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Professional content creator and brand marketer since 2011.
Fani Kelesidou
,
Willesden Green, United Kingdom
Experience
Other titles
Skills
I'm offering
Professional content creator since 2011. Brand aficionado enjoying the process of building brands from the ground up and delivering messages that speak to logic and emotion.
Equipped with a background in research and business journalism, creating empowering campaigns and engaging content is my superpower.
Equipped with a background in research and business journalism, creating empowering campaigns and engaging content is my superpower.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Brand Manager
Hindawi Limited.
Accountable to the Commercial Director of Hindawi, a leading open access publisher of 230 plus journals. Responsible for:
● Responsible for assembling, leading and managing a team of freelance writers and commissioning new content relevant to key segments.
● Responsible for the editorial calendar and promotion of the company blog.
● Responsible for reviewing and editing the content featured in the company's Editor Community Site.
● Responsible for commissioning new content for specific markets (China, B2C marketing - authors and editors).
● Delivering a brand and content strategy, including brand vision and value proposition for short as well as long term at both company and product level.
● Creating and managing promotional collateral to establish and maintain product branding.
● Managing the budget for social media advertising, promotional items, and content creation.
● Working with the Design and DevOps team to ensure the company's new website remains current (in terms of brand, messaging, and content).
● Leading and managing the creation of dynamic content (videos) to be featured on the company website.
● Responsible for assembling, leading and managing a team of freelance writers and commissioning new content relevant to key segments.
● Responsible for the editorial calendar and promotion of the company blog.
● Responsible for reviewing and editing the content featured in the company's Editor Community Site.
● Responsible for commissioning new content for specific markets (China, B2C marketing - authors and editors).
● Delivering a brand and content strategy, including brand vision and value proposition for short as well as long term at both company and product level.
● Creating and managing promotional collateral to establish and maintain product branding.
● Managing the budget for social media advertising, promotional items, and content creation.
● Working with the Design and DevOps team to ensure the company's new website remains current (in terms of brand, messaging, and content).
● Leading and managing the creation of dynamic content (videos) to be featured on the company website.
B2c marketing, Manager, Social, China, Content strategy, Community, Blog, Website, Content, Social Media, DevOps, B2C, Budget, Content creation, Advertising, Branding, Design, Marketing
2016 - 2017
job
Social & Digital Marketing Executive
Association of Child and Adolescent Mental Health.
Accountable to the Marketing Manager. Responsible for:
● Working closely with the Web Developers to ensure the Organisation's new website remains current and up to date and the user interface remains relevant.
● Alongside the Marketing Manager, planning and executing the annual social media marketing plan in order to meet the business objectives and deliver against agreed targets.
● Creating and producing all of the content to deliver the social media marketing plan, including the provision of a monthly blog, bi-monthly newsletter, targeted email bulletins and regular themed content for the website and social media posts.
● Updating all content across all digital platforms, to be the guardian for the website and social media platforms.
● Working collaboratively with the wider team at ACAMH to help generate the creative content to deliver both the communications plan and the online CPD.
● Working closely with the Events manager regarding the marketing of the Organisation's events and organising and delivering the digital marketing for the events.
● Working closely with the Web Developers to ensure the Organisation's new website remains current and up to date and the user interface remains relevant.
● Alongside the Marketing Manager, planning and executing the annual social media marketing plan in order to meet the business objectives and deliver against agreed targets.
● Creating and producing all of the content to deliver the social media marketing plan, including the provision of a monthly blog, bi-monthly newsletter, targeted email bulletins and regular themed content for the website and social media posts.
● Updating all content across all digital platforms, to be the guardian for the website and social media platforms.
● Working collaboratively with the wider team at ACAMH to help generate the creative content to deliver both the communications plan and the online CPD.
● Working closely with the Events manager regarding the marketing of the Organisation's events and organising and delivering the digital marketing for the events.
Digital Marketing, Social Media, Marketing, Social Media Marketing, Creative content, Content, Website, Blog, Organization, Web, BEE, Online, Social, UP, Manager
2014 - 2016
freelance
Freelance Contributor
Twomargins.com.
Freelance position providing annotations on quarterly earnings releases for an international audience
● Helping readers gain financial insight by presenting complex information in an accessible, succinct way
● Helping readers gain financial insight by presenting complex information in an accessible, succinct way
Presenting, International
2015 - 2015
job
Editorial Assistant
JIAS.
Short-term role for the release of a special issue of the Journal of the International Aids Society.
● project management of a special issue on women's reproductive health
● project management of a special issue on women's reproductive health
Project Management, Management, Health, International
2014 - 2015
job
Editorial Assistant
Frontiers Media SA.
Editorial internship in academic publishing for Switzerland's largest open access publisher.
● Manuscript tracking
● Overseeing the peer review process
● Manuscript tracking
● Overseeing the peer review process
Internship
2012 - 2014
job
Senior Contributor, The Motley Fool (USA)
unknown.
Accountable to the President of the company's Freelance Network undertaking research and analysis targeting international audiences for this world-renowned financial services multimedia company.
● Original analysis on stocks across diverse sectors (shipping, retail, wearable technology, digital currencies)
● Business journalism, reporting/commenting on international companies operating in the retail sector
● Original analysis on stocks across diverse sectors (shipping, retail, wearable technology, digital currencies)
● Business journalism, reporting/commenting on international companies operating in the retail sector
Retail, Research, Technology, Network, Shipping, International, USA, President
2011 - 2012
job
Administrative Assistant
Michalis Zisopoulos & Co.
Sales and customer service for this international provider of integrated office automation solutions.
Automation, Customer service, Sales, Service, Office, International
2006 - 2011
job
Administrative Assistant, POE
DOY.
Sales, customer service and product development of a monthly published tax magazine with nationwide circulation.
Product development, Customer service, Sales, Service, Development
My education
2019
-
?
Chartered Institute of Marketing
Professional Diploma in Digital Marketing, Level 6, Digital Marketing
Professional Diploma in Digital Marketing, Level 6, Digital Marketing
2007
-
2009
Panteion University of Political and Social Science
Masters, Political Economy
Masters, Political Economy
2002
-
2007
Panteion University of Political and Social Science
BSc, International and European Studies
BSc, International and European Studies
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