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A customer centric, data driven generalist with a strong skill-set for driving revenue growth and more than twenty years of experience in digital marketing
Rob Young
,
Kent, United Kingdom
Experience
Other titles
Skills
I'm offering
I have rather broad experience and have intentionally worked across a number of different industries which often leads to people asking me for some highlights from my career to date and how I got into digital. With that in mind, I list a few below:
• I built my first website at 14, charged for the first at 15, was commissioned by my secondary school at 16, then went onto build a second for my headmaster who moved to a new school
• Found an academy teaching a course in web-based graphic design, left there with my tutor and set up our own design studio at 17
• Won an E-commerce Manager role over 45 other applications to join PRC HiFi & Video as their first digital hire. Went on to manage the roll-out of their e-commerce function and turned over their first £1m online
• Worked for myself for around five years while travelling before accepting a role at Gamesys, they gave me one domain to optimise, I got it to position 1 in the SERPS inside six weeks, would later go on to manage seven brands at 24, grew a PPC budget from 40k per month to over 700k. I was the appointed consultant for Tombola and Sun Bingo and worked directly with our media buyer spending over £1.5m per month on display, we were Hotmail, Virgin Media and Yahoo UK's biggest advertisers at the time
• I commissioned a TV ad agency, worked with a BI team of 16 and managed all ad placements in the same role
• I introduced paid social at MOO, grew that to over 600k per month, also migrated them onto a new ad server, PPC platform, managed North America, rebuilt the team, commissioned a new SEO agency, set them up to scale
• At http://******.** I had an idea to inject a clever retargeting script with the help of my dev's on our booking app which loaded on client's websites such at Zizzi, Prezzo, Bella Italia and gained a high intent retargeting audience of over 3 million within a week, we just retargeted them with http://******.** ads and grew to over 1m bookings per month, managed a team of seven
• Worked at Forward Partners and gave many firms their first 10, 100, 1,000 and 10,000 customers through growth hacking techniques
• At Butterfly Twists I managed everything from my fulfilment house, customer acquisition in over 60 markets, website development, customer success, merchandising, seasonal buys, ATL, partnerships and full P&L
• I built my first website at 14, charged for the first at 15, was commissioned by my secondary school at 16, then went onto build a second for my headmaster who moved to a new school
• Found an academy teaching a course in web-based graphic design, left there with my tutor and set up our own design studio at 17
• Won an E-commerce Manager role over 45 other applications to join PRC HiFi & Video as their first digital hire. Went on to manage the roll-out of their e-commerce function and turned over their first £1m online
• Worked for myself for around five years while travelling before accepting a role at Gamesys, they gave me one domain to optimise, I got it to position 1 in the SERPS inside six weeks, would later go on to manage seven brands at 24, grew a PPC budget from 40k per month to over 700k. I was the appointed consultant for Tombola and Sun Bingo and worked directly with our media buyer spending over £1.5m per month on display, we were Hotmail, Virgin Media and Yahoo UK's biggest advertisers at the time
• I commissioned a TV ad agency, worked with a BI team of 16 and managed all ad placements in the same role
• I introduced paid social at MOO, grew that to over 600k per month, also migrated them onto a new ad server, PPC platform, managed North America, rebuilt the team, commissioned a new SEO agency, set them up to scale
• At http://******.** I had an idea to inject a clever retargeting script with the help of my dev's on our booking app which loaded on client's websites such at Zizzi, Prezzo, Bella Italia and gained a high intent retargeting audience of over 3 million within a week, we just retargeted them with http://******.** ads and grew to over 1m bookings per month, managed a team of seven
• Worked at Forward Partners and gave many firms their first 10, 100, 1,000 and 10,000 customers through growth hacking techniques
• At Butterfly Twists I managed everything from my fulfilment house, customer acquisition in over 60 markets, website development, customer success, merchandising, seasonal buys, ATL, partnerships and full P&L
Markets
United States
(Remote
only)
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
temp
Digital Marketing Lead - Contract
City Pantry.
