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Ad Operations Specialist
David McCurdy
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Lots of experience and fun dealing with tier 1 Client issues.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - ?
job
Senior Global Ad Ops Associate
WebMD.
Key Responsibilities
• Work with sales, sales operations, inventory management and account managers to implement ad campaigns on WebMD websites, mobile apps and tablet apps
• Utilize reports to troubleshoot technical and delivery issues impacting campaigns and work with production managers on fixes and leveraging high traffic assets.
• Recommend changes to improve operational processes and safeguard advertising, privacy, credibility, and integrity policies.
• Troubleshoot, educate and provide solutions for creative builds.
• Work with sales, sales operations, inventory management and account managers to implement ad campaigns on WebMD websites, mobile apps and tablet apps
• Utilize reports to troubleshoot technical and delivery issues impacting campaigns and work with production managers on fixes and leveraging high traffic assets.
• Recommend changes to improve operational processes and safeguard advertising, privacy, credibility, and integrity policies.
• Troubleshoot, educate and provide solutions for creative builds.
Advertising, Operations, Websites, Management, Sales, Apps, Inventory management, Production, Processes
2016 - 2017
job
Programmatic & Data Operations Manager
CNN International.
Key Responsibilities
• Maximise desktop, mobile and video inventory via audience targeting solutions and programmatic.
• Manage and oversee daily Programmatic communications with Advertiser, Agency, Vendors and Ad Exchanges globally.
• Troubleshoot and work with platforms such as ADX, DFP, Krux, Rubicon, Adtech, DBM and FreeWheel.
• Analyse performance metrics and ensure eCPM and exchange yield increase.
• Work with internal/external partners to ensure Programmatic and Data success.
• Maximise desktop, mobile and video inventory via audience targeting solutions and programmatic.
• Manage and oversee daily Programmatic communications with Advertiser, Agency, Vendors and Ad Exchanges globally.
• Troubleshoot and work with platforms such as ADX, DFP, Krux, Rubicon, Adtech, DBM and FreeWheel.
• Analyse performance metrics and ensure eCPM and exchange yield increase.
• Work with internal/external partners to ensure Programmatic and Data success.
Video, Operations, Exchange, Operations manager, Programmatic, Manager, DFP
2015 - 2016
job
Ad Ops Technical Executive
AD2One.
Key Responsibilities
• Troubleshoot creative and publisher related issues - HTML5, VAST, Ad Unit scripts etc.
• Advise publishers on implementation of ad tags, new ad formats and technologies.
• QA new creatives on publisher and test environments to ensure compatibility.
• Assist Ad Operations team with campaign trafficking when needed.
• Help and provide ideas with improving processes to ensure efficiency.
• Troubleshoot creative and publisher related issues - HTML5, VAST, Ad Unit scripts etc.
• Advise publishers on implementation of ad tags, new ad formats and technologies.
• QA new creatives on publisher and test environments to ensure compatibility.
• Assist Ad Operations team with campaign trafficking when needed.
• Help and provide ideas with improving processes to ensure efficiency.
Html5, Operations, QA, Test, Implementation, Campaign, Processes
2014 - 2015
job
Ad Operator
Rocket Fuel Inc.
Key Responsibilities
• Implementing Programmatic Ad campaigns, QA process, monitoring performance daily.
• Interact with account managers, engineers, and external partners - ADX, AppNexus and Private exchanges - Trouble shooting.
• Client support for brands such as Fiat, Microsoft Store, Hugo Boss and SKY DE.
• Create and maintain Ad campaigns via internal systems JIRA, Admin, Apollo, Zendesk and DCM.
• Creative testing using Ghostery, HttpFox and Charles.
• Identify process inefficiencies and ways to improve operations workflow.
• Assessing Facebook Management System issues.
• HTML 5 campaigns via DoubleClick Campaign Management (DCM).
• Implementing Programmatic Ad campaigns, QA process, monitoring performance daily.
• Interact with account managers, engineers, and external partners - ADX, AppNexus and Private exchanges - Trouble shooting.
