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Freelancer PR Senior Account Director
Laura Cullinane
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am confident and well-established Senior Account Director, with over seven years of managing a mix of PR, social, integrated and experiential campaigns, boasting global campaign work for clients such as William Grant & Sons, eBay and Starwood. EU4 hub management for Almond Board of California and Hilton, as well as leading UK activations for a mix of large FMCG brands. I have healthcare experience working for Alcon UK and lead charity campaigns for The Royal British Legion, Comic Relief and Virgin Strive. I am very results driving with strong communication and relationship building at the core of my management style. I am a positive leader and I make sure I get the best out of whoever I work with, no matter their level.
Markets
United Kingdom
Industries
Language
German
Good
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2020
freelance
Freelance Account Director
TIN MAN COMMUNICATIONS.
● I managed the Hilton UK account and oversaw activity across the UAE, Turkey and German market
● I lead all planning for final planning for 2020, including a hard-working press office, elevated press office and extra budget campaigns
● Despite only being in the agency a month, I lead the team in pitching for the UK / UAE Waldorf Astoria campaign launch which we won
● I lead on the creation of strategic campaign plans for other Tin Man clients including Thorntons chocolate
Achievements
● Despite only being at the agency for three months, I was truly ingrained in the team and the clients. I was the 'go to' person for media knowledge and client management.
● I lead all planning for final planning for 2020, including a hard-working press office, elevated press office and extra budget campaigns
● Despite only being in the agency a month, I lead the team in pitching for the UK / UAE Waldorf Astoria campaign launch which we won
● I lead on the creation of strategic campaign plans for other Tin Man clients including Thorntons chocolate
Achievements
● Despite only being at the agency for three months, I was truly ingrained in the team and the clients. I was the 'go to' person for media knowledge and client management.
Budget, Management, Pitching, Office, Campaign, Go
2018 - 2019
job
Account Director
PORTER NOVELLI.
● I led all things Galaxy in PN, working across multiple campaigns at one time, working with the ATL team to create content that could live across all channels
● I also managed three other campaigns in the Mars family including the Mars 'SupportHer' campaign working with the English women's football team, Maltesers Comic Relief 2019 launch, Orbit Extra 'In My Personal Space' and Dolmio Veggie Goodness
● I was the hub lead and UK consumer lead for the Almond Board of California, managing the strategic planning, campaign creation, amplification of multiple projects including celebrity/ influencer partnerships, media and influencer events, content creation (for all markets) as well as running a hard working press office jumping on reactive moments where suitable
● I also lead the corporate reputation messaging, share the sustainability story to key media and bloggers via content creation and a EU4 press trip to the orchards in California
● I worked on the William Grants & Sons account creating global toolkits, launching NPDs, working with ambassadors and spokespeople to secure feature coverage and hosting an influencer/ celebrity press trip
Achievements
● Within one month of being in the agency, I was awarded the 'Think Higher' award for my work on the Almond Board of California account and I am also very proud to say I won 'New PNer of the Year' in the annual company awards.
● I also managed three other campaigns in the Mars family including the Mars 'SupportHer' campaign working with the English women's football team, Maltesers Comic Relief 2019 launch, Orbit Extra 'In My Personal Space' and Dolmio Veggie Goodness
● I was the hub lead and UK consumer lead for the Almond Board of California, managing the strategic planning, campaign creation, amplification of multiple projects including celebrity/ influencer partnerships, media and influencer events, content creation (for all markets) as well as running a hard working press office jumping on reactive moments where suitable
● I also lead the corporate reputation messaging, share the sustainability story to key media and bloggers via content creation and a EU4 press trip to the orchards in California
● I worked on the William Grants & Sons account creating global toolkits, launching NPDs, working with ambassadors and spokespeople to secure feature coverage and hosting an influencer/ celebrity press trip
Achievements
● Within one month of being in the agency, I was awarded the 'Think Higher' award for my work on the Almond Board of California account and I am also very proud to say I won 'New PNer of the Year' in the annual company awards.
Content creation, Strategic Planning, Sustainability, Content, Hosting, Office, Feature, Campaign, That you, LED
2017 - 2018
job
Senior Account Manager and Brand Experience Manager
HAYGARTH AGENCY.
● I created and lead the healthcare press office for Alcon and London Designer Outlet
● I successfully managed and oversaw the creation of the Schweppes Alchemy Bar and experiential classes during LCW 2017 turning around a 500K project in three weeks - this project has now been launched nationally
● I was the lead PR and Brand Experience Manager for the Ferrero Rocher Behind The Layers dining experience
● I managed the physical build and the launch of the Coca-Cola Christmas Sleepover experience
● I worked with the Sony team to amplify the launch of the new Sony Xperia XZ2 by creating an immersive experience which was toured around a selection of call centres in both the UK and Ireland
Achievements
● My experience with the Ferrero Rocher experiential campaign was testing but I stepped up to the plate managing both the Brand Experience and PR elements at the same time and still managed to secure video hits on UNILAD, Independent and Evening Standard resulting in very happy clients
● I successfully managed and oversaw the creation of the Schweppes Alchemy Bar and experiential classes during LCW 2017 turning around a 500K project in three weeks - this project has now been launched nationally
● I was the lead PR and Brand Experience Manager for the Ferrero Rocher Behind The Layers dining experience
● I managed the physical build and the launch of the Coca-Cola Christmas Sleepover experience
● I worked with the Sony team to amplify the launch of the new Sony Xperia XZ2 by creating an immersive experience which was toured around a selection of call centres in both the UK and Ireland
Achievements
● My experience with the Ferrero Rocher experiential campaign was testing but I stepped up to the plate managing both the Brand Experience and PR elements at the same time and still managed to secure video hits on UNILAD, Independent and Evening Standard resulting in very happy clients
Video, Account Manager, Pr, Testing, Office, Campaign, UP, Manager
2015 - 2017
job
Account Manager / Senior Account Manager
HUE & CRY PR.
