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Senior
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0
jobs
Digital Marketing
Anna-Maria Vrakas
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A solutions-driven marketing professional possessing a wealth of experience leading cross-functional teams in the development, documentation and delivery of process innovations driving the attainment of business goals. Excels at critical thinking and strategy planning with an analytical approach, a proven efficiency in relationship management and leading initiatives to drive business growth, mitigate risk and achieve exceptional outcomes.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2016 - ?
job
DIGITAL MARKETING & COMMUNICATIONS EXEC UTIVE
Whole Foods Market.
Marketing Management
Advertising Campaigns Key Achievements
• Created and executed first influencer brand campaign for vegan Christmas campaign
MS Office which received 11,900 engagements online and increased pre-orders by 27% year on
year.
Brand Development • Increased Demo Team output and productivity by 60% year on year.
• Achieved fundraising target of £80,000 through business donations agreements and Google Analytics successful customer and employee engagement campaign.
• Increased event income and attendance by 67% YOY through effective events.
Risk Management
• Facilitated numerous external sponsorships to grow brand awareness resulting in Forecasting brand exposure to over 100k people.
• Managed a Health & Beauty department re-launch project which increased weekly
Commercial Awareness sales by 40% and launched the first beauty box which increased daily footfall by 60%
YOY.
Mail Chimp
Key responsibilities
Research • Manage all digital channels including emails, search, social media, reporting, and manage influencer-marketing project.
Performance Management
• Monitor analytics, trends, customer surveys and transaction reports, resulting data-
WordPress led, sustainable and targeted marketing strategy to develop the brand identity, as well
as creating reports for senior management.
Process Improvement
• Managed the Demo Specialist team of 5 to ensure the successful execution of retail
Stakeholder Engagement campaigns and events across 7 regional locations.
• Overseeing all aspects of cooperate responsibility and suitability to meet donation
Customer Acquisition targets and design campaign to match company values.
• Contribute to key company projects and growth objectives in the markets and Business Analysis proactively anticipated and managed implications.
• Overseeing end-to-end management of events to achieve event success and Content Creation
conducting post event success analysis.
• Manage clients end to end, to negotiate partnerships and advertising campaigns,
which contribute to £600,000 commercial income.
• Agency management including PR agency, printers and design team.
• Experience working with local, national and global teams.
• Administering £300,000 marketing budget and maintaining financial tracker.
DUCATION
E EXPERIENCE
Advertising Campaigns Key Achievements
• Created and executed first influencer brand campaign for vegan Christmas campaign
MS Office which received 11,900 engagements online and increased pre-orders by 27% year on
year.
Brand Development • Increased Demo Team output and productivity by 60% year on year.
• Achieved fundraising target of £80,000 through business donations agreements and Google Analytics successful customer and employee engagement campaign.
• Increased event income and attendance by 67% YOY through effective events.
Risk Management
• Facilitated numerous external sponsorships to grow brand awareness resulting in Forecasting brand exposure to over 100k people.
• Managed a Health & Beauty department re-launch project which increased weekly
Commercial Awareness sales by 40% and launched the first beauty box which increased daily footfall by 60%
YOY.
Mail Chimp
Key responsibilities
Research • Manage all digital channels including emails, search, social media, reporting, and manage influencer-marketing project.
Performance Management
• Monitor analytics, trends, customer surveys and transaction reports, resulting data-
WordPress led, sustainable and targeted marketing strategy to develop the brand identity, as well
as creating reports for senior management.
Process Improvement
• Managed the Demo Specialist team of 5 to ensure the successful execution of retail
Stakeholder Engagement campaigns and events across 7 regional locations.
• Overseeing all aspects of cooperate responsibility and suitability to meet donation
Customer Acquisition targets and design campaign to match company values.
• Contribute to key company projects and growth objectives in the markets and Business Analysis proactively anticipated and managed implications.
• Overseeing end-to-end management of events to achieve event success and Content Creation
conducting post event success analysis.
• Manage clients end to end, to negotiate partnerships and advertising campaigns,
which contribute to £600,000 commercial income.
• Agency management including PR agency, printers and design team.
• Experience working with local, national and global teams.
• Administering £300,000 marketing budget and maintaining financial tracker.
DUCATION
E EXPERIENCE
Development, Pr, Management, Analytics, Sales, Content, Marketing Management, Surveys, Printers, Growth, Event, Health, Office, Google, Campaign, Search, Online, Demo, Social, LED, Business Analysis, Social Media, Marketing, Wordpress, Design, Google analytics, Advertising, MArketing Strategy, Content creation, Retail, Digital Marketing, Budget, Research, Forecasting, MS office, Fundraising, Performance Management, Risk Management, Employee Engagement
2015 - 2015
job
HEALTH COACH
The Institute of Integrative Nutrition.
Conducted consultations with clients to identify requirements and produce bespoke
The Institute of Integrative Nutrition
sport nutrition plans
The Institute of Integrative Nutrition
sport nutrition plans
Sport, Health, Coach
2014 - 2015
job
CO-FOUNDER & HEAD OF NUTRITION
Kahla.
Co-founded a technological start-up to create a mobile app aimed at delivering
nutrition and exercise information, track health, and assign an on-demand
Nutritional Consultant
• Designed app functions, flow, user experience and interface, and attended
meetings with 36 potential investors to present the vision and negotiate investment
and equity
• Provided nutritional advice to customers for the test platform and gather feedback
on the experience
• Created content for the website such as articles, blogs and newsletters to increase
engagement and subscriptions
nutrition and exercise information, track health, and assign an on-demand
Nutritional Consultant
• Designed app functions, flow, user experience and interface, and attended
meetings with 36 potential investors to present the vision and negotiate investment
and equity
• Provided nutritional advice to customers for the test platform and gather feedback
on the experience
• Created content for the website such as articles, blogs and newsletters to increase
engagement and subscriptions
User Experience, Test, Website, Content, Blogs, Health, App, UP, Founder
2010 - 2014
job
IN-HOUSE NUTRITIONIST & DIGITAL MARKETING
unknown.
Digital Marketing, Marketing
2012 - 2013
job
RESEARCH ASSISTANT
Imperial College.
Recruited over 1000 patients to participate in a study to create standardised data
by analysing the raw data.
• Conducted investigation on the hospital wards to determine patient group dietary
requirements and satisfaction levels and develop strategies to improve process.
by analysing the raw data.
• Conducted investigation on the hospital wards to determine patient group dietary
requirements and satisfaction levels and develop strategies to improve process.
Research
My education
University of Surrey
BSc, NUTRITION
BSc, NUTRITION
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