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jobs
Creative and compelling copy for UX, editorial, marketing, and brand
Georgia Doyle
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I craft user-centric copy for seamless experiences. Words that convert, educate, engage, and retain.
For the past 6 years, I've was in-house at London startups, Pact Coffee, and flexible work marketplace, Catapult, where I oversaw all communications and set and owned the brand tone of voice.
Most recently I've worked as a UX writing contractor at Spotify.
For the past 6 years, I've was in-house at London startups, Pact Coffee, and flexible work marketplace, Catapult, where I oversaw all communications and set and owned the brand tone of voice.
Most recently I've worked as a UX writing contractor at Spotify.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - 2020
job
UX Writer and Communications Manager
Catapult.
● Crafting UX copy (website, app, push and in-app notifications), blog content, press releases, case studies, and customer communications (B2C and B2B).
● Defining Catapult's tone of voice and guidelines for usage. As the guardian, I was responsible for educating other
functions on best practices.
● Collaborating with the product and design teams to test and create user journeys that guide applicants seamlessly
into their first shift and beyond.
● Leading the transcreation of website copy from English to German; recruiting German copywriters, managing
feedback loops, and localising copy pre-translation.
● Managing Catapult's freelance base; delivering clear project briefs, negotiating rates, and project budgets, providing
actionable feedback to ensure high-quality output.
● Defining Catapult's tone of voice and guidelines for usage. As the guardian, I was responsible for educating other
functions on best practices.
● Collaborating with the product and design teams to test and create user journeys that guide applicants seamlessly
into their first shift and beyond.
● Leading the transcreation of website copy from English to German; recruiting German copywriters, managing
feedback loops, and localising copy pre-translation.
● Managing Catapult's freelance base; delivering clear project briefs, negotiating rates, and project budgets, providing
actionable feedback to ensure high-quality output.
Design, B2B, UX, B2C, Website copy, Test, Website, Content, Blog, Transcreation, App, Guide, Manager
2013 - 2016
job
UX Writer and Marketing Communications
Pact Coffee.
● Building a brand people love and engage with; creating email and in-pack communications that celebrate the product and its origins.
● Leading the curation of the Pact Brand Book, developing and championing the brand tone of voice guidelines;
educating the wider team on brand values, vision, and correct usage.
● Using digital marketing, customer feedback, and user research insights to optimise landing pages, website content,
funnel and account page microcopy.
● Responsible for all customer communications including newsletters, onboarding comms, customer service
communications auditing, blog, flyers, partner content, OOH, and packaging copy.
[email protected] | 0754 1943 528
● Leading the curation of the Pact Brand Book, developing and championing the brand tone of voice guidelines;
educating the wider team on brand values, vision, and correct usage.
● Using digital marketing, customer feedback, and user research insights to optimise landing pages, website content,
funnel and account page microcopy.
● Responsible for all customer communications including newsletters, onboarding comms, customer service
communications auditing, blog, flyers, partner content, OOH, and packaging copy.
[email protected] | 0754 1943 528
Digital Marketing, Marketing, User research, UX, Research, Packaging, Onboarding, Customer service, Service, Website, Content, Blog, Landing pages
2011 - 2013
job
Editor
United Media Group.
Coordinating the entire editorial process for Swimming Pool + Outdoor Design; planning, writing and editing feature
articles, managing contributing editors, design, and sales teams.
● Sub-editing for the entire portfolio of titles, including home design, bridal and winery magazines; providing writing
and proofreading support to the editorial team.
● Assisting and coordinating bridal fashion photoshoots.
articles, managing contributing editors, design, and sales teams.
● Sub-editing for the entire portfolio of titles, including home design, bridal and winery magazines; providing writing
and proofreading support to the editorial team.
● Assisting and coordinating bridal fashion photoshoots.
Design, Writing, Fashion, Proofreading, Sales, Support, Feature
My education
2008
-
2010
Swinburne University of Technology
Bachelors, Media & Communications
Bachelors, Media & Communications
?
-
2009
College at Brockport
N/a, Journalism and English
N/a, Journalism and English
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