● Driving customer acquisition - PPC, SEO, FB, Twitter, Remarketing
● Overhaul of CRM - Lead nurturing through reengagement (HubSpot)
● Martech stack review
● Vendor marketing
CP experience funding delays forcing me to look for a full-time role elsewhere but I still contract for them in my spare time to help out.
● Overhaul of CRM - Lead nurturing through reengagement (HubSpot)
● Martech stack review
● Vendor marketing
CP experience funding delays forcing me to look for a full-time role elsewhere but I still contract for them in my spare time to help out.
Digital Marketing, Marketing, Seo, CRM, PPC, Hubspot, Twitter, ME
2015 - ?
freelance
Independent Contractor / Owner
Alfred & William.
Other than some of the firms mention below, I've been helping a variety of businesses with various objectives. Projects have ranged from e-commerce platform migrations to paid channel setup and management to building bespoke reporting suites.
www.alfredandwilliam.com
www.alfredandwilliam.com
E-commerce, SoMe, Management
2019 - 2019
freelance
Digital Consultant - Contract
KF Beauty / WUNDER2.
Managing a paid social budget in excess of $8m and various other digital activities
Budget, Social
2017 - 2018
job
Head of E-Commerce
Butterfly Twists.
● Responsible for P&L of online business
● Day to day management of:
- Global customer acquisition via Paid Social (Facebook), PPC, SEO, Affiliates, Email Marketing, Automation, Influencers, Partnerships, Market Places, DR Mail
- Product + off-shore agency
- UX, design, testing, merchandising
- Warehousing & fulfillment operations management & negotiation of rates
- Customer service team
● Seasonal buys and forecasting for online
● Migration from Magento to Shopify E-Commerce platform
● Heavy involvement in move between fulfilment houses to merge online storage and distribution with Wholesale
● Lead on sourcing & integration of Global-e cross-border solution
● Achieved YoY growth up to 230% by month, 45% overall
● Delivering to over 60 countries worldwide
● Hiring
● Day to day management of:
- Global customer acquisition via Paid Social (Facebook), PPC, SEO, Affiliates, Email Marketing, Automation, Influencers, Partnerships, Market Places, DR Mail
- Product + off-shore agency
- UX, design, testing, merchandising
- Warehousing & fulfillment operations management & negotiation of rates
- Customer service team
● Seasonal buys and forecasting for online
● Migration from Magento to Shopify E-Commerce platform
● Heavy involvement in move between fulfilment houses to merge online storage and distribution with Wholesale
● Lead on sourcing & integration of Global-e cross-border solution
● Achieved YoY growth up to 230% by month, 45% overall
● Delivering to over 60 countries worldwide
● Hiring
Magento, UP, Social, Wholesale, Off-shore, Online, Storage, Testing, Growth, Sourcing, Service, Integration, Customer service, Management, Marketing, E-commerce, Automation, Facebook, Operations Management, PPC, Shopify, Forecasting, UX, Email marketing, Operations, Seo, Design
2016 - 2016
temp
Head of Growth Marketing
unknown.
● Responsible for all direct UK customer acquisition primarily through Facebook and Google platforms
● Brought all operations in-house
● Tripled primary channel numbers inside three weeks
● Brought all operations in-house
● Tripled primary channel numbers inside three weeks
Marketing, Operations, Facebook, Growth, Google
2016 - 2016
temp
Head of Digital Marketing - Contract
Heist Studios.
● Managing global customer acquisition
● Exceeding revenue targets - 45-70% growth MoM
● Building out all paid channels - PPC, Facebook, Prospecting & Retargeting
● Exceeding revenue targets - 45-70% growth MoM
● Building out all paid channels - PPC, Facebook, Prospecting & Retargeting
Digital Marketing, Marketing, PPC, Facebook, Growth, Google retargeting
2014 - 2015
job
Head of Marketing & Growth
Break over Summer.
