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Senior
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1
jobs
Digital, social & content strategy
Thom James
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m an experienced digital strategist specialising in content and social media. I have held a range of roles that give me a rounded set of skills encompassing strategic & creative thinking, organisational development & innovation, and operations & client servicing. I’m driven by an inquisitive intellect and a fascination with emergent technologies, and am passionate about creating original, impactful, useful work.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2020
job
Director, Head of Social & Content
unknown.
Fever PR
Key achievements
1. Developed new agency proposition, bringing social, content & influencer relations specialism
alongside core consumer PR service
2. Introduced planning function to business and expanded creative production studio
3. Won numerous content, social & PR awards for NOW TV's Walking Dead Riddim campaign
4. Developed launch strategy for the ECB's new tournament, The Hundred
5. Wrote the EMEA influencer strategy for Playstation
Experience
• Role as director on 5-person agency board team responsible for direction, management and performance of the business
• Strategic lead for the agency across social, content and influencer offering
• Group-level role in defining best practice for planning and measurement frameworks
• Running team of ten social and content-specialist account handlers, creative producers, and planners
Key achievements
1. Developed new agency proposition, bringing social, content & influencer relations specialism
alongside core consumer PR service
2. Introduced planning function to business and expanded creative production studio
3. Won numerous content, social & PR awards for NOW TV's Walking Dead Riddim campaign
4. Developed launch strategy for the ECB's new tournament, The Hundred
5. Wrote the EMEA influencer strategy for Playstation
Experience
• Role as director on 5-person agency board team responsible for direction, management and performance of the business
• Strategic lead for the agency across social, content and influencer offering
• Group-level role in defining best practice for planning and measurement frameworks
• Running team of ten social and content-specialist account handlers, creative producers, and planners
Pr, Management, Service, Content, TV, Campaign, Production, Direction, Social
2013 - 2016
job
Head of Social
Isobar.
Key achievements
1. Overhauled under-performing department by integrating social more tightly into agency's wider
digital offering
2. Defined portfolio-wide social strategy for Kellogg's across EMEA
3. Led global social & content strategy for Stella Artois' inaugural sponsorship of Wimbledon
4. Worked across two major digital and social campaigns for FIFA World Cup 2014 with Budweiser and Sony
5. Developed IKEA UK's social strategy, incorporating operational functions such as customer
service into the overarching role of social for the business
Experience
1
• Managing team of 19 people across planning, content, client servicing and analytics
• Part of exec team leading development of the agency's future direction, and responsible for
chairing agency's global social media council
• Collaborating with Dentsu-Aegis group partners to develop cross-agency opportunities within
client rosters
• Forging closer and more effective relationships with key media partners (Facebook, Twitter, Google, etc)
• Driving platform innovation and adoption across agency, assessing new social technologies
for application at global network and group level
1. Overhauled under-performing department by integrating social more tightly into agency's wider
digital offering
2. Defined portfolio-wide social strategy for Kellogg's across EMEA
3. Led global social & content strategy for Stella Artois' inaugural sponsorship of Wimbledon
4. Worked across two major digital and social campaigns for FIFA World Cup 2014 with Budweiser and Sony
5. Developed IKEA UK's social strategy, incorporating operational functions such as customer
service into the overarching role of social for the business
Experience
1
• Managing team of 19 people across planning, content, client servicing and analytics
• Part of exec team leading development of the agency's future direction, and responsible for
chairing agency's global social media council
• Collaborating with Dentsu-Aegis group partners to develop cross-agency opportunities within
client rosters
• Forging closer and more effective relationships with key media partners (Facebook, Twitter, Google, etc)
• Driving platform innovation and adoption across agency, assessing new social technologies
for application at global network and group level
Social Media, Innovation, Facebook, Analytics, Service, Content, Network, Twitter, Development, Sponsorship, Content strategy, Google, Direction, Performing, Social, LED
2012 - 2013
job
Client Services Director, Jam
unknown.
2011 - 2012
job
Account Director Jam
unknown.
