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Senior
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1
jobs
Strategist, Innovator, Story Teller
Catherine Tayeh
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Leading on genuine insights, big picture brand and coms planning, and fearless experience design. Hunting for projects that feed curiosity and originality.
Markets
United Kingdom
Industries
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2020
job
Senior Strategist
Freelance / Thinkerbell.
Delivering brand and communications strategy to solve commercial problems and impact social issues. Charting a path for brands and businesses to achieve their desired future-state, achieved by synthesising client intel, creative exploration and consumer experience. Generating original insights that inspire ideation and design, and that are built on thorough interrogation of cultural/competitor insights, behavioural and market research, data driven analysis.
Clients: Bega, Sukin, 13Cabs, Hanes, West Winds Gin, Bricklane Beer, Inclusive Australia (Australia Post & PWC) Transurban, RMIT, 13Cabs, MiVote, Our Watch, Moula
Industries: FMCG, Cosmetics, Transport, Tech, Retail, Fashion, Liquor, NGO, Infrastructure, Government, Education, Fintech.
Clients: Bega, Sukin, 13Cabs, Hanes, West Winds Gin, Bricklane Beer, Inclusive Australia (Australia Post & PWC) Transurban, RMIT, 13Cabs, MiVote, Our Watch, Moula
Industries: FMCG, Cosmetics, Transport, Tech, Retail, Fashion, Liquor, NGO, Infrastructure, Government, Education, Fintech.
Design, Retail, Market research, Research, Fashion, Fintech, FMCG, Infrastructure, Social
2016 - 2017
job
Campaign Manager (Acquisition)
eBay.
Driving strategic acquisition and reactivation initiatives for the world's biggest online marketplace. Leading creative, product and operations teams to test and scale innovative digital experiences across beauty, home, tech, and C2C verticals. Identifying and quantifying customer needs to create value, enable change and measure impact for the business.
Projects: Insights for under-indexing customers, New market testing and prioritisation, Campaign and product innovation roadmap eg. Beauty Lust-Haves, Cracking Christmas, Creative workshop series.
Projects: Insights for under-indexing customers, New market testing and prioritisation, Campaign and product innovation roadmap eg. Beauty Lust-Haves, Cracking Christmas, Creative workshop series.
Operations, Innovation, Test, Testing, Campaign, Online, Workshop, Manager
2015 - 2016
job
Head of Marketing
Deliveroo (Aus) B2B B2C.
Owning the city and nation-wide growth marketing strategy, budgets and targets. Leading omni-channel planning and execution including own channels (web/app), CRM, social, content, affiliates, paid/organic digital, events, sponsorships, partnerships, ATL, ambassadors, guerrilla, PR and other brand initiatives. Managing outputs of creative and production teams. Reporting directly to GM and international marketing leads on targets, planned activity and actionable learnings.
Projects: Pre-launch insights and go to market strategy, B2B and B2C campaigns including Free Burger Friday, Mutant Burger Apocalypse, World Doughnut Day. Partnerships with LinkedIn, Dropbox, Krispy Kreme, FOX, ShowPo. Luke Nguyen, Ooh Media.
Projects: Pre-launch insights and go to market strategy, B2B and B2C campaigns including Free Burger Friday, Mutant Burger Apocalypse, World Doughnut Day. Partnerships with LinkedIn, Dropbox, Krispy Kreme, FOX, ShowPo. Luke Nguyen, Ooh Media.
Growth, Dropbox, That you, Social, Go, Production, App, Web, International, Marketing, Content, Pr, Linkedin, B2C, B2B, CRM, MArketing Strategy
2013 - 2015
job
Strategy Manager
URM.
Driving business critical programs for a global privately-owned environmental services conglomerate >500M (rev). Identifying opportunities in emerging technology through analysis, benchmarking and problem solving. Adopting a disciplined, collaborative approach to manage multiple strategy projects in varying stages of development. Building influential relationships with senior management and key stakeholders including government, supply chain, industry bodies.
Projects: Health and wellness campaign for 300 staff, Digital transformation strategy and roll-out for all business units, Tender bid writing and project management for commercial & government ($3-50m); Collaborations with New Energy and Ecube Labs.
Creative Director USU (Festivals)
Managing creative and business delivery of Sydney University's festivals. Leading co-design process with 250+ community organisations, CEO/board members, business units. Curating targeted, innovative cultural program including environmental, diversity and inclusion events. Leading omni-channel planning and execution including own channels, CRM, social, PR, print, OOH, partnerships.
Projects: Orientation Week (Creative and Marketing Director), Verge Arts Festival (Marketing and PR Director)
Projects: Health and wellness campaign for 300 staff, Digital transformation strategy and roll-out for all business units, Tender bid writing and project management for commercial & government ($3-50m); Collaborations with New Energy and Ecube Labs.
Creative Director USU (Festivals)
Managing creative and business delivery of Sydney University's festivals. Leading co-design process with 250+ community organisations, CEO/board members, business units. Curating targeted, innovative cultural program including environmental, diversity and inclusion events. Leading omni-channel planning and execution including own channels, CRM, social, PR, print, OOH, partnerships.
Projects: Orientation Week (Creative and Marketing Director), Verge Arts Festival (Marketing and PR Director)
Festival, Manager, Social, Energy, Energy, Campaign, Health, Development, Ceo, Community, Design process, Marketing, Transformation, Technology, Management, Pr, Print, Digital transformation, CRM, Writing, Project Management, Design
My education
University of Sydney
Masters, Grad Cert Transnational Law
Masters, Grad Cert Transnational Law
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