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Social Media Specialist
Christina McDermott
,
Liverpool, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a social media/influencer outreach manager with a wealth of experience in creating content and managing social media channels for a number of household names.
I've worked on social media and influencer outreach campaigns for Aldi UK, Pottermore, Channel 4, E4, giffgaff, Dell UK, Unilever, Deliveroo, Reckitt Benckiser, General Mills, Bel Group & Adobe amongst others. My work has been featured in The Drum and Campaign and I'm happy to send over links to projects I've worked on on request.
I've worked on social media and influencer outreach campaigns for Aldi UK, Pottermore, Channel 4, E4, giffgaff, Dell UK, Unilever, Deliveroo, Reckitt Benckiser, General Mills, Bel Group & Adobe amongst others. My work has been featured in The Drum and Campaign and I'm happy to send over links to projects I've worked on on request.
Markets
United States
(Remote
only)
United Kingdom
Rest of Euro area
(Remote
only)
Industries
Language
English
Fluently
Available
My experience
2016 - ?
freelance
Social media and influencer outreach consultant
Aldi UK supermarket.
I have worked as a freelance social media and influencer consultant for a number of different clients, including:
• Out of hours community management (Facebook, Twitter, Instagram) and content creation for Aldi UK supermarket
• Community management for giffgaff supporting their sponsorship of ITV's 'The Voice.'
• Community management for Channel 4 & E4, creating content for programmes including Gogglebox, First Dates, The Crystal Maze, Crufts, Celebrities Go Dating and 5* Hotel.
• Community management for Pottermore. (the global digital publisher for Harry Potter, focusing on EMEA region)
• Community management for Zone Digital, working on the Comfort, Persil, Vaseline (Unilever) and Pure accounts
• Community management for Bel Group, working on the Babybel, Laughing Cow, Boursin and Leerdammer accounts.
• Out of hours community management for Dell UK computers during Black Friday and Cyber Monday.
• Creating an EMEA playbook for Adobe Creative Cloud's participating at the OFFF Festival in Barcelona
• Influencer outreach strategy for Defra (Department for Environment, Food & Rural Affairs) involving identifying, contacting and supporting US influencers for a trip around the UK to promote British food.
• Influencer campaign for Holland and Barrett including content strategy, commissioning three wellness, natural beauty and family influencers and collaborating with them to create 150 pieces of unique social media content.
• Out of hours community management (Facebook, Twitter, Instagram) and content creation for Aldi UK supermarket
• Community management for giffgaff supporting their sponsorship of ITV's 'The Voice.'
• Community management for Channel 4 & E4, creating content for programmes including Gogglebox, First Dates, The Crystal Maze, Crufts, Celebrities Go Dating and 5* Hotel.
• Community management for Pottermore. (the global digital publisher for Harry Potter, focusing on EMEA region)
• Community management for Zone Digital, working on the Comfort, Persil, Vaseline (Unilever) and Pure accounts
• Community management for Bel Group, working on the Babybel, Laughing Cow, Boursin and Leerdammer accounts.
• Out of hours community management for Dell UK computers during Black Friday and Cyber Monday.
• Creating an EMEA playbook for Adobe Creative Cloud's participating at the OFFF Festival in Barcelona
• Influencer outreach strategy for Defra (Department for Environment, Food & Rural Affairs) involving identifying, contacting and supporting US influencers for a trip around the UK to promote British food.
• Influencer campaign for Holland and Barrett including content strategy, commissioning three wellness, natural beauty and family influencers and collaborating with them to create 150 pieces of unique social media content.
Adobe, Dating, Social, Go, Campaign, Content strategy, Sponsorship, Community, Festival, Social Media, Twitter, Natural, Content, Management, Cloud, Facebook, Instagram, Content creation
2015 - 2016
job
Social Community Manager
BPP Group.
• Implementing social media (Facebook, Instagram, Twitter, YouTube) throughout the business.
• Working with different teams across the business, embedding social media into their marketing.
• Reviewing analytical data and using it to implement new social media processes.
• Training on social media management and communicating brand to marketing managers in Europe, Africa, the Middle East and China.
• Creating monthly reports and presenting these to key stakeholders.
• Collaborating with paid media team to amplify key messages.
• Maintaining relationships with key stakeholders:
â—¦ Admissions - cooperation to manage customer queries.
â—¦ Creative - developing content ideas and campaigns to drive social media engagement.
â—¦ Marketing - advising on optimal social media use.
• Working with different teams across the business, embedding social media into their marketing.
• Reviewing analytical data and using it to implement new social media processes.
• Training on social media management and communicating brand to marketing managers in Europe, Africa, the Middle East and China.
• Creating monthly reports and presenting these to key stakeholders.
• Collaborating with paid media team to amplify key messages.
• Maintaining relationships with key stakeholders:
â—¦ Admissions - cooperation to manage customer queries.
â—¦ Creative - developing content ideas and campaigns to drive social media engagement.
