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jobs
Behavioural science consultant
Rio Cook
,
Cheltenham, United Kingdom
Experience
Other titles
Skills
I'm offering
Behavioural science and market insights specialist, with a background in implicit research methods and consumer decision making. Founder of content marketing agency Soul of Social.
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Industries
Language
English
Fluently
Available
My experience
2020 - ?
job
Founder
Soul of Social.
● Behavioural science consultant for brands including Google. Providing consultation on how to apply behavioural science learnings to brand, consumer, user experience practices and marketing campaigns.
● Advising on brand strategy to skincare and beauty brands, optimising digital marketing strategy, copywriting, market research and analytics, managing product launches & creating marketing content.
● Running paid advertising campaigns to increase website traffic and product sales
● Editorial writer for Organa Beauty Wellbeing Magazine
● Business development, client sourcing and proposal writing
● Advising on brand strategy to skincare and beauty brands, optimising digital marketing strategy, copywriting, market research and analytics, managing product launches & creating marketing content.
● Running paid advertising campaigns to increase website traffic and product sales
● Editorial writer for Organa Beauty Wellbeing Magazine
● Business development, client sourcing and proposal writing
Analytics, Brand identity, Founder, Google, Science, Development, Digital Marketing Strategy, Website, Content, Sourcing, Sales, Digital Marketing, Research, Market research, Writing, User Experience, MArketing Strategy, Advertising, Copywriting, Business development, Marketing
2019 - 2020
job
Global Behavioural Science Director
Kantar.
● Development of intellectual property: Driving force behind developing psychology-based market research tools to understand consumer perceptions towards brands.
● Market research design: Designing and executing research projects to test new cognitive science approaches for brands such as Google, Bose, L'Oreal and Lloyds Bank.
● Leadership: Recognised for my leadership skills, designing and running workshops in neuromarketing across Kantar offices in Europe, with over 50 people per session.
● Public speaking: I regularly presented my analysis to global clients, brand managers and marketing campaign leaders, as well as presenting new research methods across the company.
● Notable Awards & Achievements: Awarded a UK impact and recognition award for running a global analysis project with BrandZ(TM), quantifying the intuitive strength of brand assets. I ran a study on implicit perceptions towards Feminism and have written an article which is published on the Kantar US website. Link can be sent upon request.
● Market research design: Designing and executing research projects to test new cognitive science approaches for brands such as Google, Bose, L'Oreal and Lloyds Bank.
● Leadership: Recognised for my leadership skills, designing and running workshops in neuromarketing across Kantar offices in Europe, with over 50 people per session.
● Public speaking: I regularly presented my analysis to global clients, brand managers and marketing campaign leaders, as well as presenting new research methods across the company.
● Notable Awards & Achievements: Awarded a UK impact and recognition award for running a global analysis project with BrandZ(TM), quantifying the intuitive strength of brand assets. I ran a study on implicit perceptions towards Feminism and have written an article which is published on the Kantar US website. Link can be sent upon request.
Marketing, Design, Market research, Research, Leadership, Test, Website, Public speaking, Workshops, Presenting, Development, Science, Google, Campaign
My education
2010
-
2013
The University of Manchester
BSc, Neuroscience
BSc, Neuroscience
2008
-
2012
The University of Manchester
1st Class Honours, Neuroscience
1st Class Honours, Neuroscience
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