Social Media Specialist
Liverpool, United Kingdom
Ongoing relation / part-time
• Out of hours community management (Facebook, Twitter, Instagram) and content creation for Aldi UK supermarket
• Community management for giffgaff supporting their sponsorship of ITV's 'The Voice.'
• Community management for Channel 4 & E4, creating content for programmes including Gogglebox, First Dates, The Crystal Maze, Crufts, Celebrities Go Dating and 5* Hotel.
• Community management for Pottermore. (the global digital publisher for Harry Potter, focusing on EMEA region)
• Community management for Zone Digital, working on the Comfort, Persil, Vaseline (Unilever) and Pure accounts
• Community management for Bel Group, working on the Babybel, Laughing Cow, Boursin and Leerdammer accounts.
• Out of hours community management for Dell UK computers during Black Friday and Cyber Monday.
• Creating an EMEA playbook for Adobe Creative Cloud's participating at the OFFF Festival in Barcelona
• Influencer outreach strategy for Defra (Department for Environment, Food & Rural Affairs) involving identifying, contacting and supporting US influencers for a trip around the UK to promote British food.
• Influencer campaign for Holland and Barrett including content strategy, commissioning three wellness, natural beauty and family influencers and collaborating with them to create 150 pieces of unique social media content.
• Working with different teams across the business, embedding social media into their marketing.
• Reviewing analytical data and using it to implement new social media processes.
• Training on social media management and communicating brand to marketing managers in Europe, Africa, the Middle East and China.
• Creating monthly reports and presenting these to key stakeholders.
• Collaborating with paid media team to amplify key messages.
• Maintaining relationships with key stakeholders:
◦ Admissions - cooperation to manage customer queries.
◦ Creative - developing content ideas and campaigns to drive social media engagement.
◦ Marketing - advising on optimal social media use.
• Content strategy, content creation, community reporting and day-to-day management across many platforms including Facebook, Twitter, YouTube, Instagram, Vine and Pinterest.
• Identified key influencers and developed blogger outreach activities.
• Worked alongside other global (Europe, US, Oceania) markets to develop social content.
• Used social listening tools (Brandwatch, Trackr, Tweetreach).
• Formulated KPIs with data mining and planning teams.
• Line-managed two Community Managers and mentored three others.
• Transformed Knorr's UK Facebook community into Unilever's top performer in the European food sector.
• Contributed to successful Flora campaign content strategy, including influencer outreach, SEO analysis and recipe development.
• Helped to develop, pitch and roll out Stork's 'Great British Bake Off' Twitter campaign, developing content strategy alongside a baking influencer. Stork's Twitter account (@bakewithstork) also live tweeted each episode of GBBO. Campaign was featured in The Drum and is being rolled out globally by Stork.
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