● Working as part of a team of experts to help build businesses using lean frameworks and methodologies
● Company stages ranged from initial investment in Entrepreneur to twelve months old
● Advising and Mentoring companies that require marketing expertise
● Hands-on setup and execution of campaigns for anyone lacking the experience or skillset on their team
● Mentoring any interns/company hires bought on-board
● Handling Forward Partners marketing and events
● Worked with companies such as AppearHere, SnapTrip, Lexoo, RightClinic, Baby2Body and Stylect
● Reason for moving is through this experience I have 100% confirmed my suspicions - I'm a client-side guy. Work style at Forward Partners is very agency-like, something I have always avoided.
● Company stages ranged from initial investment in Entrepreneur to twelve months old
● Advising and Mentoring companies that require marketing expertise
● Hands-on setup and execution of campaigns for anyone lacking the experience or skillset on their team
● Mentoring any interns/company hires bought on-board
● Handling Forward Partners marketing and events
● Worked with companies such as AppearHere, SnapTrip, Lexoo, RightClinic, Baby2Body and Stylect
● Reason for moving is through this experience I have 100% confirmed my suspicions - I'm a client-side guy. Work style at Forward Partners is very agency-like, something I have always avoided.
Marketing, Mentoring, Lean, Growth
2013 - 2014
job
Head of Digital, UK
MOO.COM.
● Responsible for PPC, SEO, Display, Video, Affiliates, Paid Social (Facebook), Email and Vertical acquisition campaigns and revenue targets
● Two direct reports; one Performance Marketing Manager and one Display Campaign Manager
● Lead two major platform migrations, from Ignition One to Marin (PPC) and from Mediaplex to Doubleclick DCM (Adserver)
● Successfully completed RFP process to commission a new SEO agency
● Worked with Paid Social Marketing Manager in Boston to help grow Facebook to one of the largest acquisition channels (Global c$350k/mth)
● Doubled Affiliate channel revenue (complete rehaul of channel management)
● Huge strategic rethink and data analysis of all digital channels to optimise primary KPIs
● Led Attribution project working with BI (GAP & DCM)
● Worked with various display vendors utilizing trade desks & DSPs, look-a-like targeting engines, prospecting and retargeting
● Managed UK awareness video campaigns across YouTube network (c£90k/mth)
● Ran small vertical campaigns with creative professional magazine titles utilising a variety of media including print
● Represented UK/US at revenue meetings in absence of Director(s)
● Two direct reports; one Performance Marketing Manager and one Display Campaign Manager
● Lead two major platform migrations, from Ignition One to Marin (PPC) and from Mediaplex to Doubleclick DCM (Adserver)
● Successfully completed RFP process to commission a new SEO agency
● Worked with Paid Social Marketing Manager in Boston to help grow Facebook to one of the largest acquisition channels (Global c$350k/mth)
● Doubled Affiliate channel revenue (complete rehaul of channel management)
● Huge strategic rethink and data analysis of all digital channels to optimise primary KPIs
● Led Attribution project working with BI (GAP & DCM)
● Worked with various display vendors utilizing trade desks & DSPs, look-a-like targeting engines, prospecting and retargeting
● Managed UK awareness video campaigns across YouTube network (c£90k/mth)
● Ran small vertical campaigns with creative professional magazine titles utilising a variety of media including print
● Represented UK/US at revenue meetings in absence of Director(s)
RFP, Manager, LED, Social, Campaign, BEE, Google retargeting, Doubleclick, Affiliate, Network, Marketing, Youtube, Management, Print, C, Facebook, PPC, Video, Data Analysis, Seo
2013 - 2013
job
Online Marketing Manager
Livedrive.com.
