E.ON UK, working with a budget of around £250k.
• Video creation - Creating boiler maintenance self-help videos for YouTube and Facebook to help people with simple boiler fixes over the winter period
• Project management - I ran project work-streams, working with IT and marketing as part of a huge project to implement a brand new E.ON website.
Software used - Sitecore, Google Analytics, Google A/B testing software
Sales, Manager, Online, Search, Google, Web, Software, Testing, It, Content, Website, Youtube, Sitecore, Digital Marketing, Analytics, Management, Adwords, Facebook, Budget, Video, Google adwords, Project Management, Google analytics, Seo, Marketing
2009 - 2010
temp
Deputy Marketing Manager (contract)
Driving Standards Agency.
Marketing, Manager
2008 - 2009
job
Assistant Marketing Manager
Welcome Financial Services.
Marketing, Manager
2007 - 2008
job
Marketing Officer
Nottingham City Council.
Marketing
2006 - 2007
temp
Marketing Assistant (temporary)
Jane's Information Group.
Marketing
My education
2009
-
2011
n/a
Professional, N/a
Professional, N/a
2003
-
?
Lancaster University
Bachelors, English Literature & Philosophy
Bachelors, English Literature & Philosophy
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