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2
jobs
Senior copywriter and editor
Emma Forrest
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a versatile senior copywriter, editor, UX/UI copy lead and content strategist with more than 15 years’ experience creating innovative print and digital products for global brands, international publishers and campaigning organisations.
My portfolio includes work for NatWest, EDF Energy, DHL, Jumeirah, Eurostar, Arup Design, Morrisons, Shelter and Britain Stronger in Europe.
I have broad sector expertise, including travel, lifestyle, consumer, retail and automotive and have worked successfully both in-house and as a freelance consultant.
My portfolio includes work for NatWest, EDF Energy, DHL, Jumeirah, Eurostar, Arup Design, Morrisons, Shelter and Britain Stronger in Europe.
I have broad sector expertise, including travel, lifestyle, consumer, retail and automotive and have worked successfully both in-house and as a freelance consultant.
Markets
United Kingdom
Industries
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Senior Copywriter
Publicis Sapient.
Copy lead on Human Centred Design team for NatWest/RBS, overseeing UX/UI copy for mobile,
web and chatbot. Produced strategy and guidelines for conversational design, developed UX copy
training for EMs and CJDs.
web and chatbot. Produced strategy and guidelines for conversational design, developed UX copy
training for EMs and CJDs.
Design, UX, Copywriter, Training, UI, Web, Chatbot, EMS
2017 - ?
job
Senior Editor
We Are Social.
Developed social media campaigns and tone of voice documents for clients including Sky, YouTube,
LEGO, Netflix and Forevermark. Responsible for signing off community management and reactive
work for Compare the Market and First Direct.
LEGO, Netflix and Forevermark. Responsible for signing off community management and reactive
work for Compare the Market and First Direct.
Social Media, Management, Youtube, Community, Social
2016 - 2020
job
Head of Content
Visit USA UK Association.
Managing content for 200+ organisations marketing USA travel in the UK. Plan, write and upload
blog using SEO, schedule Twitter, Instagram and Facebook feeds.
blog using SEO, schedule Twitter, Instagram and Facebook feeds.
Marketing, Seo, Instagram, Facebook, Content, Blog, Twitter, USA
2017 - 2018
job
Editor
DHL/Maverick.
Client-facing role editing 50th anniversary book. Ideation and development of copy and creative.
Development
2016 - 2016
job
Copy Lead
Britain Stronger In Europe.
Developed and delivered all creative content for the official EU referendum Remain campaign.
Creative content, Content, Campaign
2015 - 2015
job
International News Content Editor
Metro US.
Launched 'While you were sleeping' section, editing breaking global news on web, social and email.
Other Copy lead on projects including relaunch of One&Only Le Saint Géran, Morrisons wine e-
commerce launch, YouTube Creators for Change yearbook, DHL 50th anniversary book, Arup Design
yearbook. Editorial for titles including Family Traveller, The National and Sainsbury's Magazine.
Other Copy lead on projects including relaunch of One&Only Le Saint Géran, Morrisons wine e-
commerce launch, YouTube Creators for Change yearbook, DHL 50th anniversary book, Arup Design
yearbook. Editorial for titles including Family Traveller, The National and Sainsbury's Magazine.
Design, Youtube, Content, International, Web, Social
2007 - 2012
job
Global Travel Editor
Metro International Newspapers.
Developed and edited travel content syndication system for global group. Edited special editions and wrote travel, motoring and family columns.
Content
2005 - 2007
job
Lifestyle Features Editor
CityAM.
Formatted and edited daily lifestyle section and commercial supplements for business newspaper.
1997 - 2005
job
Various, Content strategist & Launch Editor
Red Bulletin Magazine.
Launched and edited pioneering titles: Red Bulletin Magazine, car lifestyle glossy Intersection,
Dazed's first website and Casio G-Shock G-Club website.
Dazed's first website and Casio G-Shock G-Club website.
Website, Content
My education
1993
-
1996
University of Bristol
BSc, Politics
BSc, Politics
1980
-
1992
European School Brussels II
Secondary, N/a
Secondary, N/a
?
-
1997
City University London
Somepostgraduate, Magazine Journalism
Somepostgraduate, Magazine Journalism
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