● Strategic planning, execution and management of all digital acquisition across PPC, Display, SEO & Affiliates plus a £50k/month print acquisition campaign across 22 titles
● Tripled PPC new customer numbers inside six weeks
● Tripled PPC new customer numbers inside six weeks
Marketing, Seo, Online Marketing, PPC, Strategic Planning, Print, Management, Campaign, Online, Manager
2010 - 2013
job
Head of Digital Marketing
Livebookings Ltd & Bookatable.com.
● Promoted to Head after thirteen months as Senior Manager
● Responsible for digital strategy across eleven markets, UK, Nordics and DACH being primary along with Netherlands, France, Spain & USA
● Defining and executing plans within a matrix style environment with own reporting lines to both Marketing Director (functional) and Chief Commercial Officer (operational)
● Managing three direct reports within Search Team while developing strategies alongside country managers, winning buy-in by taking an authoritative approach to presenting revenue centric proposals
● Transactional Revenue Line Owner, responsible for companies largest departmental budget c£1m though uncapped due to performance based transactional model. 80% of which was spent on SEM driving 65%--90% of transactional revenue per market with up to 30% derived from Mobile. YoY growth from PPC driven revenue in first six months 176%
● Overseeing all aspects of PPC, SEO, Social Media, Retargeting, Display & Mobile Marketing utilizing a team of resourceful digital specialists, stakeholders and regional heads as well as multiple local agencies
● Day to day management of PPC Campaigns in multiple markets alongside my team members and local agencies
● Supporting a growing Deals revenue stream through digital channels
● Working with Director of CRM to define effective retention strategies, build---out customer segmentation and accelerate database acquisition
● Negotiating & prioritizing product roadmap with Product Directors to ensure the most efficient and profitable direction for the business at all times
● As a major stake holder, required to present strategic plans to board of investors (Balderton)
Travelling
● Responsible for digital strategy across eleven markets, UK, Nordics and DACH being primary along with Netherlands, France, Spain & USA
● Defining and executing plans within a matrix style environment with own reporting lines to both Marketing Director (functional) and Chief Commercial Officer (operational)
● Managing three direct reports within Search Team while developing strategies alongside country managers, winning buy-in by taking an authoritative approach to presenting revenue centric proposals
● Transactional Revenue Line Owner, responsible for companies largest departmental budget c£1m though uncapped due to performance based transactional model. 80% of which was spent on SEM driving 65%--90% of transactional revenue per market with up to 30% derived from Mobile. YoY growth from PPC driven revenue in first six months 176%
● Overseeing all aspects of PPC, SEO, Social Media, Retargeting, Display & Mobile Marketing utilizing a team of resourceful digital specialists, stakeholders and regional heads as well as multiple local agencies
● Day to day management of PPC Campaigns in multiple markets alongside my team members and local agencies
● Supporting a growing Deals revenue stream through digital channels
● Working with Director of CRM to define effective retention strategies, build---out customer segmentation and accelerate database acquisition
● Negotiating & prioritizing product roadmap with Product Directors to ensure the most efficient and profitable direction for the business at all times
● As a major stake holder, required to present strategic plans to board of investors (Balderton)
Travelling
Growth, SEM, UP, Manager, Winning, Social, USA, Direction, Search, Mobile marketing, Retention, Google retargeting, Presenting, Digital Marketing, Management, SEM, C, Database, PPC, Budget, CRM, Digital Strategy, Seo, Marketing, Social Media
2007 - 2010
job
SEO & PPC Manager
Gamesys Ltd.
I was SEO & PPC Manager for well---known online gaming operator Gamesys (jackpotjoy.com, sunbingo.co.uk, caesarsbingo.com, botemania.com). Within this role I worked closely with the Head of Acquisition Marketing in budgeting, defining, executing and evaluating all search engine marketing strategies across a number of key Gamesys brands in the UK, Germany, Spain & Sweden.
● Developing complete SEM Strategies, including PPC, SEO, Social Media and vast link---building campaigns.
● Achieving over 40 top ten positions including 2nd for 'bingo', our most competitive term against all technical constraints.
● Responsible for SEM Budget c£6m.
