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jobs
Digital Marketing Strategist
Kuladip Roy
,
Shyamnagar, India
Experience
Other titles
Skills
I'm offering
Experienced Digital Marketing Strategist, Over 8 years’ experience developing and driving marketing initiatives as well as managing digital project builds. Key skills include: PPC, lead nurturing, content marketing, e-commerce email marketing, and social media. Experienced in managing teams to overcome challenges and work together to beat targets. Communicates effectively at all levels with clients and colleagues alike and thrives on responsibility and challenge.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Digital Marketing Manager
Webee IT Services Pvt Ltd.
As a Digital Marketing Manager in Webee IT Services Pvt Ltd my key role was to lead more than 6 members of SEO, SMO and content marketing executives. This included paying attention to various issues from scratch level.
Responsibilities:
• Preparation and Implementation of PPC (Pay per Click) campaigns at Google AdWords.
• Strategic preparation for all Social Media Channels & paid ads in Facebook, LinkedIn, Twitter.
• Working on 3rd part tools like Hoot suite, Woorank, SEO power suite to analyse and optimize the things
• Co-ordinating with AM team to client management.
• Work on SEO, GLL & PPC projects.
• Communicate with client over phone.
Responsibilities:
• Preparation and Implementation of PPC (Pay per Click) campaigns at Google AdWords.
• Strategic preparation for all Social Media Channels & paid ads in Facebook, LinkedIn, Twitter.
• Working on 3rd part tools like Hoot suite, Woorank, SEO power suite to analyse and optimize the things
• Co-ordinating with AM team to client management.
• Work on SEO, GLL & PPC projects.
• Communicate with client over phone.
Management, Manager, Social, Power, Google, Implementation, It, Twitter, Content, ADS, Digital Marketing, Linkedin, Adwords, Facebook, PPC, Google adwords, Seo, Content marketing, Marketing, Social Media
2018 - 2019
job
Senior Digital Marketing Executive
MET Technologies Private Limited.
Responsibilities:
• Preparation and Implementation of PPC (Pay per Click) campaigns at Google AdWords
• Developing E-commerce strategies
• Created blog management to execute content marketing
• Working on several processes to enhance Online Reputation Management (ORM)
• Technical issues resolving with Web team
• Using Mailchimp for email marketing and Lead Management
• Working on 3rd part tools like Hoot suite, Woorank, SEO power suite to analyse and optimize the things
• Working on WordPress for core level integrations
• Working on affiliate marketing on ClickBank.
• Working on affiliate marketing on Amazon PPC.
I did core level SEO work for regular as well as E-commerce websites. Keywords Research and Analysis, On Page Optimization, Meta Tags, Canonical / 404 Implementation, Architecture, Header and footer, Creating sitemaps, Keyword Density Analysis, Anchor Text, URL renaming/re-writing, Image tag optimization, Creating Robots file etc.
I took an aid of the Google services like webmaster tools, Google AdWords, Google analytics, trends, Sandbox effect etc. in order to accomplish my tasks.
I was actively involved in various off page tasks like Social Bookmarking, W3C Validation, Embed Google Map web pages, Article Submission, Free Classifieds, Forums, Press Releases, Video optimization, Link Building, etc.
• Preparation and Implementation of PPC (Pay per Click) campaigns at Google AdWords
• Developing E-commerce strategies
• Created blog management to execute content marketing
• Working on several processes to enhance Online Reputation Management (ORM)
• Technical issues resolving with Web team
• Using Mailchimp for email marketing and Lead Management
• Working on 3rd part tools like Hoot suite, Woorank, SEO power suite to analyse and optimize the things
• Working on WordPress for core level integrations
• Working on affiliate marketing on ClickBank.
• Working on affiliate marketing on Amazon PPC.
I did core level SEO work for regular as well as E-commerce websites. Keywords Research and Analysis, On Page Optimization, Meta Tags, Canonical / 404 Implementation, Architecture, Header and footer, Creating sitemaps, Keyword Density Analysis, Anchor Text, URL renaming/re-writing, Image tag optimization, Creating Robots file etc.
I took an aid of the Google services like webmaster tools, Google AdWords, Google analytics, trends, Sandbox effect etc. in order to accomplish my tasks.
I was actively involved in various off page tasks like Social Bookmarking, W3C Validation, Embed Google Map web pages, Article Submission, Free Classifieds, Forums, Press Releases, Video optimization, Link Building, etc.
Web, Analytics, Content, Architecture, Blog, Webmaster, Implementation, Affiliate, Amazon, Management, Google, Affiliate marketing, Online, Power, Lead Management, Social, Processes, Digital Marketing, Mailchimp, E-commerce, Adwords, PPC, Websites, Research, Email marketing, Video, Writing, Google adwords, Google analytics, Seo, Content marketing, Wordpress, Marketing
2017 - 2018
job
Assistant Manager Digital Marketing
Microsec Capital Limited.
Responsibilities:
As an Assistant Manager in digital marketing at Microsec Capital Limited my key role was to lead more than 5 members of SEO, SMO, and content marketing executives. This included paying attention to various issues from scratch level.
• Preparation and Implementation of PPC (Pay per Click) campaigns at Google AdWords.
• Search engine optimization plans for both on page and off page tasks according to the as per the updates of Google.
• Strategic preparation for all Social Media Channels & paid ads in Facebook, LinkedIn, Twitter.
• Using Facebook lead ads and Lead Management.
