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Senior
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jobs
Experienced Content Marketing and Social Media Specialist
Lloyd Parkinson
,
Basildon, United Kingdom
Experience
Other titles
Skills
I'm offering
I have over 5 years of experience in content creation.
I am capable of writing long-form/short-form SEO content, white papers, press releases, blog posts, guest posts, sales brochures, meta description and organic social media copy.
Over the past few years I have enjoyed working with a diverse range of clients including (but not limited to), legal firms, mortgage brokers, interior designers, charities, funeral directors, investment portals and major record labels.
I aim to educate readers through creative writing by providing them with informative and valuable content. I can simplify complex topics for general readers as well as writing technical content for the well informed.
I am capable of writing long-form/short-form SEO content, white papers, press releases, blog posts, guest posts, sales brochures, meta description and organic social media copy.
Over the past few years I have enjoyed working with a diverse range of clients including (but not limited to), legal firms, mortgage brokers, interior designers, charities, funeral directors, investment portals and major record labels.
I aim to educate readers through creative writing by providing them with informative and valuable content. I can simplify complex topics for general readers as well as writing technical content for the well informed.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
job
Content Marketing Executive
Revive.Digital.
Revive.Digital is a digital marketing agency servicing London and Essex. We work with a diverse range of clients including London South-East, City A.M, Lloyd's Bank, BBC and Virgin Atlantic. We provide our clients with digital marketing solutions ranging from web and mobile app development, SEO, content marketing, PPC, graphic design, video production and social media management.
➢ Creating persuasive whitepapers to highlight problems, educate readers about complex topics. and position clients as authoritative thought leaders.
➢ Assisting the SEO team with the creation of meta tags and meta descriptions for newly launched websites.
➢ Working alongside the web design team by creating content for in-house developed websites.
➢ Establishing and evaluating KPIs for all content, using the data to assist with decision making.
➢ Writing long-form blog posts and guest posts to increase organic traffic for all SEO clients.
➢ Writing and distributing press releases to help clients gain positive PR coverage.
➢ Continuously optimising all web content to align with Google algorithm updates and maximise organic traffic using tools such as SEMrush and cognitiveSEO.
➢ Ensuring all clients' website content aligns with their marketing objectives and meets brand standards for a consistent tone of voice and brand identity.
➢ Developing and managing Revive.Digital's social media organic and paid strategy across Facebook, Instagram, LinkedIn, Twitter, Pinterest and Snapchat.
➢ Creating persuasive whitepapers to highlight problems, educate readers about complex topics. and position clients as authoritative thought leaders.
➢ Assisting the SEO team with the creation of meta tags and meta descriptions for newly launched websites.
➢ Working alongside the web design team by creating content for in-house developed websites.
➢ Establishing and evaluating KPIs for all content, using the data to assist with decision making.
➢ Writing long-form blog posts and guest posts to increase organic traffic for all SEO clients.
➢ Writing and distributing press releases to help clients gain positive PR coverage.
➢ Continuously optimising all web content to align with Google algorithm updates and maximise organic traffic using tools such as SEMrush and cognitiveSEO.
➢ Ensuring all clients' website content aligns with their marketing objectives and meets brand standards for a consistent tone of voice and brand identity.
➢ Developing and managing Revive.Digital's social media organic and paid strategy across Facebook, Instagram, LinkedIn, Twitter, Pinterest and Snapchat.
Web design, Social, Production, App, Google, Web, Development, Pinterest, Snapchat, Twitter, Blog, Content, Website, Management, Pr, Linkedin, Digital Marketing, Facebook, PPC, App development, Instagram, Social media management, Graphic design, Websites, Video, Writing, Web content, Seo, Design, Content marketing, Marketing, Social Media
2018 - 2018
job
Digital Marketing Executive
Xanda Ltd.
Xanda Ltd is a digital marketing agency specialising in website design. Established for over 18 years, they work with companies spanning from start-ups to some of the world's most recognised brands such as Apple, BNP Paribas, Vodafone and the NHS, managing all elements of their online campaigns.
➢ Ensuring content remains fresh and up-to-date (across all digital properties) while also maintaining continuity and overall consistency of digital content user experience.
➢ Manage and develop client social media platforms and paid campaigns.
➢ Strategic and operational management of clients' websites including development/design, content, optimisation/SEO, reporting and analytics.
➢ Define audience needs and translate those into content concepts for compelling digital interactions, community management and user experience.
➢ Monitoring and conducting end-user analysis and SEO research including key phrase and competitor analysis on an ongoing basis.
➢ Working closely with client's own marketing teams to ensure digital support and deliver planned and ad hoc web based campaigns.
➢ Working closely with the web development team to ensure content is optimised and formatted for web, mobile and SEO.
➢ Reporting on digital channel activities and drive growth both in terms of reach and conversion.
