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Senior
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jobs
A dedicated, results-driven and proactive senior marketing professional.
Charlotte Chibani-Jones
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Eleven years' experience in the fashion industry, managing all digital channels for various brands has given me a deep understanding, appreciation and flair for branding, communications and marketing. I am a creative writer, an analytical thinker and possess an efficient, multi-tasking manner that enables me to manage teams, stakeholders and work-loads with a calm disposition.
While my experience veered towards the digital in its earlier stages, over the past few years an evolution in the way companies communicate has seen my role become less channel defined and more customer focused. This has seen me take on responsibility for PR, store activations, events and content production as well as the more strictly digital channels.
I have worked with start-ups as well as small and large businesses, all with varying KPIs to define their marketing strategy.
While my experience veered towards the digital in its earlier stages, over the past few years an evolution in the way companies communicate has seen my role become less channel defined and more customer focused. This has seen me take on responsibility for PR, store activations, events and content production as well as the more strictly digital channels.
I have worked with start-ups as well as small and large businesses, all with varying KPIs to define their marketing strategy.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Available
My experience
2018 - ?
freelance
MARKETING CONSULTANT
Nudea Lingerie.
Clients include:
Ganni, Finery, Theory, Nudea
Working with small and large businesses to build, implement and advise on marketing strategy across:
Organic/paid social
Organic/paid search
CRM
Website
Content planning/production
Branding
PR
Events
Partnerships
Influencers
Budgeting/forecasting/reporting
Team/agency hire
Ganni, Finery, Theory, Nudea
Working with small and large businesses to build, implement and advise on marketing strategy across:
Organic/paid social
Organic/paid search
CRM
Website
Content planning/production
Branding
PR
Events
Partnerships
Influencers
Budgeting/forecasting/reporting
Team/agency hire
Management, Processes, Social, Planning, Production, Search, Content, Website, Digital Marketing, Pr, Optimization, Data management, Shopify, CRM, MArketing Strategy, Branding, Marketing
2015 - 2016
job
HEAD OF DIGITAL
Not Just A Label.
Reporting to: CEO & Founder Direct reports: 5
• Increased sales by 35% overseeing digital department for an online fashion marketplace.
• Hired and managed digital agency to build a solid strategy across PPC, Display and Paid Social.
• Built initial CRM strategy, sourcing software partners and mapping data flows and processes.
• Managed editorial department in delivering thought-provoking features to engage and inspire audience.
• Refined social media strategy; leveraging community to drive authentic campaigns and increase engagement.
• Oversaw ecommerce migration from Drupal to Shopify.
• Approved and directed on website upkeep across product upload and curation, graphic design and copy.
• Drove forward overall strategy with regular analysis across website and marketing channels.
• Increased sales by 35% overseeing digital department for an online fashion marketplace.
• Hired and managed digital agency to build a solid strategy across PPC, Display and Paid Social.
• Built initial CRM strategy, sourcing software partners and mapping data flows and processes.
• Managed editorial department in delivering thought-provoking features to engage and inspire audience.
• Refined social media strategy; leveraging community to drive authentic campaigns and increase engagement.
• Oversaw ecommerce migration from Drupal to Shopify.
• Approved and directed on website upkeep across product upload and curation, graphic design and copy.
• Drove forward overall strategy with regular analysis across website and marketing channels.
Sales, Founder, Processes, Social, Online, Software, SOLID, Ceo, Community, Website, Sourcing, Social Media, Drupal, Fashion, PPC, Shopify, Graphic design, CRM, Ecommerce, Design, Marketing
2013 - 2015
job
DIGITAL MARKETING & VIP CO-ORDINATOR
La Perla.
Reporting to: Global Head of Digital Marketing
• Extended digital marketing skills across the global sphere (EU, US and Asia) for a luxury lingerie brand with a focus on localisation, CRM, Paid Media and Content Management.
• Extended digital marketing skills across the global sphere (EU, US and Asia) for a luxury lingerie brand with a focus on localisation, CRM, Paid Media and Content Management.
Digital Marketing, Marketing, CRM, Content Management, Management, Content, Asia
2012 - 2013
job
DIGITAL MARKETING MANAGER
Atelier-To-Go.
Reporting to: Founder & CEO Direct reports: 1
• Managed all digital marketing channels to drive traffic and conversion for an online multi-brand start-up.
• Managed all digital marketing channels to drive traffic and conversion for an online multi-brand start-up.
Digital Marketing, Marketing, Ceo, Online, Manager, UP, Founder
2011 - 2012
job
ECOMMERCE & ONLINE MARKETING ASSISTANT
Amanda Wakeley.
Reporting to: CEO & Creative Director
• Established initial ecommerce and digital marketing skills within a British luxury fashion brand.
• Established initial ecommerce and digital marketing skills within a British luxury fashion brand.
Digital Marketing, Marketing, Ecommerce, Online Marketing, Fashion, Ceo, Online
My education
2007
-
2010
UNIVERSITY OF WALES
Bachelors, English Literature
Bachelors, English Literature
2005
-
2007
PALMERS COLLEGE
ASc, English Language
ASc, English Language
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