With constant changes in the Google algorithm, we also revised the things at on page and off page of SEO. Application of vivid high end technical factors to resolve reputation issues was my prudent task. Self-created ORM strategies were successful out there. Achieving extraordinary results at PPC of Google and Facebook was another asset. I was generated more than 4K lead for online stock brokerage.
As an Assistant Manager in digital marketing at Microsec Capital Limited my key role was to lead more than 5 members of SEO, SMO, and content marketing executives. This included paying attention to various issues from scratch level.
• Preparation and Implementation of PPC (Pay per Click) campaigns at Google AdWords.
• Search engine optimization plans for both on page and off page tasks according to the as per the updates of Google.
• Strategic preparation for all Social Media Channels & paid ads in Facebook, LinkedIn, Twitter.
• Using Facebook lead ads and Lead Management.
With constant changes in the Google algorithm, we also revised the things at on page and off page of SEO. Application of vivid high end technical factors to resolve reputation issues was my prudent task. Self-created ORM strategies were successful out there. Achieving extraordinary results at PPC of Google and Facebook was another asset. I was generated more than 4K lead for online stock brokerage.
Management, Manager, Social, Lead Management, Online, Search, Google, Implementation, Twitter, Content, ADS, Digital Marketing, Search engine optimization, Linkedin, Adwords, Facebook, PPC, Google adwords, Seo, Content marketing, Marketing, Social Media
2015 - 2017
job
Digital Marketing Executive
Capital Numbers Infotech Pvt Ltd.
Responsibilities:
• Conduct keyword research and selection for SEO projects
• Optimize landing pages for search engine quality score
• Perform daily account management and of pay per click accounts on Google AdWords, Bing for a variety of clients
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage large keyword lists for different projects.
• Provide creative copy suggestions and graphical ad templates.
• On-page and off-page optimization
• Associate E-Marketing activities to generate more leads for business
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results
• Conduct keyword research and selection for SEO projects
• Optimize landing pages for search engine quality score
• Perform daily account management and of pay per click accounts on Google AdWords, Bing for a variety of clients
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage large keyword lists for different projects.
• Provide creative copy suggestions and graphical ad templates.
• On-page and off-page optimization
• Associate E-Marketing activities to generate more leads for business
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results
Adwords, Search, Google, Web, Development, KEYWORD RESEARCH, Landing pages, Analytics, Management, Digital Marketing, PPC, Research, Account management, Budget, Google adwords, Seo, Marketing
2015 - 2015
job
Digital Marketing Executive
Xpert HR Services.
Responsibilities:
• Search Engine Optimization (SEO) - making ranking improvement to generate more organic traffic.
• Detail Keyword Analysis and keyword to page assignment
• On-Page suggestions for SEO
• Website Analysis, Parameters check and set-up tasks
• Competitor analysis.
I was actively involved in various off page tasks like Social Bookmarking, Embed Google Map web pages, Article Submission, Free Classifieds, Forums, Press Releases, Video optimization, Link Building, etc.
• Search Engine Optimization (SEO) - making ranking improvement to generate more organic traffic.
• Detail Keyword Analysis and keyword to page assignment
• On-Page suggestions for SEO
• Website Analysis, Parameters check and set-up tasks
• Competitor analysis.
I was actively involved in various off page tasks like Social Bookmarking, Embed Google Map web pages, Article Submission, Free Classifieds, Forums, Press Releases, Video optimization, Link Building, etc.
Digital Marketing, Marketing, Seo, Video, Search engine optimization, Website, Detail, Web, Google, Search, Social, UP
2014 - 2014
job
SEO Executive
TS WEB Technologies Pvt Ltd.
• Analysing website strategies and translating qualitative data into recommendations and tactics for revising the strategies.
• Troubleshoot SEO problems & propose resolutions for SEO implementation Issues on the website.
• Implementing strategies for increasing site traffic through organic search listings and continually
• Monitoring organic search rankings to increase traffic and sales.
• Researching and resolving HTML code and content, link architecture and navigation issues.
• Off page tasks like Social Bookmarking, Article Submission, Blog Creation & Posting, Forum Postings, Image Sharing, Guest posting & RSS Feed Submissions etc.
• Troubleshoot SEO problems & propose resolutions for SEO implementation Issues on the website.
• Implementing strategies for increasing site traffic through organic search listings and continually
• Monitoring organic search rankings to increase traffic and sales.
• Researching and resolving HTML code and content, link architecture and navigation issues.
• Off page tasks like Social Bookmarking, Article Submission, Blog Creation & Posting, Forum Postings, Image Sharing, Guest posting & RSS Feed Submissions etc.
Html, Seo, HTML/CSS/Javascript, Sales, Website, Content, Architecture, Blog, Implementation, Monitoring, Search, Social
2012 - 2014
job
SEO Executive
Webguru Infosystems Pvt. Ltd.
• Learn & Improve off page optimization.
• Analyse the company website and make it popular on Various Platforms.
• Make Solid link building campaigns that meet Google's standards.
• Responsible for contributing ideas to grow the clients business.
• Managing and analysing company websites and products as well as marketing situations accurately.
• Analyse the company website and make it popular on Various Platforms.
• Make Solid link building campaigns that meet Google's standards.
• Responsible for contributing ideas to grow the clients business.
• Managing and analysing company websites and products as well as marketing situations accurately.
Marketing, Seo, Websites, Website, It, SOLID, Google
My education
2009
-
2012
Punjab Technical University
Bachelors, Computer Application
Bachelors, Computer Application
Institute or School
N/a, N/a
N/a, N/a
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