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Senior Creative Team/Creative Director Team
Mike Dawe
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m an experienced Creative Director who has spent my career making fully integrated campaigns across many brands, both internationally and locally. For over 10 years I’ve been part of a creative team with Lee Manton working on global accounts including Mars, Unilever and Diageo, winning both creative and effectiveness awards, building client relationships, mentoring other creatives and winning new business.
Recently we’ve worked on fashion, food, alcohol, household, personal care, audio entertainment, health and charity. And we’ve made everything from films and chatbots to on-pack promotions and the world’s first mailable changing room. We create big ideas with 360-degree thinking across film, digital content, social campaigns, shopper, activation, brand experience and print.
Recently we’ve worked on fashion, food, alcohol, household, personal care, audio entertainment, health and charity. And we’ve made everything from films and chatbots to on-pack promotions and the world’s first mailable changing room. We create big ideas with 360-degree thinking across film, digital content, social campaigns, shopper, activation, brand experience and print.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
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Industries
Language
German
Good
English
Fluently
Spanish
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2020
job
Creative Director
MullenLowe London.
When MullenLowe Group merged its creative department into one integrated team, Lee and I were promoted to Creative Directors. We spent the first 2 years heading up the Mars account after winning the pitch. We developed the biggest and most successful cross-category promotion Mars has ever done. We also ran the Unilever and Diageo accounts for MullenLowe Open with creatives working into us. We later integrated across the business and worked on campaigns for sloggi, Primark, Sennheiser, Etihad and Art Fund, developing our skills across film, print and digital, winning awards for both craft and effectiveness.
Social media copywriting, Social Responsibility, Social innovation, Retail, Customer experience, Idea and concept, Idea generation, Creative direction, Creative, Senior Creative, Concept Development, Concepting, Store Concepts, Concepts, Digital and social campaigns, Digital advertising, Digital innovation, Digital Advisor, Digital learning, Content creation, Written content production, Content Development, Content design, Content Strategy, Copywriting, Communication, Web content, Video content, Content Production, Content Management, Social media content, Creative content, Editorial content, Content, Development and production of content, Facebook advertising, Facebook, Facebook content, Instagram, Instagram Marketing, Social media ads, Twitter, Twitter advertisement, Packaging, Packaging design, Email marketing, Direct marketing, Digital Marketing, Marketing, Content marketing, Social Media Marketing, Digital communication, Online marketing, Social Media, B2B, B2B Marketing, B2B Sales, Marketing B2B, Print, Printed ads, Press and PR, Proofreading - english, Public relations, TV, Film and video
2013 - 2017
job
Senior Copywriter
MullenLowe Open.
Lee and I took on the role of Senior Creative Team and over a 4-year period helped to grow the business by winning new clients as well as helping to shape the agency culture. In our early years, we were known as the 'shopper marketing experts' working as creative leads on Unilever and Diageo brands. We were invited to take part in 'creative hothouses' working on global pitches in Singapore, Madrid and Amsterdam. Understanding this discipline was vital to our career development and taught us the importance of thinking channel neutral and idea first. As the agency evolved and became more integrated, we produced more experiential, digital content and social campaigns, creating award-winning campaigns across a variety of clients.
Creative, Newsletters, Advertising, Idea and concept, Concepting, Concept, Store Concepts, Concepts, Direct marketing, B2B, B2C, Digital Campaign, Facebook advertising, Facebook, Facebook content, Facebook announcement, Instagram, Instagram Marketing, Social media ads, Twitter, Twitter advertisement, Marketing, Digital Marketing, Content marketing, Online marketing, Digital communication, Communication, Social Media, Copywriting, Web content, Write articles, Content creation, Video content, Social media content, Creative content, Editorial content, Content Development, Content, Film and video, TV, Tv-commercial, Live tv, Guerilla Marketing, Public relations, Integrated multi-channel campaigns, Integration, Social Media Marketing, Social media copywriting, Digital and social campaigns, Advertising on social media, Social innovation, Social projects, Idea generation, Concept Development, Visual identity, Branding, Brand identity
2010 - 2013
job
Senior Copywriter
Ogilvy Action, Dusseldorf.
In January 2010 I met Lee, my creative partner. We were recruited separately to work at Ogilvy in Dusseldorf. They needed an English-speaking creative team to work across BAT (British American Tobacco). Back then, working on tobacco brands wasn't the taboo it is today and we learnt a lot about light and dark markets. We created global toolkits showing how to scale and execute ideas, adapting them to suit different cultures and advertising restrictions. During our time at Ogilvy, we were part of the successful pitch teams on Cola-Cola and Frankfurt Airport. We also developed an award-winning campaign for TOOM, a garden centre and hardware store where we staged a gnome protest.
Marketing, Communication, Social Media, Digital Marketing, Digital communication, Online marketing, Global Marketing, Idea and concept, Idea generation, Concept Development, Concepting, Concept, Concepts, Creative content, Creative, Senior Creative, Creative Mindset, Creative Strategy, Copywriting, Copywriter, English copywriter, Sales copy, Copy editing, Social media copywriting, Facebook, Social Media Marketing, Digital and social campaigns, Advertising on social media, Retail, Retail Strategy, Customer experience, Mapping of the customer, Market and customer analyzes, Digital advertising, Digital Strategy, Digital Marketing Strategy, Digital innovation, Digital learning, Digitalization, Writing, Technical Writing, Proofreading, Write articles, Newsletters, Public relations, Marketing Campaigns, Campaign development, Integrated multi-channel campaigns, Implementation of campaigns, Campaigns, Campaign, Print design, Print, Press and PR
My education
2004
-
2005
Watford College
Post Graduate, Advertising
Post Graduate, Advertising
2001
-
2004
University of Nottingham
BEng (Hons), Electronic Engineering
BEng (Hons), Electronic Engineering
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