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Senior agency planner with strategic expertise on automotive, retail, FMCG, travel and charity brands.

Joanne Desaleux Powell , Frensham, United Kingdom


Experience

25 - 40 years

Other titles

strategic marketing

Skills

Digital Strategy Relationship marketing Strategic direction

I'm offering

My path into planning originates from a fascination with people, the lives they live and the choices they make, as well as an appreciation of great creative that can really make a difference.

I have worked on campaigns that push-started many exciting new car launches, inspired people to go on holiday, presented young women the benefits of epilation and shown novice investors how to start and grow their portfolios.

I have encouraged resting midwives to return to their profession, nurtured students in their pursuit of a career in the NHS, helped depressed young men get the support they need and alerted young people to the dangers of alcohol.

This work has been for well-known brands such as British Airways, Land Rover, Volkswagen, MINI, Braun and the NHS and has comprised multi-channel CRM programmes and integrated direct and digital campaigns with awards aplenty.

But every one of these campaigns started with research and insight into the audience from which we built a strategy for influencing their behaviour and choices with measureable results. That’s what I do.

I have enjoyed my career at agencies including Proximity, LIDA, Craik Jones and Ogilvy and Mather Direct and have worked with many other agencies on integrated accounts. Since January 2012 I have been freelance.

Industries

Automotive Travel & Tourism Retail Finance & economy

Language

English
Fluently

Available

Available from 01/01/2022

My experience


My education




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