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Senior designer skilled in art direction, magazine design, web design, animation and video editing, and social media marketing
Irene Tsoi-Smith
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi, I am a Senior Integrated Designer skilled in art direction, magazine design, layout, typography, photography, illustration, animation & video editing, UI & website design, digital marketing, social media, and corporate branding.
Proficient in both print and digital media, I have led long-term digital transformations of printed media. This has coincided with a broad industry move from print to an ever-increasing variety of digital and social platforms.
As an effective project leader and team player, I oversee projects from initial briefing to completion, dealing with multiple projects, tasks and clients’ requests quickly and efficiently. I regularly liaise with creative directors, marketing analysts, developers, photographers, editors, social media, production, content and account managers in producing successful creative solutions.
My flexible approach to each design project is backed up by market awareness, customer engagement, and sound research of current trends. I always keep abreast of creative reviews and news of ever-changing technologies in all media design channels. Clients include: Tesco, Vodafone, Xerox, Ford, Transport for London, and Barclays…to name a few.
Proficient in both print and digital media, I have led long-term digital transformations of printed media. This has coincided with a broad industry move from print to an ever-increasing variety of digital and social platforms.
As an effective project leader and team player, I oversee projects from initial briefing to completion, dealing with multiple projects, tasks and clients’ requests quickly and efficiently. I regularly liaise with creative directors, marketing analysts, developers, photographers, editors, social media, production, content and account managers in producing successful creative solutions.
My flexible approach to each design project is backed up by market awareness, customer engagement, and sound research of current trends. I always keep abreast of creative reviews and news of ever-changing technologies in all media design channels. Clients include: Tesco, Vodafone, Xerox, Ford, Transport for London, and Barclays…to name a few.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Chinese (Mandarin)
Fluently
Ready for
Full time contractor
Available
My experience
2019 - ?
freelance
Freelance Senior Integrated Designer/Art Director
unknown.
Designer - Forward Worldwide
• Full-time Designer position on Tesco Baby Club account
• Full-time Designer position on Tesco Baby Club account
Art director
2012 - 2019
freelance
Senior Integrated Designer
Tesco Baby Club.
Bookmark Content and Communications Responsibilities
Leading the digital transformation of Tesco Baby Club • Liaise with the editor and art director on the overall
including: launching new responsive CMS website, emails, editorial concepts, look & feel, and creative ideas
banners, event campaigns and social media channels • Attend team meetings, keep up-to-date with all projects,
suggest new ideas and design concepts
Responsibilities • Develop design solutions for non-campaign collateral
• Design and art direction for a creative agency with a remit including: stationary, in-store POS display, posters,
for developing engaging multi-channel editorial content for newsletters, packaging and 3rd party advertising.
Tesco Baby Club and other clients • Produce creative magazine layouts, picture research,
• Develop and maintain UI & website design, social media prepare files ready for repro and print
strategy, manage seasonal events print & digital campaigns
• Drive ideation to keep content fresh and appealing for
Leading the digital transformation of Tesco Baby Club • Liaise with the editor and art director on the overall
including: launching new responsive CMS website, emails, editorial concepts, look & feel, and creative ideas
banners, event campaigns and social media channels • Attend team meetings, keep up-to-date with all projects,
suggest new ideas and design concepts
Responsibilities • Develop design solutions for non-campaign collateral
• Design and art direction for a creative agency with a remit including: stationary, in-store POS display, posters,
for developing engaging multi-channel editorial content for newsletters, packaging and 3rd party advertising.
Tesco Baby Club and other clients • Produce creative magazine layouts, picture research,
• Develop and maintain UI & website design, social media prepare files ready for repro and print
strategy, manage seasonal events print & digital campaigns
• Drive ideation to keep content fresh and appealing for
Event, UP, Social, Direction, Responsive, Campaign, Transformation, Pos, Art director, Website, Content, Social Media, Print, UI, Packaging, Digital transformation, Research, CMS, Art Direction, Advertising, Design
2008 - 2012
job
Senior Designer - Forward Worldwide
Toyota.
