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jobs
Experienced marketer specialising in Digital and Social Media Management.
Emma Panas
,
Bromley, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced Digital and Social Marketing Manager, with over 8 years in the field across different industries. I specialise in building and executing strategies to scale companies online presence and drive revenue. I am advanced in all social and digital platform management, paid social, ESPs, Google Analytics and Affiliate Marketing. I have worked on all sorts of campaigns from global fashion brands to small beauty start ups including Rapha Racing, Aurelia Skincare and Skinny Tan. I pride myself on being able to identify and implement strategies that help brands successfully improve revenue and expand their presence.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2020
job
Digital Marketing Manager
Aurelia Probiotic Skincare.
I managed all digital platforms and digital strategy for the brand. This included budgeting and forecasting, email campaigns, paid social strategy and implementation, affiliate marketing and PPC.
Digital Marketing, Affiliate marketing, Social Media Marketing, Digital and social campaigns, Social media copywriting, Social Media, Email marketing, Marketing campaigns, Digital Strategy, Digital Marketing Strategy, Google analytics, Copywriting, Shopify, Magento, Brand identity, Social media ads
2019 - 2020
job
Digital Marketing & Social Manager
InnovaDerma Plc.
I was responsible for direct to consumer sales and relationships for InnovaDerma across the UK and Europe. I created specialist campaigns to boost sales and meet KPIs, whilst simultaneously running
brand awareness content, specifically focused on the growth of two major beauty brands. This
channel has had a significant positive impact on brand awareness and loyalty and has driven success
in major UK retailers. My role had a number of responsibilities:
Campaign management
- Managing the development of a wide variety of campaigns for promotional purposes across all
online platforms. This includes the development of strong creative assets, copywriting and considering target audience insights.
- Analysing and interpreting data to adapt marketing strategies.
- Redesigning the framework for the company website, in order to improve customer journeys and increase conversions.
- Running PPC campaigns to drive brand awareness and support retail sales.
- Using Google analytics and Shopify/Magento to identify user journeys and where conversions
can be improved.
- Maintaining and updating website. (Shopify, Magento, SEO)
- Creating email marketing and lead generation campaigns to improve both customer acquisition
and retention.
- Management of digital agencies, weekly meetings to discuss strategy and KPI's.
- Forecasting revenue and budgeting accordingly
- Implementing paid campaigns across AdWords, Facebook Ads Manager and Adroll. (PPC, CPP)
- The management of our affiliate platform, finding new opportunities to work with publishers and drive revenue.
- Working towards a healthy ROAS, making sure all campaigns were optimised and profitable
- Writing in depth monthly reports, focusing on low cost acquisitions and CPP, and recognising
trends to apply to future sales and brand awareness strategies.
- Responsible for the extremely successful launch of a new range of products, driving sales for
retailers such as Boots and Superdrug by executing a comprehensive paid social campaign.
- Management of a team of 8, including community managers, web developers and customer
service representatives. This includes setting realistic but stretching targets which they can work
towards individually and as a team.
- Implementing customer loyalty programmes, to improve retention.
- Worked closely with a number of digital agencies, including Dot Digital and Optimizely, to consistently improve online presence and ensure every customer interaction is positive and builds
brand equity.
brand awareness content, specifically focused on the growth of two major beauty brands. This
channel has had a significant positive impact on brand awareness and loyalty and has driven success
in major UK retailers. My role had a number of responsibilities:
Campaign management
- Managing the development of a wide variety of campaigns for promotional purposes across all
online platforms. This includes the development of strong creative assets, copywriting and considering target audience insights.
- Analysing and interpreting data to adapt marketing strategies.
- Redesigning the framework for the company website, in order to improve customer journeys and increase conversions.
- Running PPC campaigns to drive brand awareness and support retail sales.
- Using Google analytics and Shopify/Magento to identify user journeys and where conversions
can be improved.
- Maintaining and updating website. (Shopify, Magento, SEO)
- Creating email marketing and lead generation campaigns to improve both customer acquisition
and retention.
- Management of digital agencies, weekly meetings to discuss strategy and KPI's.
- Forecasting revenue and budgeting accordingly
- Implementing paid campaigns across AdWords, Facebook Ads Manager and Adroll. (PPC, CPP)
- The management of our affiliate platform, finding new opportunities to work with publishers and drive revenue.
- Working towards a healthy ROAS, making sure all campaigns were optimised and profitable
- Writing in depth monthly reports, focusing on low cost acquisitions and CPP, and recognising
trends to apply to future sales and brand awareness strategies.
- Responsible for the extremely successful launch of a new range of products, driving sales for
retailers such as Boots and Superdrug by executing a comprehensive paid social campaign.