● I managed the account for multiple luxury travel and lifestyle clients including Agua Bathhouse & Spa, Mondrian London, Sanderson, St. Martins Lane, Starwood APAC, Hillside Beach Club, Sheraton Grand London Park Lane, Puente Romano Beach Resort & Spa and innovative French start-up Le Collectionist
● I lead on a number of other key projects and activations including the official launch of French start-up Le Collectionist and multiple F&B and Wellness activations across the sbe restaurants, bars and spas
● I regularly hosted training sessions with the junior members of the team and wider agency
● I worked with the MDs and ADs to secure new business with creative and attractive presentations and confident and persuasive pitching - I like to put my own style on things!
Achievements
● I was awarded three bonuses for my exceptional work on my personal accounts and overall work ethic in the business
● I headed up the Sheraton Grand London Park Lane re-launch party which was awarded as one of the best new openings of 2016 - one very happy client!
● I lead on a number of other key projects and activations including the official launch of French start-up Le Collectionist and multiple F&B and Wellness activations across the sbe restaurants, bars and spas
● I regularly hosted training sessions with the junior members of the team and wider agency
● I worked with the MDs and ADs to secure new business with creative and attractive presentations and confident and persuasive pitching - I like to put my own style on things!
Achievements
● I was awarded three bonuses for my exceptional work on my personal accounts and overall work ethic in the business
● I headed up the Sheraton Grand London Park Lane re-launch party which was awarded as one of the best new openings of 2016 - one very happy client!
Account Manager, Training, ADS, Pitching, Spa, UP, Manager
2014 - 2015
job
Account Manager
eBay, eBay Crisis, GLH Hotels.
Swiss Air, Virgin STRIVE, Hyundai, Weatherbys Private Bank, FirstPort Property Management, Matthew Arnold & Baldwin across both B2C and B2B sectors and previous experience working with The Royal British Legion
● I managed the budgets and the daily running of the agency's key accounts, ensuring results were met and the client was kept happy
● I managed one-off project budgets like Hyundai and demonstrated a result driven mind-set
● I supported the development of more junior members of staff encourage growth in both confidence and skills
● I regularly met with key editors/journalists from every sector - National News/Travel Trade/Consumer/Tech Trade)
● I facilitated new business brainstorms and created exciting, innovative presentations, pitching for new clients on a regular basis
Achievements
● I was the first ever employee to have been awarded the 'Launch Lightbulb' after only one month and I also broke the company record as I was awarded the honour two months in a row
● I headed up one of the biggest eBay 20 activations which was awarded by the PRCA and I was the key Account Manager in the Hyundai 10 year anniversary challenge - big activations with big budgets and a big success!
● I managed the budgets and the daily running of the agency's key accounts, ensuring results were met and the client was kept happy
● I managed one-off project budgets like Hyundai and demonstrated a result driven mind-set
● I supported the development of more junior members of staff encourage growth in both confidence and skills
● I regularly met with key editors/journalists from every sector - National News/Travel Trade/Consumer/Tech Trade)
● I facilitated new business brainstorms and created exciting, innovative presentations, pitching for new clients on a regular basis
Achievements
● I was the first ever employee to have been awarded the 'Launch Lightbulb' after only one month and I also broke the company record as I was awarded the honour two months in a row
● I headed up one of the biggest eBay 20 activations which was awarded by the PRCA and I was the key Account Manager in the Hyundai 10 year anniversary challenge - big activations with big budgets and a big success!
B2B, B2C, Account Manager, Management, Growth, Pitching, Development, Ebay, UP, Manager
2013 - 2014
job
PR Account Executive and Social Media Manager
SILVERDOOR FASHION AND MUSIC AGENCY.
● I wrote press releases for our clients on a weekly basis
● I headed up the media relations for multiple musicians and fashion brands and compiled reports
● I organised and planned events and parties including EP launches and promotional parties for our clients
● I wrote weekly creative blogs for Farah Vintage, Original Penguin & Joe and Co. websites
● I managed the social media (Facebook, Twitter, Instagram, Pinterest) for Farah Vintage, Original Penguin and Silverdoor Fashion and Music Agency
Achievements
● I secured partnerships with some key influencers and we hosted a very successful Original Penguin Plugged In session resulting in some great exposure for the Original Penguin brand
● I headed up the media relations for multiple musicians and fashion brands and compiled reports
● I organised and planned events and parties including EP launches and promotional parties for our clients
● I wrote weekly creative blogs for Farah Vintage, Original Penguin & Joe and Co. websites
● I managed the social media (Facebook, Twitter, Instagram, Pinterest) for Farah Vintage, Original Penguin and Silverdoor Fashion and Music Agency
Achievements
● I secured partnerships with some key influencers and we hosted a very successful Original Penguin Plugged In session resulting in some great exposure for the Original Penguin brand
Social Media, Websites, Instagram, Facebook, SoMe, Fashion, Pr, Blogs, Twitter, Pinterest, Music, Social, UP, Manager
My education
2008
-
2012
UNIVERSITY COLLEGE CORK
Bachelors, English and French
Bachelors, English and French
2001
-
2008
LORETO SECONDARY SCHOOL
Certification, N/a
Certification, N/a
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