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Freelance Journalist, Editor & Copywriter
Elsie Boat
,
Croydon, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a trained Journalist & experienced Copywriter.
I'm creative at heart and resourceful when it comes to producing content for both print and digital platforms
I'm creative at heart and resourceful when it comes to producing content for both print and digital platforms
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Available
My experience
2019 - ?
freelance
Freelance Content Manager
Positive Ltd.
Key Responsibilities
• Create online content for clients including ESB, Shred It, Investec, among others
• Work with Search Team to create and manage content calendar.
• Write newsletters and emails, as well as corresponding landing pages to drive traffic
• Write brand specific blogs and ever green content
• Create SEO content for client websites
• Create social media copy including infographics
• Work with Search Team on A/B Testing for headlines and social copy
• Create online content for clients including ESB, Shred It, Investec, among others
• Work with Search Team to create and manage content calendar.
• Write newsletters and emails, as well as corresponding landing pages to drive traffic
• Write brand specific blogs and ever green content
• Create SEO content for client websites
• Create social media copy including infographics
• Work with Search Team on A/B Testing for headlines and social copy
Social Media, Seo, Websites, Content, Blogs, Landing pages, It, Testing, Search, Online, Social, Manager
2019 - 2019
freelance
Freelance Senior Brand Copywriter, Ola Cabs
unknown.
Key Responsibilities
• Produce all written content for OLA UK printed and digital literature, ensuring all content is in line with the brand guidelines and OLA UK tone of voice
• Write content or VO's for advertising campaigns created in-house
• Convey the brand's personality through the written word, engaging and motivating riders and drivers on brand awareness
• Liaise with marketing team and Market Place in India to ensure all relevant offers and T&Cs are correct and up to date
• Tailor content and the style of writing to a selected audience to achieve the proposed outcome (to sell, inform, etc.)
• Identify and create key messages for different audiences
• Write complicated and technical information in easy to understand prose for audiences
• Research the market to instigate creative discussions, briefings & brainstorms with the marketing team
• Identify fresh and interesting angles for each audience
• Work on multiple projects simultaneously to tight deadlines, working closely with traffic manager
• Work with Search Team to write SEO copy for the brand website
• Produce all written content for OLA UK printed and digital literature, ensuring all content is in line with the brand guidelines and OLA UK tone of voice
• Write content or VO's for advertising campaigns created in-house
• Convey the brand's personality through the written word, engaging and motivating riders and drivers on brand awareness
• Liaise with marketing team and Market Place in India to ensure all relevant offers and T&Cs are correct and up to date
• Tailor content and the style of writing to a selected audience to achieve the proposed outcome (to sell, inform, etc.)
• Identify and create key messages for different audiences
• Write complicated and technical information in easy to understand prose for audiences
• Research the market to instigate creative discussions, briefings & brainstorms with the marketing team
• Identify fresh and interesting angles for each audience
• Work on multiple projects simultaneously to tight deadlines, working closely with traffic manager
• Work with Search Team to write SEO copy for the brand website
Marketing, Seo, Advertising, Writing, Research, Copywriter, Word, Website, Content, Search, Manager, UP
2018 - 2019
job
Senior Copywriter
Group SJR.
Key Responsibilities
• Research and come up with editorial suggestions to pitch to clients
• Work with account managers on concepts and strategy for pitching
• Write long and short copy based on client's brief
• Work with designers and production team to complete briefs
• Come up with social and multimedia strategy and concepts, as well as copy
• Produce synopsis and listicles for content ideas
• Interview thought leaders and senior stakeholders to produce case studies and think pieces for various channels.
• Research and come up with editorial suggestions to pitch to clients
• Work with account managers on concepts and strategy for pitching
• Write long and short copy based on client's brief
• Work with designers and production team to complete briefs
• Come up with social and multimedia strategy and concepts, as well as copy
• Produce synopsis and listicles for content ideas
• Interview thought leaders and senior stakeholders to produce case studies and think pieces for various channels.
Research, Copywriter, Interview, Content, Pitching, Production, Social, UP
2017 - 2018
freelance
Freelance Copywriter
Experian & MoneySavingExpert.Com.
Key Responsibilities
• Write web editorial, video scripts, landing page content, product positioning and key messages, social campaigns, blogs and articles.
• Write customer-centric comms to promote product features and benefits. Write newsletters, welcome and re-engagement programs, upsell and cross-sell comms, and partner offers.
• Write product briefs, product descriptions, features and benefits, functional pages (data capture forms, FAQs, explainer copy, error messages, etc.), and write for multi device and mobile apps.)
• Write SEO friendly web copy to support and enhance SEO results, page ranking, quick answers ranking, ranking for new keywords, etc. Support the ongoing SEO optimisation of content by working closely with the in-house SEO team and specialist SEO agency.
• Write in plain English a number of recurring legal and compliance copy such as legal disclaimers, T&Cs, and data capture opt in text.
NOW TV
• Write web editorial, video scripts, landing page content, product positioning and key messages, social campaigns, blogs and articles.
• Write customer-centric comms to promote product features and benefits. Write newsletters, welcome and re-engagement programs, upsell and cross-sell comms, and partner offers.
• Write product briefs, product descriptions, features and benefits, functional pages (data capture forms, FAQs, explainer copy, error messages, etc.), and write for multi device and mobile apps.)
• Write SEO friendly web copy to support and enhance SEO results, page ranking, quick answers ranking, ranking for new keywords, etc. Support the ongoing SEO optimisation of content by working closely with the in-house SEO team and specialist SEO agency.
