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jobs
Award-winning Digital Marketer
Hiten Vara
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
My name is Hiten Vara and I'm an award-winning Digital Marketer with a passion for Paid Social Marketing. I have worked with some of the largest companies in the world to clients with limited budgets. I will help your business grow whether you are trying to drive footfall to your store, increase awareness of your products or maximise your ROI.
Paid social media can transform businesses of all sizes whether you are just starting out to multinational large campaigns aimed to drive real results. I have helped businesses sell tickets to concerts, drive awareness of new product launches, reach and convert new & old customers.
Once I have understood your goals, I will create a strategy that will help to meet your KPIs and targets. I will then work with you to define your audience targeting and get to work on creating ads that drive results. Your performance will be constantly reviewed and optimised in order to make the most of your budget.
Paid social media can transform businesses of all sizes whether you are just starting out to multinational large campaigns aimed to drive real results. I have helped businesses sell tickets to concerts, drive awareness of new product launches, reach and convert new & old customers.
Once I have understood your goals, I will create a strategy that will help to meet your KPIs and targets. I will then work with you to define your audience targeting and get to work on creating ads that drive results. Your performance will be constantly reviewed and optimised in order to make the most of your budget.
Markets
United Kingdom
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Language
English
Fluently
Available
My experience
2019 - ?
job
Digital Marketer
Immediate Media.
● Management & execution of 35 magazine paid social campaigns across Facebook, Instagram, Twitter, Pinterest & Snapchat
● Social - Increased January Sale subscriptions by 52% and 8% decrease in CPA
● Social - 81% Increase in YoY orders from 2018 to 2019
● Improved CVR on Paid Social landing pages by 44% & Paid Search by 22%
● PPC - 59% increase in revenue YoY
● Launching above the line activity media buying TV (Sky Adsmart)
● Management of PPC agency (Display, Search & Youtube)
Award Winner: Commercial Rising Star (Campaign Publishing Awards, 2020)
Nomination: Revenue Initiative Of The Year (Newspaper & Magazine Awards, 2020)
● Social - Increased January Sale subscriptions by 52% and 8% decrease in CPA
● Social - 81% Increase in YoY orders from 2018 to 2019
● Improved CVR on Paid Social landing pages by 44% & Paid Search by 22%
● PPC - 59% increase in revenue YoY
● Launching above the line activity media buying TV (Sky Adsmart)
● Management of PPC agency (Display, Search & Youtube)
Award Winner: Commercial Rising Star (Campaign Publishing Awards, 2020)
Nomination: Revenue Initiative Of The Year (Newspaper & Magazine Awards, 2020)
TV, CVR, Social, Search, Campaign, Pinterest, Snapchat, Twitter, Landing pages, Digital Marketing, Media buying, Youtube, Management, Facebook, PPC, Instagram, Marketing
2019 - 2020
freelance
Digital Consultant
The LIVE Event.
● Run paid marketing to sell tickets for concerts
● Advise on wider digital marketing areas of growth i.e lead generation, customer journeys & landing pages.
● Advise on wider digital marketing areas of growth i.e lead generation, customer journeys & landing pages.
Digital Marketing, Marketing, Landing pages, Growth
2018 - 2019
job
International Paid Social Planner
Mediacom.
● Planning & Buying paid social media on Facebook, Twitter & LinkedIn. Budgets upwards of 7 figures a month
● Management of a Paid Social Exec - ensuring clients briefs are met to a high standard.
● Social campaign setup, creative management, quality checks, time management, launch, optimisation and reporting
● Reporting and analysis of campaign performance using Excel and PowerPoint, deriving conclusions and trends from large data sets
● Interpret media data and provide recommendations for on-going improvements
● Define audience targeting and plan campaign budgets across 24+ international markets making recommendations for territory weighting based on consumer insight & previous campaign learnings
● Clients - Sony, GSK, Allianz, This Work's, Tempur
● Management of a Paid Social Exec - ensuring clients briefs are met to a high standard.
● Social campaign setup, creative management, quality checks, time management, launch, optimisation and reporting
● Reporting and analysis of campaign performance using Excel and PowerPoint, deriving conclusions and trends from large data sets
● Interpret media data and provide recommendations for on-going improvements
● Define audience targeting and plan campaign budgets across 24+ international markets making recommendations for territory weighting based on consumer insight & previous campaign learnings
● Clients - Sony, GSK, Allianz, This Work's, Tempur
Social Media, Excel, Powerpoint, Facebook, Linkedin, Optimization, Management, Twitter, International, Campaign, Social
2016 - 2018
job
Direct Marketing Executive - The Week / MoneyWeek / The Week Junior
Dennis Publishing.
● Creation of various Christmas, Bank Holiday, Black Friday, US Presidency campaigns across digital and print channels
● Liaising with designers and printers on production of marketing materials
● Managing a 6 figure budget while being instrumental in planning, launching & testing social media strategies for The Week magazine across Facebook, Linkedin, Reddit & Twitter
● Creating print adverts across page adverts, carriers, inserts & direct mail
● Digital - Creation of overlays, website copy, schedule newsletter plugs and social media
● Email marketing copywriting of email campaigns; A/B testing and welcome newsletter email journey automation
● Managing Lead Generation and Overseas channels to drive subscriptions
● Managing Shopify platform and selling premium wines and books through a variety of channels for The Week Society.
● Liaising with designers and printers on production of marketing materials
● Managing a 6 figure budget while being instrumental in planning, launching & testing social media strategies for The Week magazine across Facebook, Linkedin, Reddit & Twitter
● Creating print adverts across page adverts, carriers, inserts & direct mail
● Digital - Creation of overlays, website copy, schedule newsletter plugs and social media
● Email marketing copywriting of email campaigns; A/B testing and welcome newsletter email journey automation
● Managing Lead Generation and Overseas channels to drive subscriptions
● Managing Shopify platform and selling premium wines and books through a variety of channels for The Week Society.
Website copy, Social, Production, Testing, Printers, Twitter, Website, Linkedin, Direct marketing, Print, Social Media, Automation, Social media strategies, Facebook, Shopify, Budget, Email marketing, Copywriting, Marketing
My education
2012
-
2016
Coventry University
Bachelors, Business and Marketing
Bachelors, Business and Marketing
2010
-
2012
Chartered Institute of Marketing
Secondary, Media Studies, Business Studies and Religious Education
Secondary, Media Studies, Business Studies and Religious Education
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