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Expert
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2
jobs
Experienced content editor and copywriter with in-depth brand knowledge
Greer McNally
,
Glenarm, United Kingdom
Experience
Other titles
Skills
I'm offering
Dedicated copywriter and editor skilled at strategically planning, commissioning, editing and writing award-winning, dynamic content for brands such as TSB, AXA, and Virgin Media across a variety of platforms.
I'm adept at taking data and transforming it into engaging copy and have created internal coms for clients in the pharmaceutical, entertainment, insurance and oil & gas industries.
I understand the importance of being a brand guardian across print and digital projects, and the delivery of accessible, engaging content.
I also write about travel, photography and film.
I'm adept at taking data and transforming it into engaging copy and have created internal coms for clients in the pharmaceutical, entertainment, insurance and oil & gas industries.
I understand the importance of being a brand guardian across print and digital projects, and the delivery of accessible, engaging content.
I also write about travel, photography and film.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
German
Good
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Freelance Copywriter & Content Editor
Travel, Shipping, Climate & energy, Fashion, Luxury, Finance, Product and business development, Project Management, Marketing, Social Media, Seo, Content marketing, Wordpress, Adobe Photoshop, Adobe Indesign
2019 - 2019
job
Senior Content Editor
TSB.
Three-month contract supporting the Editorial Lead while Kindred, the new in-house agency at TSB, was being set up. I worked on all the bank's partnership projects, including Pride of Britain and Pride of Sport, producing timely, shareable and stimulating social content.
Finance, Social Media Marketing, Content marketing, Seo, Social Media, Digital Marketing, Digital Strategy, Copywriting
2011 - 2018
job
Chief Sub & then Managing Editor on the Virgin Media account
Redwood London.
A key achievement in this position was the launch of Virgin’s entertainment website, Virgin TV Edit. A year in the making, we were tasked with the reinvention of the brand’s ECRM proposition, opening it up to a wider audience by building and stress-testing a new cms.
Project Management, Content planning, Seo, Content marketing
2007 - 2013
job
Deputy Chief & then Chief Sub-Editor
WGSN.
Award-winning member of the editorial team overseeing the content of the world's leading trend forecaster, covering fashion, business, travel, the arts and consumer attitudes.
I oversaw the time-sensitive publication of more than 15 articles a day for 38,000 users, while managing a daily newsletter and working on SEO and CMS projects. I also developed an in-depth copy and image style guide for tone of voice and copyright.
I oversaw the time-sensitive publication of more than 15 articles a day for 38,000 users, while managing a daily newsletter and working on SEO and CMS projects. I also developed an in-depth copy and image style guide for tone of voice and copyright.
Seo, CMS, Fashion, Content, Web content
2005 - 2006
job
Editor
Digital Photography Made Easy.
I redesigned and relaunched this industry magazine, repositioning the monthly publication in the marketplace and raising sales after a year-long slump.
Content editing, Redesign, Commissioning, Budgeting
2003 - 2005
job
Features Editor
Digital Photographer.
I secured interviews with Don McCullin, Martin Parr and Mario Testino and redesigned and oversaw the news and features sections. Mine was also the only interview featured on Rankin's website for two years.
Interview, Write articles, Journalism, Photography, Adobe Photoshop
My education
2001
-
2002
Liverpool Community College
NCTJ Post Graduate Diploma, Newspaper Journalism
NCTJ Post Graduate Diploma, Newspaper Journalism
1995
-
1999
University of St Andrews
2.1 MA Hons, English & History of Art
2.1 MA Hons, English & History of Art
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