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Data Scientist with Decade of Diverse Data Experiences
Richard George Brookman
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
7 years of diverse data experiences within marketing, professional sports and
start-ups that have created a deep skill set centered on an advanced understanding of multiple key data tools, programming languages, machine learning applications and statistical analysis methods.
These technical skills are amplified by an emotionally engaged leadership style and expertise in team culture and the growth mindset enabling me to fit seamlessly into any team.
start-ups that have created a deep skill set centered on an advanced understanding of multiple key data tools, programming languages, machine learning applications and statistical analysis methods.
These technical skills are amplified by an emotionally engaged leadership style and expertise in team culture and the growth mindset enabling me to fit seamlessly into any team.
Markets
United States
United Kingdom
France
Germany
Lithuania
(Remote
only)
Denmark
Norway
Sweden
Finland
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2020
job
SENIOR DATA ANALYST
HEYHUMAN.
ACHIEVEMENTS & OTHER NOTABLES
• Awards: Business Transformation Agency of the Year, 2018 (The Drum)
• Completed IBM Data Science Professional Certificate & Capstone Project
• Directly Responsible for over £3M GI per annum
• Revolutionised business values
EXAMPLES OF SKILLS & TOOLS IN PRACTICE
• Power BI - Drawing on my advanced skills and extensive experience, I introduced the tool to HeyHuman and am solely responsible for its implementation across 4 clients.
Recent Examples:
JTI: 2.5x data & reporting retainer increase & unlocked £100k in incremental revenue in Q3 2019 by introducing Power BI and creating views of the data that best fit the clients weekly operational needs. Having sold the tool in, I have since set up 5 dashboards that are tracking sales, collating feedback, visualising activity and introducing new measures of success to a nationwide activity within over 1000 stores nationwide.
Natures Menu: ROAS has increased by 74% since using Power BI to provide daily insights into paid social campaign efficacy. From having limited visibility in the very manual format provided by Facebook, now the social team and myself are empowered with dashboards displaying optimum demographics, placements, scheduling times, audiences and bid caps so we can extract maximum value from every £ spent on social; key for a business transitioning to ecommerce and wanting to nurture their own B2C distribution channel.
Internal Efficiencies & Incremental Revenue: Reporting time halved, key client satisfaction up to 9.1/10 after success on JTI prompted its integration within the agency proposition as a plug-in to any current/new business project.
• SQL - Used daily for all database management tasks from regular data hygiene processes, to stored procedures and bespoke automation scripts used within BI reporting
Recent Examples:
JTI: Audience selections & query optimisation to increase sales per operation of all incremental activity by 47%
Sony Mobile: SQL employed to produce social effectiveness model that was optimised for clients distinct objectives and their broader social education.
• Excel - Used for all data tasks from automated data transformation to statistical analysis.
Recent examples:
Lockwood Gaming: Audience segmentation for the makers of Avakin Life (a second life game with over 70M players worldwide) wherein I transformed and pivoted a survey taken by over 150,000 players in 3 key territories to understand player motivations and the behaviours most closely linked to increasing rates of initial spend and then total spend per user.
• Facebook Ads Manager - Used every week to manage the agencies £25K per month social media budget.
Recent Examples:
Revolutionised Social Reporting: I have transformed our use of ads manager by instituting an automated content upload format that guarantees no content insight is lost, testing is a default rather than a rarity and everyone has awareness of the factors that underpin each campaign. This has supported the YoY growth of our social media budget by 25%.
• Social Listening - I have used several different tools and honed advanced boolean skills.
Recent Examples:
Vital in Recent Smirnoff Pitch Win: Before my ownership of social listening tools at HeyHuman, searches were crude and top line, and several times this compromised pitches as the insights didn't match the quality of the rest of the proposal. However, with my boolean search skills and analysis, we were able to introduce precision searches, separate the signals from the noise, get to the heart of audiences and unpack behavioural trends. This was critical to our latest pitch win on Smirnoff where I was able to get to Vodka consumption patterns at bar in Brazil, South Africa, United States & the U.K.
• Awards: Business Transformation Agency of the Year, 2018 (The Drum)
• Completed IBM Data Science Professional Certificate & Capstone Project
• Directly Responsible for over £3M GI per annum
• Revolutionised business values
EXAMPLES OF SKILLS & TOOLS IN PRACTICE
• Power BI - Drawing on my advanced skills and extensive experience, I introduced the tool to HeyHuman and am solely responsible for its implementation across 4 clients.
Recent Examples:
JTI: 2.5x data & reporting retainer increase & unlocked £100k in incremental revenue in Q3 2019 by introducing Power BI and creating views of the data that best fit the clients weekly operational needs. Having sold the tool in, I have since set up 5 dashboards that are tracking sales, collating feedback, visualising activity and introducing new measures of success to a nationwide activity within over 1000 stores nationwide.
Natures Menu: ROAS has increased by 74% since using Power BI to provide daily insights into paid social campaign efficacy. From having limited visibility in the very manual format provided by Facebook, now the social team and myself are empowered with dashboards displaying optimum demographics, placements, scheduling times, audiences and bid caps so we can extract maximum value from every £ spent on social; key for a business transitioning to ecommerce and wanting to nurture their own B2C distribution channel.
Internal Efficiencies & Incremental Revenue: Reporting time halved, key client satisfaction up to 9.1/10 after success on JTI prompted its integration within the agency proposition as a plug-in to any current/new business project.