â—¦ Marketing - advising on optimal social media use.
Content, Manager, Processes, Social, China, Community, Presenting, It, Twitter, Social Media, Youtube, Management, Facebook, Training, Instagram, Social media management, Marketing
2013 - 2015
job
Social Media Manager
TMW Unlimited.
• Devised community strategy for a number of major FMCG clients including: Unilever, Danone, General Mills and Reckitt Benckheiser.
• Content strategy, content creation, community reporting and day-to-day management across many platforms including Facebook, Twitter, YouTube, Instagram, Vine and Pinterest.
• Identified key influencers and developed blogger outreach activities.
• Worked alongside other global (Europe, US, Oceania) markets to develop social content.
• Used social listening tools (Brandwatch, Trackr, Tweetreach).
• Formulated KPIs with data mining and planning teams.
• Line-managed two Community Managers and mentored three others.
• Transformed Knorr's UK Facebook community into Unilever's top performer in the European food sector.
• Contributed to successful Flora campaign content strategy, including influencer outreach, SEO analysis and recipe development.
• Helped to develop, pitch and roll out Stork's 'Great British Bake Off' Twitter campaign, developing content strategy alongside a baking influencer. Stork's Twitter account (@bakewithstork) also live tweeted each episode of GBBO. Campaign was featured in The Drum and is being rolled out globally by Stork.
• Content strategy, content creation, community reporting and day-to-day management across many platforms including Facebook, Twitter, YouTube, Instagram, Vine and Pinterest.
• Identified key influencers and developed blogger outreach activities.
• Worked alongside other global (Europe, US, Oceania) markets to develop social content.
• Used social listening tools (Brandwatch, Trackr, Tweetreach).
• Formulated KPIs with data mining and planning teams.
• Line-managed two Community Managers and mentored three others.
• Transformed Knorr's UK Facebook community into Unilever's top performer in the European food sector.
• Contributed to successful Flora campaign content strategy, including influencer outreach, SEO analysis and recipe development.
• Helped to develop, pitch and roll out Stork's 'Great British Bake Off' Twitter campaign, developing content strategy alongside a baking influencer. Stork's Twitter account (@bakewithstork) also live tweeted each episode of GBBO. Campaign was featured in The Drum and is being rolled out globally by Stork.
Twitter, Manager, Social, Performer, Campaign, Content strategy, Development, Community, Pinterest, FMCG, Social Media, Content, Youtube, Blogger, Management, Facebook, Instagram, Data mining, Content creation, Seo
2010 - 2013
job
Web & Social Media Manager
Liverpool Institute for Performing Arts.
• Content strategy and creation, day-to-day running and reporting of UK & US LIPA websites.
• Developed and implemented complete international digital marketing, social media and SEO strategies for entire organisation.
• Assisted in delivering local, national and international media campaigns.
• Lead a marketing team at undergraduate recruitment events in multiple US locations.
• Managed web hosting and development budget.
• Promoted site content and LIPA activities via social media.
Freelance
• Developed and implemented complete international digital marketing, social media and SEO strategies for entire organisation.
• Assisted in delivering local, national and international media campaigns.
• Lead a marketing team at undergraduate recruitment events in multiple US locations.
• Managed web hosting and development budget.
• Promoted site content and LIPA activities via social media.
Freelance
Digital Marketing, Social Media, Marketing, Seo, Budget, Websites, Content, Recruitment, Hosting, Development, Content strategy, International, Organization, Web, Social, Manager
2009 - 2010
freelance
Journalist and Copywriter
BBC Manchester, Lovefood.com.
• Blog posts, features and other online content for clients including: Manchester Evening News, The Independent, The Guardian, The Big Issue, Channel M, BBC Manchester, Lovefood.com, Metro, Glamour, AOL Music, Virgin, Orange, Vodafone and Youthnet.org
• Worked on social media campaigns for Virgin Media and Orange.co.uk
• Regular commercial copywriting for public and private sector clients including: John Lewis, NHS North West and ASDA.
• Worked on social media campaigns for Virgin Media and Orange.co.uk
• Regular commercial copywriting for public and private sector clients including: John Lewis, NHS North West and ASDA.
Social Media, Copywriting, Copywriter, Journalist, Content, Blog, Music, Online, Social
2008 - 2009
job
Digital Content Editor
Ten Alps Communications.
• Produced copy and developed feature ideas for a B2B web portal.
• Promoted brand to high-profile figures at media events and industry functions.
• Commissioned content, liaising with major media organisations (ITN/Reuters/Press Association) and other contributors.
• Promoted site content using social media and SEO.
• Managed budgets.
• Promoted brand to high-profile figures at media events and industry functions.
• Commissioned content, liaising with major media organisations (ITN/Reuters/Press Association) and other contributors.
• Promoted site content using social media and SEO.
• Managed budgets.
Social Media, Seo, B2B, Content, Web, Feature, Social, Portal
My education
2001
-
2004
University College London
Bachelors, History
Bachelors, History
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