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jobs
Experience marketer specialized in Product and Brand Marketing
Erica Choy
,
Kingston Upon Thames, United Kingdom
Experience
Other titles
Skills
I'm offering
Born in the fast evolving technology world, I have great knowledge on social media and the different platforms. I am dedicated and hardworking and always give my best to complete tasks or goals. I am also willing to take risks and always eager to learn.
Being a marketer for over 5 years, I have extensive knowledge of building Marketing collateral that has proven to capture the audience awareness, as well as help the brand establish itself as an industry expert. Also having been in the technology industry, I have a great understanding of the common tech language and translate it into marketable features and products.
Being a marketer for over 5 years, I have extensive knowledge of building Marketing collateral that has proven to capture the audience awareness, as well as help the brand establish itself as an industry expert. Also having been in the technology industry, I have a great understanding of the common tech language and translate it into marketable features and products.
Markets
United Kingdom
Language
English
Fluently
Chinese (Mandarin)
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Assistant Product Marketing Manager
Reapit Ltd.
United
Kingdom
Carrying over my experience in Product Marketing, I've joined a
young marketing team within the Property Technology industry. My
background in tech allowed me to easily understand and adapt to the language, and made my transition to the role smooth. Using this to my
advantage, a huge part of my role involves translating more technical
speak to easily digestible email communications that captures our
product's features and benefits based on our Go-to-Market schedule.
This allowed me to bridge the relationship between product, sales and our clients, and facilitated their understanding of our products in its
entirety. I have also become the project lead for our company's
testimonial programme, where I work closely with sales to collate
videos and quotes, and turn them into client case studies to highlight
our company's unique selling points. I introduced the use of Adobe
applications suite to build visuals and GIFs for our social media
channels. This has elevated our social media campaigning style and placed our brand in the forefront, allowing us to attract a broader
target audience. Just before the lockdown, I've also worked with the Marketing Director to launch Workplace by Facebook. Being the main
admin, I encourage internal interaction between employees and provide a safe inclusive environment for all to socialize virtually.
Kingdom
Carrying over my experience in Product Marketing, I've joined a
young marketing team within the Property Technology industry. My
background in tech allowed me to easily understand and adapt to the language, and made my transition to the role smooth. Using this to my
advantage, a huge part of my role involves translating more technical
speak to easily digestible email communications that captures our
product's features and benefits based on our Go-to-Market schedule.
This allowed me to bridge the relationship between product, sales and our clients, and facilitated their understanding of our products in its
entirety. I have also become the project lead for our company's
testimonial programme, where I work closely with sales to collate
videos and quotes, and turn them into client case studies to highlight
our company's unique selling points. I introduced the use of Adobe
applications suite to build visuals and GIFs for our social media
channels. This has elevated our social media campaigning style and placed our brand in the forefront, allowing us to attract a broader
target audience. Just before the lockdown, I've also worked with the Marketing Director to launch Workplace by Facebook. Being the main
admin, I encourage internal interaction between employees and provide a safe inclusive environment for all to socialize virtually.
Social Media, Marketing, Facebook, Sales, Technology, Safe, Adobe, Go, Social, ME, Manager
2018 - 2019
job
Brand & Campaigns Marketing Executive, Expedia (EPS), United
Kingdom.
After building up my extensive knowledge on EPS products, I've
moved onto the Brand & Campaigns Marketing team. I'm responsible for strategizing, executing, measuring and optimizing activities on
social media channels - LinkedIn and Twitter - to generate brand
awareness and grow engagement. In conjunction, I also build and maintain campaign landing pages and design supporting promotional
content including social cards, adverts, collateral and others to promote our thought leadership content, reports as well as press
releases. Working closely with the Brand & Campaigns Marketing
Manager, we also actively seek and identify opportunities and implement the global events plan, including contracting, logistics,
design, and achieving lead generation targets to build brand awareness
and support the sales team. Most recently I organised events in Madrid, Berlin, Shanghai, Las Vegas and London.
moved onto the Brand & Campaigns Marketing team. I'm responsible for strategizing, executing, measuring and optimizing activities on
social media channels - LinkedIn and Twitter - to generate brand
awareness and grow engagement. In conjunction, I also build and maintain campaign landing pages and design supporting promotional
content including social cards, adverts, collateral and others to promote our thought leadership content, reports as well as press
releases. Working closely with the Brand & Campaigns Marketing
Manager, we also actively seek and identify opportunities and implement the global events plan, including contracting, logistics,
design, and achieving lead generation targets to build brand awareness
and support the sales team. Most recently I organised events in Madrid, Berlin, Shanghai, Las Vegas and London.
Social Media, Marketing, Design, Leadership, Linkedin, Sales, Content, Landing pages, Twitter, Support, Campaign, Social, UP, Manager
2014 - 2015
job
EMEA Marketing Assistant
SAP.
United Kingdom
My main responsibility is to support the Marketing Communications
Director and EMEA leadership teams concentrating on strategic
projects, internal communications, social media and weekly campaign
reporting to the Marketing Communications Director. I was also
involved in implementing the Marketing Kick Off meeting which took
place in Barcelona. Through this I have gained extensive knowledge in
managing social media content and project management. I also had the opportunity to build on my communications and networking skills.
My main responsibility is to support the Marketing Communications
Director and EMEA leadership teams concentrating on strategic
projects, internal communications, social media and weekly campaign
reporting to the Marketing Communications Director. I was also
involved in implementing the Marketing Kick Off meeting which took
place in Barcelona. Through this I have gained extensive knowledge in
managing social media content and project management. I also had the opportunity to build on my communications and networking skills.
Social Media, Marketing, Project Management, Networking, SAP, Leadership, Management, Content, Support, Campaign, Social
2012 - 2012
job
Service Desk Manager
Atos.
United Kingdom
I worked in 4 different venues as a Service Desk Manager for Atos in
the London 2012 Olympic Games. Leading a team from a variety of backgrounds, my role was to monitor an IT system and to allocate a
member from my team to solve any problems. I managed and
collaborated well with a range of people and achieved goals and responded to a variety of situations relating to customer needs,
professionally and efficiently. Quick decision-making to react on
solving issues is vital especially when competition is in progress.
I worked in 4 different venues as a Service Desk Manager for Atos in
the London 2012 Olympic Games. Leading a team from a variety of backgrounds, my role was to monitor an IT system and to allocate a
member from my team to solve any problems. I managed and
collaborated well with a range of people and achieved goals and responded to a variety of situations relating to customer needs,
professionally and efficiently. Quick decision-making to react on
solving issues is vital especially when competition is in progress.
React, Service, It, Manager
My education
Kingston University
Bachelors, Marketing Management
Bachelors, Marketing Management
Leweston School
Secondary, N/a
Secondary, N/a
South Island School
N/a, N/a
N/a, N/a
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