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jobs
eCommerce / Omni-channel strategies and solutions enabling businesses to grow online
Maia Phillips
,
Chelmsford, United Kingdom
Experience
Other titles
Skills
I'm offering
i'M an articulate individual with a 1st class Honours degree and six years of experience within ecommerce and omnichannel strategies. I am now seeking a new and interesting opportunity that will utilise my skill set along with my friendly and professional manner to help businesses grow online.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Freelance - Omnichannel Strategies, Digital Marketing and Partnerships
unknown.
Working with SMEs developing their online sales and marketing execution as a gateway to strengthening connections and ultimately leading to business growth.
• Regularly doing sales pitches and creating proposals to win pitches. Projects have included
launching an online pop-up brand for Christmas. This involved creating a brand plan, a social
media and marketing strategy, building a website, as well as working with multiple external
suppliers. Due to the projects sell-out success, it will be re-launched this winter.
• Regularly doing sales pitches and creating proposals to win pitches. Projects have included
launching an online pop-up brand for Christmas. This involved creating a brand plan, a social
media and marketing strategy, building a website, as well as working with multiple external
suppliers. Due to the projects sell-out success, it will be re-launched this winter.
Digital Marketing, Marketing, MArketing Strategy, Sales, Website, It, Growth, Omnichannel, Online, Social, UP
2018 - 2019
job
eRetail Customer Strategy Manager
Zx Ventures, Ab Inbev.
Accountable for creating & growing relationships with technical and commercial stakeholders within the biggest UK eRetailers. Helping our partners to accelerate their online growth so AB InBev brands
can benefit accordingly.
• Involved in ensuring strategic alignment between AB InBev and our eRetail partners, adapting
ways of working from both sides to agree a joint business plan which delivered our shared
ambition.
• Once an agreed plan was in place, I led the cross functional team to implement best-in-class online
category management and shopper-engagement strategies to deliver the required growth. (Due to excellent results with a particular retailer I was asked to present to our global leaders in New
York so they could replicate the best-in-class strategy in other countries.)
• In order to succeed in depth knowledge of online sales growth levers and macro trends was
required, along with an ability to deal with unforeseen issues quickly, be personable with all
stakeholders whilst also being highly results driven.
can benefit accordingly.
• Involved in ensuring strategic alignment between AB InBev and our eRetail partners, adapting
ways of working from both sides to agree a joint business plan which delivered our shared
ambition.
• Once an agreed plan was in place, I led the cross functional team to implement best-in-class online
category management and shopper-engagement strategies to deliver the required growth. (Due to excellent results with a particular retailer I was asked to present to our global leaders in New
York so they could replicate the best-in-class strategy in other countries.)
• In order to succeed in depth knowledge of online sales growth levers and macro trends was
required, along with an ability to deal with unforeseen issues quickly, be personable with all
stakeholders whilst also being highly results driven.
Management, Sales, Growth, Category Management, Online, LED, Manager
2017 - 2018
job
eCommerce Consultant
Kantar Consulting.
Responsible for delivering impactful eCommerce / Omni-channel strategies and solutions for global
FMCG clients, helping them answer questions such as;
• 'How do I ensure eCommerce drives incremental sales?' Projects could include developing a
brands omnichannel strategy or optimising their channel mix and assortment.
• 'How do I win with the connected shopper?' Reviewing the online shopper journey/experience
and understanding how to maximise impact.
• 'How do I win with my eCommerce Customers?' Assessing jobs to be done and ideating growth
opportunities with different eRetail customers to develop successful joint business plans or
building Direct to Consumer propositions.
• 'How do I best build my eCommerce Capability?' Developing eCommerce training to help brands
upskill their staff to improve commercial effectiveness.
FMCG clients, helping them answer questions such as;
• 'How do I ensure eCommerce drives incremental sales?' Projects could include developing a
brands omnichannel strategy or optimising their channel mix and assortment.
• 'How do I win with the connected shopper?' Reviewing the online shopper journey/experience
and understanding how to maximise impact.
• 'How do I win with my eCommerce Customers?' Assessing jobs to be done and ideating growth
opportunities with different eRetail customers to develop successful joint business plans or
building Direct to Consumer propositions.
• 'How do I best build my eCommerce Capability?' Developing eCommerce training to help brands
upskill their staff to improve commercial effectiveness.
Ecommerce, Training, Sales, FMCG, Growth, Omnichannel, Online
2015 - 2017
job
client advisor
Graduate at Kantar Consulting.
(Oct 2015 - April 2017)
A two year fast-paced scheme, offered a full-time role within 18 months. The scheme provided early
responsibility, with a wide range of training and client exposure, enabling me to grow into a trusted
client advisor with digital awareness and varied industry experience including;
• Consulting; Focused on organisational performance, helping the client increase global team
effectiveness, providing clarity on the role of marketing in the digital age.
• Shopper Insights; Undertook quant projects for FMCG clients using new research techniques (VR & eye tracking) to uncover compelling insights, delivering actionable results.
• Market Insights; Worked to assess channel opportunities, strengthen customer relationships and frame a go-to-market strategy by understanding how the retail landscape is evolving.
• Retail Virtual Reality; Developed a deeper understanding of the software and how it enables
retailers to make better, faster decisions whilst trying to identify new leads.
A two year fast-paced scheme, offered a full-time role within 18 months. The scheme provided early
responsibility, with a wide range of training and client exposure, enabling me to grow into a trusted
client advisor with digital awareness and varied industry experience including;
• Consulting; Focused on organisational performance, helping the client increase global team
effectiveness, providing clarity on the role of marketing in the digital age.
• Shopper Insights; Undertook quant projects for FMCG clients using new research techniques (VR & eye tracking) to uncover compelling insights, delivering actionable results.
• Market Insights; Worked to assess channel opportunities, strengthen customer relationships and frame a go-to-market strategy by understanding how the retail landscape is evolving.
• Retail Virtual Reality; Developed a deeper understanding of the software and how it enables
retailers to make better, faster decisions whilst trying to identify new leads.
Marketing, Retail, Research, Training, Consulting, Virtual reality, It, FMCG, Software, Go, ME
2014 - 2015
job
Product Technical Specialist
MatchesFashion.com.
Accurately communicated technical product details to a wide range of stakeholders, optimising brand
consistency whilst also monitoring the work flow and logistics of stock passing through the business.
consistency whilst also monitoring the work flow and logistics of stock passing through the business.
Monitoring
2012 - 2013
internship
Trainee Business Analyst
Debenhams Retail PLC.
Responsible for defining, analysing and delivering IT and e-commerce solutions. This placement year also involved 2 months in the Merchandising & Buying departments.
E-commerce, It, Analyst
My education
2010
-
2014
Oxford Brookes University
BSc, Communication and presentation skills
BSc, Communication and presentation skills
2003
-
2010
Walthamstow Hall School and Combe Bank School
Secondary, Business Studies
Secondary, Business Studies
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