Key achievements:
1. Developed Tesco Mobile's social media and customer service strategy, frequently held up as
best-in-class
2. Led Next's £1.5 million digital business, winning regular accolades for best social media
practice in fashion & retail sector
3. Grew revenue by an average of 25% across 4 key clients
4. Led social media launches in the UK for two major brands (American Express & Tesco Mobile)
Experience
• Delivered digital strategies encompassing content, social business and customer service
• Managed core account team consisting of client servicing, strategy and community
management
• Created brand-owned influencer communities that had a tangible impact on businesses
beyond online reach, engagement and word of mouth
• Part of senior management team, leading improvements to client services best practice and agency process
1. Developed Tesco Mobile's social media and customer service strategy, frequently held up as
best-in-class
2. Led Next's £1.5 million digital business, winning regular accolades for best social media
practice in fashion & retail sector
3. Grew revenue by an average of 25% across 4 key clients
4. Led social media launches in the UK for two major brands (American Express & Tesco Mobile)
Experience
• Delivered digital strategies encompassing content, social business and customer service
• Managed core account team consisting of client servicing, strategy and community
management
• Created brand-owned influencer communities that had a tangible impact on businesses
beyond online reach, engagement and word of mouth
• Part of senior management team, leading improvements to client services best practice and agency process
Social Media, Retail, Word, Fashion, Management, Customer service, Service, Content, Community, Express, Online, Social Business, Social, LED, Winning, UP
2010 - 2011
job
Account Director
unknown.
1000heads
2009 - 2010
job
Senior Account Manager
FMCG, Travel, Entertainment.
1000heads
Key achievements:
1. Managed 9 clients and campaigns across a range of sectors including Telecommunications,
FMCG, Travel, Entertainment, Sport and Not-For-Profit
2. Launched the highly successful Aussie Angels blogger community for Procter & Gamble
3. Won Wommy Award for Best Stunt for F-Secure's 'Smarter Than John Campaign'
Experience:
• Developed innovative, market-leading and award-winning word of mouth and social media
strategies for clients including SKINS, Proctor and Gamble, Cancer Research UK, 3 Mobile,
Miele and Sainsbury's
• Launched and managed successful community engagement and influencer projects for a
range of brands to address negative customer and internal perception, launch new products
2
and manage customer service/brand issues
• Worked with clients to integrate social media and word of mouth across their agencies and departments
• Managed consumer insights projects and social media reporting, working with social analysts
to develop innovative methodologies for social media measurement and ROI
Key achievements:
1. Managed 9 clients and campaigns across a range of sectors including Telecommunications,
FMCG, Travel, Entertainment, Sport and Not-For-Profit
2. Launched the highly successful Aussie Angels blogger community for Procter & Gamble
3. Won Wommy Award for Best Stunt for F-Secure's 'Smarter Than John Campaign'
Experience:
• Developed innovative, market-leading and award-winning word of mouth and social media
strategies for clients including SKINS, Proctor and Gamble, Cancer Research UK, 3 Mobile,
Miele and Sainsbury's
• Launched and managed successful community engagement and influencer projects for a
range of brands to address negative customer and internal perception, launch new products
2
and manage customer service/brand issues
• Worked with clients to integrate social media and word of mouth across their agencies and departments
• Managed consumer insights projects and social media reporting, working with social analysts
to develop innovative methodologies for social media measurement and ROI
Social Media, Research, Account Manager, ROI, Word, Customer service, Blogger, Service, Sport, FMCG, Community, Campaign, Social, Winning, Manager
2008 - 2009
job
Online PR Director, Bullet PR
unknown.
Pr, Online
2006 - 2008
job
Account Manager, Bullet PR
unknown.
Key achievements
1. Given role as Bullet PR's first online specialist, developing agency capability in blogging, online
reputation management, SEO PR and social content
2. Successfully shifted public perception of credit bureau Veda Advantage, driving a sustained
PR programme to position the client as market leader
3. Finalist for PRINZ Young Practitioner of the Year 2006
Experience
• Provided strategic counsel to clients at CEO/director level, briefing on online PR approach,
media training and issue management
• Account managed three of the consultancy's core retained accounts, spanning tech, finance
and marketing sectors
• Copywriting for client websites client websites, by-lined articles, presentations, press releases
and marketing campaigns
1. Given role as Bullet PR's first online specialist, developing agency capability in blogging, online
reputation management, SEO PR and social content
2. Successfully shifted public perception of credit bureau Veda Advantage, driving a sustained
PR programme to position the client as market leader
3. Finalist for PRINZ Young Practitioner of the Year 2006
Experience
• Provided strategic counsel to clients at CEO/director level, briefing on online PR approach,
media training and issue management
• Account managed three of the consultancy's core retained accounts, spanning tech, finance
and marketing sectors
• Copywriting for client websites client websites, by-lined articles, presentations, press releases
and marketing campaigns
Marketing, Copywriting, Seo, Blogging, Websites, Account Manager, Training, Pr, Finance, Management, Content, Ceo, Issue management, Online, Social, Manager
My education
2000
-
2003
Auckland University
N/a, N/a
N/a, N/a
1995
-
1999
Auckland Grammar School
N/a, N/a
N/a, N/a
1993
-
1994
Manchester Grammar School
N/a, Music
N/a, Music
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