East Croydon, United Kingdom
I pride myself in writing pieces which are engaging, interesting and fully optimised for SEO.
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As a copywriter for MatchesFashion.com, I focus on creating concise content and product descriptions for the MatchesFashion.com website.
Working to the company's brand guidelines I create well-written, succinct and accurate copy to describe the premium clothing and accessories sold, adhering to the companies brand guidelines and tone of voice.
This role requires knowledge of the top fashion houses and trends, and for me to keep on top of research into the latest catwalk collections.
As a copywriter for ASOS I am responsible for crafting product descriptions for the products on the site - both branded and own buy items. This covers womenswear, menswear and accessories and requires a sharp eye for detail. I constantly go above and beyond the number of targets set each day.
Liase with brands and PRs and build a rapport with them.
My profile can be found here: http://www.flushthefashion.com/tag/natasha-colyer/
Write their monthly newsletter and help organise activities.
Organised a fashion show for Cancer care
View the website here: Seeninthecity.co.uk
Sourcing stories, uploading articles through their CMS, using HTML, tagging articles with metadata to ensure maximum SEO.
Writing biographies (such as on Russian Vogue editor Anna Della Russo, ) proof-reading articles
Sorting invitations for London Fashion Week
Writing magazine descriptions and data for site
Attending London Fashion Week shows.
In charge of running and writing all pieces for the blog
In charge of social media- twitter, facebook, Instagram, google+
Photography for London Fashion week and weekly shots for our Instagram and blog
Copywriting and organising the blog (http://visionmodels.co.uk/blog/) which includes incorporating aspects like SEO to increase traffic to the site and strong use of my copywriting skills
Used programmes such as WordPress, Joomla, Photoshop and Excel.
Training new interns
Contacting PRs for fashion, beauty, travel and food news- both over phone and email. (I have a good contact list of London PRs from this)
Organising photo shoots and interviewing high profile figures such as for Kelly Hoppen
Networking and attending exclusive, high profile press events such as Luxury boutique launches, bars, restaurants and London Fashion Week shows.
Photoshop, Joomla, SEO, HTML, Word, PowerPoint, Excel
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