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Creative Director. Award-winning, hands-on, expert in multi-channel campaigns
Dan Harrison
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Experience of working in Advertising and integrated communications for over 20 years, and in that time I've worked at some of the UK's top companies including VCCP, The Nike Foundation, Google/Across The Pond, The Guardian and many of the UK's top advertising agencies including Ogilvy, VCCP, TBWA and DARE.
I have creatively-lead worldwide accounts and campaigns and managed and directed creative teams at all levels.
I've won, and directed work that has won the industry's most highly-regarded creative awards.
I also still love getting hands-on and creating the work, after all it's what attracted me to advertising in the first place...
I have creatively-lead worldwide accounts and campaigns and managed and directed creative teams at all levels.
I've won, and directed work that has won the industry's most highly-regarded creative awards.
I also still love getting hands-on and creating the work, after all it's what attracted me to advertising in the first place...
Links for more
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Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
FREELANCE // Creative Director
Anomaly, Dentsu McGarryBowen, Unilever, VCCP, CSM-Live, Octagon, Neverland,Engine UK, PlayOJO.
Since going freelance, I’ve worked on American Express, Honda, Game of Thrones, The Fast and the Furious, Paddy Power, easyJet and Uber. I’ve also in-housed at Unilever, created award-winning work for a B2B agency, worked direct with fintech and gaming clients and filmed with the Barcelona football team.
Creative direction, Art Direction, Scriptwriting, Social Media, Graphic design, Digital design, Creative Strategy, Content creation, Digital and social campaigns, Idea and concept, Idea generation
2015 - 2018
job
CREATIVE DIRECTOR
VCCP.
I oversaw all digital work for Compare The Market, including campaign activations, social, display and site content, such as the Coronation Street sponsorship and Meerkat Movies.
I helped win numerous accounts for the agency, including Britvic, London Midland and sports brand Enertor. I helped launch the latter from scratch, creating the logo and packaging design, PR and social, POS, print and TV - all featuring brand ambassador and investor, Usain Bolt.
I helped win numerous accounts for the agency, including Britvic, London Midland and sports brand Enertor. I helped launch the latter from scratch, creating the logo and packaging design, PR and social, POS, print and TV - all featuring brand ambassador and investor, Usain Bolt.
Creative direction, Art Direction, Content creation, Social Media, Tv-commercial, Integrated multi-channel campaigns, Public relations, Brand identity, Graphic design, Photography, Digital and social campaigns, Print design
2013 - 2015
freelance
FREELANCE // Creative Director
Google/ Across The Pond, Mr President, Razorfish, Iris, AKQA, Rufus Leonard, Collective London.
I worked at Across The Pond, Google’s go-to creative production agency, winning two pitches. I developed a new Bacardi digital brand campaign at Mr President and launched McDonald’s UK on Twitter at Razorfish. I also worked on brands like Philips, B&Q and Nike at Rufus Leonard, Iris, Collective and AQKA in London and Amsterdam.
Creative direction, Art Direction, Graphic design, Digital design, Digital and social campaigns, Social Media, Tv-commercial
2012 - 2013
job
Digital Creative Director
DLKW Lowe.
Joining DLKW Lowe to breathe new life into its digital creative as part of the agency’s reinvention, post-merger I worked across all media from TV to iPad apps for clients including Halfords, The Electoral Commission, Cif, Persil, Morrisons, Alton Towers, Microloan and The Mirror. Highlights include taking Gold at the Campaign BIG awards for our Cif The Web app.
Creative direction, Art Direction, Graphic design, Digital design, Branding, Tv-commercial, Social Media, Digital and social campaigns, Digital Strategy, App Design
2011 - 2011
freelance
FREELANCE // CREATIVE DIRECTOR
Nike Foundation.
A project for the Nike Foundation's Girl Hub took me to Ethiopia.
The brief was to create a homegrown girl band, developing the name, casting,
styling, musical direction and launch marketing. The ultimate aim was to create female role models for young girls in Ethiopia to inspire them and to prompt greater recognition for girls from the rest of society.
We successfully secured £8.8 million from the UK Government to fund the project (much
to the Daily Mail’s dismay) which includes music videos, a weekly radio drama and talk show, and a nationwide network of after-school clubs for young girls to come together in friendship and safety.
8 years on, “Yegna” is still going strong, with 9 seasons, 113 episodes and a feature-length movie to its name. It’s even inspired tribute bands of young girls emulating their new role models.
The brief was to create a homegrown girl band, developing the name, casting,
styling, musical direction and launch marketing. The ultimate aim was to create female role models for young girls in Ethiopia to inspire them and to prompt greater recognition for girls from the rest of society.
We successfully secured £8.8 million from the UK Government to fund the project (much
to the Daily Mail’s dismay) which includes music videos, a weekly radio drama and talk show, and a nationwide network of after-school clubs for young girls to come together in friendship and safety.
8 years on, “Yegna” is still going strong, with 9 seasons, 113 episodes and a feature-length movie to its name. It’s even inspired tribute bands of young girls emulating their new role models.
Creative direction, Art Direction, Graphic design, Logo Design, Advertising photography, Creative Strategy
2008 - 2011
job
Associate Creative Director
DARE.
As well as heading up B&Q, Vodafone, Sony and Sony Ericsson, I got to work on a broad spread of Dare's other accounts including Sainsbury’s, Barclaycard and the FA.
We personally pitched for and won the B&Q and English FA accounts. For the latter, the Prime Minister got involved in one campaign while another broke two world records.
I sat on the Creative Board and line-managed many of the teams. During this time, Dare was named Campaign Magazine's 'Digital Agency of the Decade'.
We personally pitched for and won the B&Q and English FA accounts. For the latter, the Prime Minister got involved in one campaign while another broke two world records.
I sat on the Creative Board and line-managed many of the teams. During this time, Dare was named Campaign Magazine's 'Digital Agency of the Decade'.
Creative direction, Art Direction, Digital design, Graphic design, Creative Strategy, Concept Development, Idea generation, Scriptwriting, Social Media, Digital and social campaigns
My education
1991
-
1994
Université de Caen, Normandie
Licence de Géographie, Geography
Licence de Géographie, Geography
1991
-
1994
London Metropolitan University
BSc (Hons) Geography, Geography
BSc (Hons) Geography, Geography
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