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Tanushree Baral
Tanushree Baral
,
Altrincham, United Kingdom
Experience
Other titles
Skills
I'm offering
• Passionate, dynamic & balanced marketing specialist with cross-industry experience of 7+ years, devising growth focused & winning strategies for diverse set of advertisers ranging from Automotive (Yamaha Motor), Finance (BNP Paribas), E-commerce (XSTOK) and Banking (HDFC) • Ambitious and innovative in Brand Positioning, Online & Offline Marketing, Digital Assets Development, Media Planning, Social Media, OOH, Marketing Automation, Agency and Project Management to strengthen brand image & drive revenue, while working with cross functional & multi-cultural global teams
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2019
job
Marketing Manager
Yamaha Motors.
India
• Developed integrated Go-To-Market marketing strategies with the leadership team and responsible for performance tracking, course corrections & monthly reviews with internal and external stakeholders
• Overviewed existing online and offline marketing projects and recommended process improvement by developing new metrics and streamlining actions to ensure high standards and enhanced customer experience
• Responsible for content creation & media planning for Online & Offline Marketing Campaigns and defining the right channel mix based on insights - potential market, audience segmentations, current sales and competitors strategies
• Managed multiple 3rd Party agencies & vendors - on-boarding, briefing, monitoring and analysis for each projects and its pan-India implementation
• Conceptualised, developed, tested, trained- internal & network stakeholders, monitored & enhanced a Digital Lead Generation Model & generated more than 600k leads in 2018-19
• Attained 6.8% Digital lead to Retail pan-India vs 2% competition benchmark across Indian automotive industry, in 2018-19 and won award in Yamaha Global Summit for 2 consecutive years '18 and '19 for Digital Marketing lead generation as "Best case of Implementation & Result"
• Worked with cross functional and multicultural global teams to synthesis and roll out Digital Marketing lead generation model for Yamaha-Japan, Vietnam, Sri Lanka & Australia
• Build an lead scoring model based on Integrated Machine Learning technology to deliver quality customer engagement, resulting in increased ROI by 5% by liaising with Marketing Automation Specialists
• Led Online Reputation Management team for social listening & monitoring industry's digital activities
• Planned and managed annual marketing budget of £5 million
• Developed integrated Go-To-Market marketing strategies with the leadership team and responsible for performance tracking, course corrections & monthly reviews with internal and external stakeholders
• Overviewed existing online and offline marketing projects and recommended process improvement by developing new metrics and streamlining actions to ensure high standards and enhanced customer experience
• Responsible for content creation & media planning for Online & Offline Marketing Campaigns and defining the right channel mix based on insights - potential market, audience segmentations, current sales and competitors strategies
• Managed multiple 3rd Party agencies & vendors - on-boarding, briefing, monitoring and analysis for each projects and its pan-India implementation
• Conceptualised, developed, tested, trained- internal & network stakeholders, monitored & enhanced a Digital Lead Generation Model & generated more than 600k leads in 2018-19
• Attained 6.8% Digital lead to Retail pan-India vs 2% competition benchmark across Indian automotive industry, in 2018-19 and won award in Yamaha Global Summit for 2 consecutive years '18 and '19 for Digital Marketing lead generation as "Best case of Implementation & Result"
• Worked with cross functional and multicultural global teams to synthesis and roll out Digital Marketing lead generation model for Yamaha-Japan, Vietnam, Sri Lanka & Australia
• Build an lead scoring model based on Integrated Machine Learning technology to deliver quality customer engagement, resulting in increased ROI by 5% by liaising with Marketing Automation Specialists
• Led Online Reputation Management team for social listening & monitoring industry's digital activities
• Planned and managed annual marketing budget of £5 million
Sales, LED, Manager, Social, Go, Online, Monitoring, Implementation, Network, Media planning, Content, Technology, Digital Marketing, Management, Leadership, Marketing Automation, Automation, ROI, Customer experience, Budget, Retail, Machine learning, Content creation, Marketing
2016 - 2017
job
Marketing Manager
Sharekhan by BNP Paribas.