➢ Ensuring content remains fresh and up-to-date (across all digital properties) while also maintaining continuity and overall consistency of digital content user experience.
➢ Manage and develop client social media platforms and paid campaigns.
➢ Strategic and operational management of clients' websites including development/design, content, optimisation/SEO, reporting and analytics.
➢ Define audience needs and translate those into content concepts for compelling digital interactions, community management and user experience.
➢ Monitoring and conducting end-user analysis and SEO research including key phrase and competitor analysis on an ongoing basis.
➢ Working closely with client's own marketing teams to ensure digital support and deliver planned and ad hoc web based campaigns.
➢ Working closely with the web development team to ensure content is optimised and formatted for web, mobile and SEO.
➢ Reporting on digital channel activities and drive growth both in terms of reach and conversion.
Analytics, UP, Social, Online, Web, Development, Community, Monitoring, Support, Growth, Content, Website, Digital Marketing, Management, Optimization, SoMe, Websites, Research, User Experience, Seo, Design, Marketing, Social Media
2017 - 2018
job
Digital Consultant
Moledro Digital.
Moledro Digital is a start-up digital agency specialising in digital strategy, social media management and influencer marketing within the music and entertainment industry. Within this role, I primarily focused on digital marketing solutions including digital strategy, social media management and social media training. I worked across multiple social media platforms including Spotify, Musical.ly, Twitter, Facebook, YouTube, Soundcloud, LinkedIn, Pinterest and Instagram.
➢ Delivering a creative and commercial service to clients helping them to use organic and paid social media marketing to achieve their core objectives.
➢ Assisting with preparing social media posting plans for clients. And, contributing ideas for the development of campaigns.
➢ Liaising with clients to update them on campaign progress and ensure delivery of objectives.
➢ Collecting and analysing social media statistics and analytics. And preparing weekly social media reports for clients.
➢ Creating web assets including images, GIFs and videos for social media channels and email marketing campaigns utilising Photoshop CC and other online equivalents.
➢ Spotify playlist plugging including assessing tracks and developing tailored playlist targets and pitching of tracks for inclusion on key playlists to drive streams.
➢ Delivering a creative and commercial service to clients helping them to use organic and paid social media marketing to achieve their core objectives.
➢ Assisting with preparing social media posting plans for clients. And, contributing ideas for the development of campaigns.
➢ Liaising with clients to update them on campaign progress and ensure delivery of objectives.
➢ Collecting and analysing social media statistics and analytics. And preparing weekly social media reports for clients.
➢ Creating web assets including images, GIFs and videos for social media channels and email marketing campaigns utilising Photoshop CC and other online equivalents.
➢ Spotify playlist plugging including assessing tracks and developing tailored playlist targets and pitching of tracks for inclusion on key playlists to drive streams.
Service, UP, Social, Online, Campaign, Web, Music, Development, Pinterest, Pitching, Statistics, Twitter, Youtube, Digital Marketing, Analytics, Management, Linkedin, Facebook, Training, Instagram, Social media management, Email marketing, Social Media Marketing, Digital Strategy, Marketing, Social Media
2017 - 2017
job
Junior E-Commerce Executive
Global Merchandising Services Ltd.
Global Merchandising Services are music artist, celebrity and brand merchandise experts. They are a turnkey solution for design, product development, manufacturing and sales in all channels of retail distribution including live events, web stores, sponsorships, and third-party licensing.
➢ Signing off and keeping track of web-related invoices and stock transfers from suppliers in conjunction with the accounting department.
➢ Keeping an organised record of weekly reorder sheets, purchase orders, invoices, stock reports and delivery notes.
➢ Updating and keeping a record of all product development using a circulated product development sheet.
➢ Maintaining a continuous relationship with the creative department and suppliers to ensure that the product development and delivery processes are most effective.
➢ Maintaining a calendar of social media opportunities, considering any key promotional dates. And, reviewing the data to assess the effectiveness of the marketing activities.
➢ Signing off and keeping track of web-related invoices and stock transfers from suppliers in conjunction with the accounting department.
➢ Keeping an organised record of weekly reorder sheets, purchase orders, invoices, stock reports and delivery notes.
➢ Updating and keeping a record of all product development using a circulated product development sheet.
➢ Maintaining a continuous relationship with the creative department and suppliers to ensure that the product development and delivery processes are most effective.
➢ Maintaining a calendar of social media opportunities, considering any key promotional dates. And, reviewing the data to assess the effectiveness of the marketing activities.
Social Media, Marketing, Design, Product development, Retail, E-commerce, Sales, Development, Music, Web, Social, Processes
My education
2013
-
2016
The British and Irish Modern Music Institute
Bachelors, Music Business
Bachelors, Music Business
2012
-
2013
The British Academy of New Music
Unspecified, Music Business
Unspecified, Music Business
2005
-
2007
n/a
Unspecified, Music Practitioners
Unspecified, Music Practitioners
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