• SQL - Used daily for all database management tasks from regular data hygiene processes, to stored procedures and bespoke automation scripts used within BI reporting
Recent Examples:
JTI: Audience selections & query optimisation to increase sales per operation of all incremental activity by 47%
Sony Mobile: SQL employed to produce social effectiveness model that was optimised for clients distinct objectives and their broader social education.
• Excel - Used for all data tasks from automated data transformation to statistical analysis.
Recent examples:
Lockwood Gaming: Audience segmentation for the makers of Avakin Life (a second life game with over 70M players worldwide) wherein I transformed and pivoted a survey taken by over 150,000 players in 3 key territories to understand player motivations and the behaviours most closely linked to increasing rates of initial spend and then total spend per user.
• Facebook Ads Manager - Used every week to manage the agencies £25K per month social media budget.
Recent Examples:
Revolutionised Social Reporting: I have transformed our use of ads manager by instituting an automated content upload format that guarantees no content insight is lost, testing is a default rather than a rarity and everyone has awareness of the factors that underpin each campaign. This has supported the YoY growth of our social media budget by 25%.
• Social Listening - I have used several different tools and honed advanced boolean skills.
Recent Examples:
Vital in Recent Smirnoff Pitch Win: Before my ownership of social listening tools at HeyHuman, searches were crude and top line, and several times this compromised pitches as the insights didn't match the quality of the rest of the proposal. However, with my boolean search skills and analysis, we were able to introduce precision searches, separate the signals from the noise, get to the heart of audiences and unpack behavioural trends. This was critical to our latest pitch win on Smirnoff where I was able to get to Vodka consumption patterns at bar in Brazil, South Africa, United States & the U.K.
Data Science, Database administration, SQL Server, Excel, Power BI, Tableau, Social Media Marketing, Social listening, DATA ANALYSIS AND VISUALIZATION, Python, Machine learning
2016 - 2018
job
FOUNDER & CEO
TEAMLYTICS.
• Bootstrapped start-up • Nottingham Panthers became first client in August 2016
• Produced statistical models on player evaluation, possession efficiency which were delivered via browser based data capture and training dashboard platform.
EXAMPLES OF SKILLS & TOOLS IN PRACTICE
• SQL - We employed a standard relational database model to store the data collected by our tools. I then connected this to excel to produce easily accessible reporting through which I could communicate performance insights to the team, training iterations to the coaching staff and analytics updates to the board.
• Produced statistical models on player evaluation, possession efficiency which were delivered via browser based data capture and training dashboard platform.
EXAMPLES OF SKILLS & TOOLS IN PRACTICE
• SQL - We employed a standard relational database model to store the data collected by our tools. I then connected this to excel to produce easily accessible reporting through which I could communicate performance insights to the team, training iterations to the coaching staff and analytics updates to the board.
Sql, Excel, Coaching, Database, Data Analysis, Data Science, Data Visualisation
2016 - 2017
job
PERFORMANCE DEVELOPMENT COACH
NOTTINGHAM PANTHERS.
• Played key role in optimising all strategic choices as part of coaching team
• Ran 1-on-1 player development sessions using data and Teamlytics dashboard
• Delivered live insight during games using Teamlytics desktop app
• During tenure, Nottingham became the first UK team to win a domestic European Championship, winning the Continental Cup in 2017
EXAMPLES OF SKILLS & TOOLS IN PRACTICE
• Teamlytics Data Input Screen - Nurtured ability to concentrate across data capture windows of in excess of 10 hours, following our established procedure to ensure 100% data accuracy.
• Teamlytics Player & Coach Dashboards - I ran group & 1-on-1 sessions using our player & coach dashboards and was celebrated for being able to boil down complex data points into immediately actionable coaching points.
• Excel - Created an 8-tab development sheet wherein each player could see their scores at all key metrics (which were displayed using pivot tables made from SELECT statements from SQL, and many different graph types including box and whisker plots) and do so using the Teamlytics process that helped improve each players self-evaluation.
• Ran 1-on-1 player development sessions using data and Teamlytics dashboard
• Delivered live insight during games using Teamlytics desktop app
• During tenure, Nottingham became the first UK team to win a domestic European Championship, winning the Continental Cup in 2017
EXAMPLES OF SKILLS & TOOLS IN PRACTICE
• Teamlytics Data Input Screen - Nurtured ability to concentrate across data capture windows of in excess of 10 hours, following our established procedure to ensure 100% data accuracy.
• Teamlytics Player & Coach Dashboards - I ran group & 1-on-1 sessions using our player & coach dashboards and was celebrated for being able to boil down complex data points into immediately actionable coaching points.
• Excel - Created an 8-tab development sheet wherein each player could see their scores at all key metrics (which were displayed using pivot tables made from SELECT statements from SQL, and many different graph types including box and whisker plots) and do so using the Teamlytics process that helped improve each players self-evaluation.
Sql, Excel, Coaching
2014 - 2015
job
DATA PLANNER
MRM-METEORITE.
• E-mail reporting & customer journey analysis - Vauxhall, P&O Ferries, Homebase
• Presented data privacy expertise to head of Vauxhall UK
• Excellent tutelage in data planning from team leaders: Andy Rowe - Head of marketing science @ rapp + Tom Hunter - Head of Audience Planning @ the Guardian
• Presented data privacy expertise to head of Vauxhall UK
• Excellent tutelage in data planning from team leaders: Andy Rowe - Head of marketing science @ rapp + Tom Hunter - Head of Audience Planning @ the Guardian
Email marketing, CRM, Digital Marketing, Data Analysis
My education
2010
-
2013
UNIVERSITY OF EAST ANGLIA
BA Hons - 1st, MODERN HISTORY
BA Hons - 1st, MODERN HISTORY
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