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B2B & B2C Copywriter | 15 Years Experience | Blogs, Web Pages & More
Giles Watling
,
Hedge End, United Kingdom
Experience
Other titles
Skills
I'm offering
I have freelance and in-house experience and can adjust copy to suit a range of platforms and media - for both B2B and B2C audiences.
I've rewritten entire websites from the ground up, crafted content for email campaigns and videos - as well as ads for native, GDN and social media.
Thinking outside the box to locate new and original ways to deliver a message is the part of my job I enjoy most.
I can take a brief and run with it - delivering the required content on time and to a very high standard.
I've rewritten entire websites from the ground up, crafted content for email campaigns and videos - as well as ads for native, GDN and social media.
Thinking outside the box to locate new and original ways to deliver a message is the part of my job I enjoy most.
I can take a brief and run with it - delivering the required content on time and to a very high standard.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
Copywriter
LEADSTREAM.
In this standalone role, I supported a six-strong campaign management team. Content had to be adapted to suit B2B and B2C audiences, while meeting platform and regulatory requirements.
Responsibilities:
Website content: advertorials and landing pages
Ad text: GDN, Native, Facebook and LinkedIn
Writing email content for campaigns
Creating scripts for video content
Responsibilities:
Website content: advertorials and landing pages
Ad text: GDN, Native, Facebook and LinkedIn
Writing email content for campaigns
Creating scripts for video content
Seo, Research, Copywriter, Blog, Web
2017 - 2019
job
SEO Copywriter
ICAAL.
ICAAL is an award-winning marketing agency specialising in the home improvement sector. Working as part of a content team, I produced SEO content for web-pages and articles.
Responsibilities:
Completed fact finds with clients by phone and face-to-face
Worked with account managers to identify relevant keywords
Continually monitored SERPS to check the content performance
Alt-tagging images, writing META tags and submitting URLs
Responsibilities:
Completed fact finds with clients by phone and face-to-face
Worked with account managers to identify relevant keywords
Continually monitored SERPS to check the content performance
Alt-tagging images, writing META tags and submitting URLs
Seo, Copywriting, CMS, Wordpress, Google maps
2015 - 2017
job
Head of Communications
Innovation Group.
I managed communications for the Motor Services division of Innovation Group, an accident management company based in Whiteley.
Responsibilities:
1. Drafted time-critical business announcements for the management team
2. Ran hosted workshops to identify what we were/weren’t doing well
3. Used themed-noticeboards to drive engagement and update staff
4. Website content: for twelve international sites and UK intranet
Responsibilities:
1. Drafted time-critical business announcements for the management team
2. Ran hosted workshops to identify what we were/weren’t doing well
3. Used themed-noticeboards to drive engagement and update staff
4. Website content: for twelve international sites and UK intranet
Communication, Intranet, Copywriting, Newsletters, Email marketing
2005 - 2013
freelance
Business Owner
The Well Written Word.
Met with and presented to prospective clients
Content: SEO blogs and website development
Promoted my business on social media
Keyword and product research
Content: SEO blogs and website development
Promoted my business on social media
Keyword and product research
Social Media, Seo, Research, Word, Website, Content, Blogs, Development, Social
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