• Write in plain English a number of recurring legal and compliance copy such as legal disclaimers, T&Cs, and data capture opt in text.
NOW TV
Seo, Video, Copywriter, Optimization, Content, Compliance, Blogs, TV, Support, Apps, Web, Social
2015 - 2017
job
Copywriter, NOW TV
unknown.
Key Responsibilities
• Tone of voice guardian
• In charge of the NOW TV Style Guide
• Work with agencies (Mediacom & WCRS) on Ad campaigns
• In charge of Out Of Home guidelines and copy
• Educate various teams, including Engine, T19, Mediacom and Sky Works on the NOW TV style guide and TOV
• Provide weekly copy to Acquisition, Winback and Retention teams for customer communications (Emails, Newsletters, Push notifications, App updates etc.)
• Provide copy for partnerships with McDonald's, LG, Samsung, Hearst Magazines, to mention a few
• Work with digital, community team on social content
• Produce SEO copy for main brand website and ecommerce website
• Produce product copy for ecommerce site
• Produce copy for Ops team including transcomms and customer journeys
• Write legal disclaimers, T&Cs, and data capture opt in text in plain, easy to understand English and in the NOW TV TOV
• Collaborate with Insights Team to do A/B testing of headlines, digital banners copy, website content and push notifications.
Jake Riley Ltd.
• Tone of voice guardian
• In charge of the NOW TV Style Guide
• Work with agencies (Mediacom & WCRS) on Ad campaigns
• In charge of Out Of Home guidelines and copy
• Educate various teams, including Engine, T19, Mediacom and Sky Works on the NOW TV style guide and TOV
• Provide weekly copy to Acquisition, Winback and Retention teams for customer communications (Emails, Newsletters, Push notifications, App updates etc.)
• Provide copy for partnerships with McDonald's, LG, Samsung, Hearst Magazines, to mention a few
• Work with digital, community team on social content
• Produce SEO copy for main brand website and ecommerce website
• Produce product copy for ecommerce site
• Produce copy for Ops team including transcomms and customer journeys
• Write legal disclaimers, T&Cs, and data capture opt in text in plain, easy to understand English and in the NOW TV TOV
• Collaborate with Insights Team to do A/B testing of headlines, digital banners copy, website content and push notifications.
Jake Riley Ltd.
Seo, Ecommerce, Copywriter, Website, Content, TV, Community, Retention, Testing, App, Guide, Social
2014 - 2015
job
Head of Editorial
Jake Riley Ltd.
Key Responsibilities
• Research and write news content for two digital publications
• Write SEO copy for clients' websites
• Edit four print publications
• Provide copy for PR and Marketing teams
• Write proposals and bids for business development team
• Set up and manage social media accounts for the Jake Riley as well as our clients
• Research and edit images for use on social media
• Use CMS (Joomla & Wordpress) to upload content onto both Jake Riley and our clients' websites
• Conduct and transcribe interviews
• Act as copy editor for all contract B2B publishing briefs. (Finance & Investment industries)
• Write, compile and layout newsletters, leaflets etc. using Indesign
• Research and write news content for two digital publications
• Write SEO copy for clients' websites
• Edit four print publications
• Provide copy for PR and Marketing teams
• Write proposals and bids for business development team
• Set up and manage social media accounts for the Jake Riley as well as our clients
• Research and edit images for use on social media
• Use CMS (Joomla & Wordpress) to upload content onto both Jake Riley and our clients' websites
• Conduct and transcribe interviews
• Act as copy editor for all contract B2B publishing briefs. (Finance & Investment industries)
• Write, compile and layout newsletters, leaflets etc. using Indesign
Research, UP, Social, Development, Content, Joomla, Finance, Pr, Print, Websites, Social Media, CMS, Indesign, B2B, Layout, Seo, Business development, Wordpress, Marketing
2010 - 2014
freelance
COPYWRITER
unknown.
Clients include Snappy Snaps, The Business Centre: GSK Ltd, Blue Hawk Ventures Ltd, Smart Homes Ltd, Sandell Sanctuary Ltd, and Digital Commerce @ Sign & Graphic Imaging (SGI) Middle East.
Key Responsibilities:
• Write short focused, concise and engaging material for different markets.
• Involved in writing for campaigns and banners.
• Working with a talented mix of designers and account managers. Conducting in-depth telephone conversations with clients.
Key Responsibilities:
• Write short focused, concise and engaging material for different markets.
• Involved in writing for campaigns and banners.
• Working with a talented mix of designers and account managers. Conducting in-depth telephone conversations with clients.
Writing, Copywriter
2011 - 2013
job
JUNIOR COPYWRITER
AD CREATIVE LTD.
Clients include Coca Cola and McDonald's, British Independent Film Awards, Premier League Community Programme, Nordic Capital, Air Charter Services Ltd etc.
Key Responsibilities:
• Work with in house teams and account executives to deliver clear, consistent and engaging copy for both B2B and B2C clients
• Work in a range of different writing styles across print, online and mobile
• Research clients, their market and their competitors to assist development team with proposals and bids.
Key Responsibilities:
• Work with in house teams and account executives to deliver clear, consistent and engaging copy for both B2B and B2C clients
• Work in a range of different writing styles across print, online and mobile
• Research clients, their market and their competitors to assist development team with proposals and bids.
Writing, B2B, Research, B2C, Copywriter, Print, Movie, Community, Development, Online
My education
2009
-
2010
University of East London
Masters, Journalism
Masters, Journalism
2003
-
2006
University of the West of England
Bachelors, Politics
Bachelors, Politics
2001
-
2003
Croydon AND Lambeth College
Secondary, Politics
Secondary, Politics
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