• Client support for brands such as Fiat, Microsoft Store, Hugo Boss and SKY DE.
• Create and maintain Ad campaigns via internal systems JIRA, Admin, Apollo, Zendesk and DCM.
• Creative testing using Ghostery, HttpFox and Charles.
• Identify process inefficiencies and ways to improve operations workflow.
• Assessing Facebook Management System issues.
• HTML 5 campaigns via DoubleClick Campaign Management (DCM).
Html, HTML/CSS/Javascript, Jira, Operations, Facebook, Management, QA, Workflow, Support, Monitoring, Doubleclick, Testing, Programmatic, Campaign, Zendesk
2012 - 2014
job
Ad Operator
SAY Media.
Key Responsibilities
• Yield Management with DASH tags for publishers. Accessing Bid vs Buy information. Classify inventory, along with reserves pricing.
• Efficiently troubleshoot technical issues surrounding internal ad platforms and products: Display, Mobile, rich media and unique brand products.
• Provide client support for brands such as HTC one, Catching Fire - LionsGate Studio, Sony and Adidas.
• Interact with MPT (Media Planning Team) to ensure KPIs are meet.
• Compile delivery reports from DoubleClick, Eye blaster, Flashtalking, Atlas and Adtech reports etc.
• Yield Management with DASH tags for publishers. Accessing Bid vs Buy information. Classify inventory, along with reserves pricing.
• Efficiently troubleshoot technical issues surrounding internal ad platforms and products: Display, Mobile, rich media and unique brand products.
• Provide client support for brands such as HTC one, Catching Fire - LionsGate Studio, Sony and Adidas.
• Interact with MPT (Media Planning Team) to ensure KPIs are meet.
• Compile delivery reports from DoubleClick, Eye blaster, Flashtalking, Atlas and Adtech reports etc.
Management, Media planning, Support, Doubleclick
2007 - 2012
job
Online Radio and Traffic Manager
QSoft Consulting.
Key Responsibilities
• Optimization and ADM of campaigns: Add, delete and modify campaigns (Switch Concept ad server)
• Implementation of banners - Ensuring they work and track clicks -(SWF click tags, HTML, Iframe, Vast XML, Third party creatives and Text Ads)
• Targeting ads according to different content (Brand Protected, Brand-Safe and Non-Brand)
• Using Advanced Functions - Behavioral targeting, capping, Targeting specific IP-addresses
• Reporting impressions for external clients, internal departments - clicks, post-click & post-impression activities, and MIS reports.
• Analyze, update departments of banner inventory of 490 million, monthly across all multiple zones across the three websites.
• Hitting monthly revenue sales target set via AOL revenue share contract.
• Manage day to day website problems via Bugzilla
• Optimization and ADM of campaigns: Add, delete and modify campaigns (Switch Concept ad server)
• Implementation of banners - Ensuring they work and track clicks -(SWF click tags, HTML, Iframe, Vast XML, Third party creatives and Text Ads)
• Targeting ads according to different content (Brand Protected, Brand-Safe and Non-Brand)
• Using Advanced Functions - Behavioral targeting, capping, Targeting specific IP-addresses
• Reporting impressions for external clients, internal departments - clicks, post-click & post-impression activities, and MIS reports.
• Analyze, update departments of banner inventory of 490 million, monthly across all multiple zones across the three websites.
• Hitting monthly revenue sales target set via AOL revenue share contract.
• Manage day to day website problems via Bugzilla
Html, HTML/CSS/Javascript, Websites, XML, ADS, Sales, Radio, Website, Content, Safe, Implementation, Banner, Server, Online, Manager
My education
2000
-
2004
London College of Communication
Bachelors, Marketing & Advertising
Bachelors, Marketing & Advertising
1996
-
1999
Westminster College
N/a, GNVQ Advanced
N/a, GNVQ Advanced
1991
-
1996
Southfields Community College
Secondary, Grade C including Maths (Minor in English)
Secondary, Grade C including Maths (Minor in English)
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