Awards
Responsibilities
Digital Impact Awards 2016
• Work alongside the creative team on Tesco Baby Club Best Use of Social Media
magazines. From generating original design ideas, mood Small budget social media campaign for Tesco Baby Club
board & synopsis, to layout design, image retouching and print production management
APA Customer Magazine Awards 2010
• Implement commercial advertorials, mailers, and other
The Best Consumer Publication Title
projects, from initial clients briefing to completion
Tesco Baby & Toddler magazines
• Create quarterly Baby Event print mailers and online digital
campaigns to promote sales in Tesco stores and online
• Attend and assist photo shoots, provide art direction when APA Customer Magazine Awards 2005
required. Source props, models, locations, stylists and The Most-Effective Business-to-Business Title
photographers. Brief and commission illustrations Vodafone - Business Sense magazine
REFERENCES ARE AVAILABLE ON REQUEST
Responsibilities
Digital Impact Awards 2016
• Work alongside the creative team on Tesco Baby Club Best Use of Social Media
magazines. From generating original design ideas, mood Small budget social media campaign for Tesco Baby Club
board & synopsis, to layout design, image retouching and print production management
APA Customer Magazine Awards 2010
• Implement commercial advertorials, mailers, and other
The Best Consumer Publication Title
projects, from initial clients briefing to completion
Tesco Baby & Toddler magazines
• Create quarterly Baby Event print mailers and online digital
campaigns to promote sales in Tesco stores and online
• Attend and assist photo shoots, provide art direction when APA Customer Magazine Awards 2005
required. Source props, models, locations, stylists and The Most-Effective Business-to-Business Title
photographers. Brief and commission illustrations Vodafone - Business Sense magazine
REFERENCES ARE AVAILABLE ON REQUEST
Social Media, Design, Layout, Art Direction, Budget, Retouching, Print, Event, Management, Sales, Advertorials, Campaign, Online, Production, Direction, Social
2003 - 2006
freelance
Freelance Magazine and Website Designer
Forward Ltd.
for various and commission illustrations
publishing and media companies
• Create striking online and social media content including
infographics, illustrations, animations and videos
• Forward Ltd
• Commercial project pitch presentations for famous brands
- UI and website design, email, interactive game and video.
(Pampers, Johnson's, Calpol and many others), for Baby
Clients including: Ford, Transport for London and Tesco
Club native advertising
- Magazine design for various titles including Barclays Talk
• Manage multiple projects in accordance with deadlines
magazine series, Vodafone Business Sense, Tesco Beauty,
& budgets, supervising freelance & junior designers and Tesco Baby & Toddler and Xerox
approving layouts for print and online
• River Publishing Ltd
• Work closely with the creative, editorial & marketing
Weight Watchers magazine
teams, developers, production and account managers in producing successful creative solutions according to briefs • IPC Media
• Review concepts and designs with the creative team. Ensure Women's Weekly magazine
all executions are consistent & conform to brand guidelines • Sunday Publishing Ltd
publishing and media companies
• Create striking online and social media content including
infographics, illustrations, animations and videos
• Forward Ltd
• Commercial project pitch presentations for famous brands
- UI and website design, email, interactive game and video.
(Pampers, Johnson's, Calpol and many others), for Baby
Clients including: Ford, Transport for London and Tesco
Club native advertising
- Magazine design for various titles including Barclays Talk
• Manage multiple projects in accordance with deadlines
magazine series, Vodafone Business Sense, Tesco Beauty,
& budgets, supervising freelance & junior designers and Tesco Baby & Toddler and Xerox
approving layouts for print and online
• River Publishing Ltd
• Work closely with the creative, editorial & marketing
Weight Watchers magazine
teams, developers, production and account managers in producing successful creative solutions according to briefs • IPC Media
• Review concepts and designs with the creative team. Ensure Women's Weekly magazine
all executions are consistent & conform to brand guidelines • Sunday Publishing Ltd
Social Media, Marketing, Design, Advertising, Video, UI, Print, Content, Website, Magazine design, Online, Production, Native, Native advertising, Social
My education
2002
-
2003
Ravensbourne University London
Masters, Interactive Digital Media Design (Minor in Research)
Masters, Interactive Digital Media Design (Minor in Research)
2000
-
2002
University of the Arts London
Bachelors, Design (Minor in Website)
Bachelors, Design (Minor in Website)
London College of Printing
N/a, N/a
N/a, N/a
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