India
• Spearheaded multiple projects simultaneously on branding, marketing and communication during merger on tight deadline for smooth brand launch by devising brand positioning, engineering right marketing channels, rebranding 400+ store fronts, ensuring digital and print materials updation
• Led lead generation for pan-India on various business segments and reduced cost per lead by 33% YoY
• Grew team size from 1 to 8 - hiring, developing and coaching marketing team
• Redesigned website leading to increased traffic by 35% and better customer experience along with higher brand visibility
• Conceptualised and implemented new financial services launch
• Crafted global and domestic digital branding strategies including social media, content, corporate communications, PR, events, OOH and website
• Identified, developed relations and managed expectations of internal and external stakeholders through effective and continuous communication
• Managed annual brand marketing budget of £2 million
• Spearheaded multiple projects simultaneously on branding, marketing and communication during merger on tight deadline for smooth brand launch by devising brand positioning, engineering right marketing channels, rebranding 400+ store fronts, ensuring digital and print materials updation
• Led lead generation for pan-India on various business segments and reduced cost per lead by 33% YoY
• Grew team size from 1 to 8 - hiring, developing and coaching marketing team
• Redesigned website leading to increased traffic by 35% and better customer experience along with higher brand visibility
• Conceptualised and implemented new financial services launch
• Crafted global and domestic digital branding strategies including social media, content, corporate communications, PR, events, OOH and website
• Identified, developed relations and managed expectations of internal and external stakeholders through effective and continuous communication
• Managed annual brand marketing budget of £2 million
Social Media, Marketing, Branding, Coaching, Budget, Customer experience, Print, Pr, Website, Content, Engineering, Social, Manager, LED
2015 - 2016
job
Marketing Manager
XSTOK.
India
• Crafted and developed the brand right from its logo to consumer journey, transactional journey, website UX website content also developed and implemented a comprehensive communication plan post launch which resulted in 8000+ registration in just 9 months
• Build Social media presence from 100+ to 103k reach through various digital implementation
• Brought in 10 transacting customer per month with minimum ticket size of 500k through devising a right mix between digital and traditional means of marketing
• Developed B2B IP like "Badla Business, kya aap Badle" & conducted 4 events across the country resulting in more than 1000 walk-in registration
• Identified best channels for driving marketing program from ATL/ BTL/ Digital/ PR, and thus strategised right marketing mix and there KPI's.
• Hired and developed marketing team of 5 from scratch
• Ideated & executed multiple internal employee engagement modules resulting in reduced attrition by 27%
• Crafted and developed the brand right from its logo to consumer journey, transactional journey, website UX website content also developed and implemented a comprehensive communication plan post launch which resulted in 8000+ registration in just 9 months
• Build Social media presence from 100+ to 103k reach through various digital implementation
• Brought in 10 transacting customer per month with minimum ticket size of 500k through devising a right mix between digital and traditional means of marketing
• Developed B2B IP like "Badla Business, kya aap Badle" & conducted 4 events across the country resulting in more than 1000 walk-in registration
• Identified best channels for driving marketing program from ATL/ BTL/ Digital/ PR, and thus strategised right marketing mix and there KPI's.
• Hired and developed marketing team of 5 from scratch
• Ideated & executed multiple internal employee engagement modules resulting in reduced attrition by 27%
Social Media, Marketing, B2B, UX, Logo, Employee Engagement, Pr, Website, Content, Implementation, KPI, Social, Manager, That you
2015 - 2015
job
Happiness Coach with Happiitude
COMMUNITY SERVICES.
Mirayaa Innovative Learning - April 2015 - Nov 2015, India
• Taught underprivileged children of local government school
• Worked as a Happiness Coach with Happiitude for helping growing children to cater to their emotional, physiological issues and build an optimist approach towards life
• Taught underprivileged children of local government school
• Worked as a Happiness Coach with Happiitude for helping growing children to cater to their emotional, physiological issues and build an optimist approach towards life
Coach
2012 - 2015
job
Branch Operations Manager| Deputy Manager HR | Key Account Manager
HDFC Bank.
India
Operations, Account Manager, Operations manager, Manager
My education
2010
-
2020
n/a
MBA, IILM
MBA, IILM
2006
-
2009
University of Bengaluru
Bachelors, Commerce
Bachelors, Commerce
2005
-
2006
All India Atomic Energy Central School
Secondary, N/a
Secondary, N/a
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