● Restructuring PPC Campaigns, achieved 103% over budget in first month
● Building own team of PPC Execs, Copywriters, Developers, utilising Freelancers
● Project Manager for complete bespoke SEO geared CMS, sourced top London developer. Utilised W3C Standards, Web2.0, completely scalable and 'Social Media Ready'
● General consulting for different channels, key point of contact for Social Media efforts and favoured Ambassador between Marketing & Tech
● Developing complete SEM Strategies, including PPC, SEO, Social Media and vast link---building campaigns.
● Achieving over 40 top ten positions including 2nd for 'bingo', our most competitive term against all technical constraints.
● Responsible for SEM Budget c£6m.
● Restructuring PPC Campaigns, achieved 103% over budget in first month
● Building own team of PPC Execs, Copywriters, Developers, utilising Freelancers
● Project Manager for complete bespoke SEO geared CMS, sourced top London developer. Utilised W3C Standards, Web2.0, completely scalable and 'Social Media Ready'
● General consulting for different channels, key point of contact for Social Media efforts and favoured Ambassador between Marketing & Tech
Social Media, Marketing, Seo, Project Manager, Budget, CMS, PPC, C, SEM, Consulting, Developer, Search, Online, Social, Manager, SEM
2007 - 2007
freelance
Freelance Contractor
Loan.co.uk & E---Loan.co.uk.
● Various design projects
● Copywriting, SEO & SMO Consultation and Optimisation for Fuel---IT Marketing. This was primarily for financial clients, Loan.co.uk & E---Loan.co.uk.
● Copywriting, SEO & SMO Consultation and Optimisation for Fuel---IT Marketing. This was primarily for financial clients, Loan.co.uk & E---Loan.co.uk.
Marketing, Design, Copywriting, Seo, Optimization, It
2005 - 2007
job
Marketing Manager
Plazmonic.
I was appointed Marketing Manager of a freelance client's company www.plazmonic.com after developing the website for them from an off the shelf software package based on ASP.
● Conception, development and implementation of all online & offline marketing & sales strategies
● Production and distribution of a regular HTML newsletter sent out to all subscribing customers in the database
● Management of PPC campaigns and SEO strategy achieving 13 generic top ten results attained in Google & Yahoo accounting for over 74% of sales of our own brand lead product (LCD Televisions)
● Reporting back to investors
● Conception, development and implementation of all online & offline marketing & sales strategies
● Production and distribution of a regular HTML newsletter sent out to all subscribing customers in the database
● Management of PPC campaigns and SEO strategy achieving 13 generic top ten results attained in Google & Yahoo accounting for over 74% of sales of our own brand lead product (LCD Televisions)
● Reporting back to investors
Sales, Manager, Production, Online, Google, Software, Development, Implementation, Website, Marketing, Management, ASP, Database, PPC, HTML/CSS/Javascript, Seo, Html
2002 - 2005
freelance
Freelance Contractor
unknown.
I worked on a variety of projects over the years for a mix of clients ranging from the likes of Lee Stafford Hair Salon to JP Morgan Chase.
2000 - 2002
job
Webmaster & E---Commerce Manager - PRC Hi
prcdirect.co.uk.
● Management of design and development from start to finish working closely with the Managing Director and the development company
● Established and optimised relationships with price comparison websites
● Managed all online marketing campaigns as well as management of local advertising campaigns through local and national newspapers and magazines
● The website received just over 753,600 unique visits in the month I left and turned over its first 'online million' in its first year of business online
● Established and optimised relationships with price comparison websites
● Managed all online marketing campaigns as well as management of local advertising campaigns through local and national newspapers and magazines
● The website received just over 753,600 unique visits in the month I left and turned over its first 'online million' in its first year of business online
Marketing, Design, Advertising, Online Marketing, Websites, Management, Website, Webmaster, Development, Online, Manager
My education
n/a
Secondary, NVQ III
Secondary, NVQ III
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