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An experienced creative matchmaker - successfully introducing clients' brands to their customers.
Louis Loizou
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
With over 30 years experience, Louis has an extensive portfolio of fruitful relationships, including Microsoft, P&G, Blue Circle, Visa, Cap Gemini, Diageo, Hewlett-Packard, SC Johnson, GSK, Nestlé and Purina.
The past five years he has built up a strong freelance CV working with agencies such as Saatchi Wellness, Blackdog, St Frank's, Integer (TBWA), We Are Alexander, Oliver, Initials, Liquid Retail (Dubai), Pinwheel Content (California) and Jack Morton Worldwide.
Previously at Ogilvy/Geometry Global, he brought his wealth of shopper marketing and activation expertise to the SC Johnson account as Creative Director, leading an experienced and talented team on household FMCG brands like Glade, Autan, Kiwi, Raid, Duck and Mr Muscle. He also led the GlaxoSmithKline account for their Oral Care, Skin Health and Respiratory brands.
During his time at Saatchi X, where he was a founder member, Louis cut his teeth on successful projects for Visa's sponsorship for the Winter Olympics in Torino, and primarily as lead shopper creative on the Pampers account where he co-produced shopper principles for the accounts' global store based design. He also enjoyed a very successful time as interim-Creative Director at Saatchi X's Frankfurt office, leading the team there to successful pitch wins for Salewa and successes for Pampers and MSC.
Louis has also presided as chair of judges at The Grocer Magazine's Marketing, Advertising & PR awards and a regular reviewer and commentator on the latest new creative campaigns for the magazine. He has also written, designed and published the “SHOPPING LIST: 50 shopper marketing facts to put in your creative basket”. Currently, he hosts a successful podcast, "Orbiting the Creative Hairball" chatting to esteemed creative directors about their careers and experiences in advertising.
http://********.**
The past five years he has built up a strong freelance CV working with agencies such as Saatchi Wellness, Blackdog, St Frank's, Integer (TBWA), We Are Alexander, Oliver, Initials, Liquid Retail (Dubai), Pinwheel Content (California) and Jack Morton Worldwide.
Previously at Ogilvy/Geometry Global, he brought his wealth of shopper marketing and activation expertise to the SC Johnson account as Creative Director, leading an experienced and talented team on household FMCG brands like Glade, Autan, Kiwi, Raid, Duck and Mr Muscle. He also led the GlaxoSmithKline account for their Oral Care, Skin Health and Respiratory brands.
During his time at Saatchi X, where he was a founder member, Louis cut his teeth on successful projects for Visa's sponsorship for the Winter Olympics in Torino, and primarily as lead shopper creative on the Pampers account where he co-produced shopper principles for the accounts' global store based design. He also enjoyed a very successful time as interim-Creative Director at Saatchi X's Frankfurt office, leading the team there to successful pitch wins for Salewa and successes for Pampers and MSC.
Louis has also presided as chair of judges at The Grocer Magazine's Marketing, Advertising & PR awards and a regular reviewer and commentator on the latest new creative campaigns for the magazine. He has also written, designed and published the “SHOPPING LIST: 50 shopper marketing facts to put in your creative basket”. Currently, he hosts a successful podcast, "Orbiting the Creative Hairball" chatting to esteemed creative directors about their careers and experiences in advertising.
http://********.**
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
freelance
Freelance Creative Director
Jack Morton Worldwide / Integer TBWA / Oliver / Live&Breathe.
Geometry / Something / Pinwheel (USA) / Elastic / Initials / Howell Penny / We Are Alexander / private and direct clients
USA
2016 - 2017
job
VividBrand/Arc Creative Director
unknown.
2011 - 2016
project
Judge and Chair of Judges at the GRAMIAs
The Grocer Marketing, Advertising & PR Awards.
2012 - 2016
job
Creative Director SC Johnson
Ogilvy/Geometry Global.
GSK
2015 - 2015
project
Author "Shopping List
unknown.
50 shopper marketing facts to put in your creative basket"
Creative disciplines
Shopper marketing / brand activation / experiential / B2B / integrated campaigns & through-the-line / DM / corporate identity / branding / digital / design
Creative disciplines
Shopper marketing / brand activation / experiential / B2B / integrated campaigns & through-the-line / DM / corporate identity / branding / digital / design
Marketing, Design, Branding, B2B, Brand activation, Corporate identity
2009 - 2012
job
Saatchi X Creative Director Pampers CEEMEA & Western Europe / Creative Lead P&G EMEA
unknown.
2011 - 2011
job
Saatchi X Frankfurt Interim Creative Director
unknown.
Interim
2007 - 2010
freelance
Freelance Creative Director
Leo Burnett / ArcWW / Saatchi X / DDB / RMG Connect / Iris / Arthur.
Euro RSCG / Memac Ogilvy Dubai / VCCP / Altogether Digital (WCRS) / Attention / Smart / Strategem Dublin / Wunderman / Spinnaker / MWO / Gravity Thinking / Ideas Bureau (Saudi Arabia) / Mabox / ITCH / Cherry / Banner
Banner
2003 - 2007
job
Saatchi X Creative Director
unknown.
1996 - 2003
job
Oasis Communications Co-founder & Creative Director
unknown.
Founder
1992 - 1995
job
UffindellWest Senior Designer
unknown.
1990 - 1992
freelance
Number 8 Design Consultants Freelance Senior Designer
unknown.
1989-90 The Jenkins Group Senior Designer
1986-89 The Small Back Room Junior Designer
_CV
Miscellaneous
1986-89 The Small Back Room Junior Designer
_CV
Miscellaneous
Design, Jenkins
My education
1983
-
1986
Canterbury College of Art AND Design
Bachelors, Graphic Design
Bachelors, Graphic Design
1982
-
1983
Middlesex University
N/a, Art Foundation
N/a, Art Foundation
1975
-
1982
Stationers Companys School
Secondary, N/a
Secondary, N/a
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