- Management of a team of 8, including community managers, web developers and customer
service representatives. This includes setting realistic but stretching targets which they can work
towards individually and as a team.
- Implementing customer loyalty programmes, to improve retention.
- Worked closely with a number of digital agencies, including Dot Digital and Optimizely, to consistently improve online presence and ensure every customer interaction is positive and builds
brand equity.
Web, Content, Website, Growth, Support, Affiliate, Community, Retention, KPI, Development, Service, Google, Campaign, Online, Framework, Cpp, Social, Manager, Social media ads, Shopify, Marketing, Copywriting, Seo, Google analytics, Writing, Retail, Email marketing, Forecasting, Digital Marketing, PPC, Facebook, Adwords, Magento, Management, ADS, Sales, Analytics
2018 - 2019
job
Global Head of Social
Rapha Racing Limited.
Global Head of Social, Rapha Racing Limited (November 2018 - June 2019, 6 month contract)
- Responsible for the social media management of this global sports brand. I managed all social
platforms on a global basis, including accounts with over half a million followers.
- Working closely with the media and brand team to implement and execute effective strategies, I
was able to maximise channel growth and user engagement, identifying trends in the market and
making sure that only content with substance and purpose was presented to our current and constantly growing audience.
- Involved in the development, production and execution of a wide variety of campaigns, including
procuring content including motion graphics, Giphy's, custom produced videos and imagery.
- Responsible for preparing and delivering weekly reports summarising user engagement, and identifying and developing strategies for maintaining and improving performance. This included
reviewing and interpreting data through Google Analytics to identify potential new target audience
segments.
- The success of the campaigns I ran meant that organic user growth in 3 months was greater than
that in the entire previous year, acquiring over 80,000 users on Instagram alone.
- Responsible for the social media management of this global sports brand. I managed all social
platforms on a global basis, including accounts with over half a million followers.
- Working closely with the media and brand team to implement and execute effective strategies, I
was able to maximise channel growth and user engagement, identifying trends in the market and
making sure that only content with substance and purpose was presented to our current and constantly growing audience.
- Involved in the development, production and execution of a wide variety of campaigns, including
procuring content including motion graphics, Giphy's, custom produced videos and imagery.
- Responsible for preparing and delivering weekly reports summarising user engagement, and identifying and developing strategies for maintaining and improving performance. This included
reviewing and interpreting data through Google Analytics to identify potential new target audience
segments.
- The success of the campaigns I ran meant that organic user growth in 3 months was greater than
that in the entire previous year, acquiring over 80,000 users on Instagram alone.
Social Media, Google analytics, Motion graphics, Social media management, Instagram, Management, Analytics, Content, Growth, Development, Google, Production, Social
2018 - 2018
job
PR Assistant & Social Media Manager, Neil Reading PR
unknown.
Fixed term placement)
- I took this placement as an opportunity to expand my knowledge of more traditional PR and to supplement my already extensive knowledge of and experience in, social media.
- Worked on projects in both the entertainment and lifestyle sectors and regularly identified and liaised with relevant influencers to help build press coverage for clients.
- I took over all social media channels to build the agency's online presence. I prepared and deployed engaging content and, using analytic tools, prepared reports for the owner on which
posts were the most successful and insights into why this might have been the case.
- I took this placement as an opportunity to expand my knowledge of more traditional PR and to supplement my already extensive knowledge of and experience in, social media.
- Worked on projects in both the entertainment and lifestyle sectors and regularly identified and liaised with relevant influencers to help build press coverage for clients.
- I took over all social media channels to build the agency's online presence. I prepared and deployed engaging content and, using analytic tools, prepared reports for the owner on which
posts were the most successful and insights into why this might have been the case.
Social Media, Pr, Content, Online, Social, Manager
2015 - 2017
job
Social Media Manager
Futurecut Productions.
My role involved managing all social platforms and digital marketing, including preparing,
deploying and monitoring campaigns and the associated content, as well as managing social
media budget and ad spend.
- Social media had not previously been used effectively by Futurecut, I was asked to identify and target the most relevant audience segments, through the use of of analytics tools and then create
content which would engage and resonate with them to build brand equity.
- I implemented a weekly reporting system to keep both Futurecut management and their partners
updated on progress and performance.
- My role also included general admin tasks, such as booking sessions, organising calendars,
responding to emails and day-to-day office management. This also involved optimising the use of studio time, so maximising revenues.
deploying and monitoring campaigns and the associated content, as well as managing social
media budget and ad spend.
- Social media had not previously been used effectively by Futurecut, I was asked to identify and target the most relevant audience segments, through the use of of analytics tools and then create
content which would engage and resonate with them to build brand equity.
- I implemented a weekly reporting system to keep both Futurecut management and their partners
updated on progress and performance.
- My role also included general admin tasks, such as booking sessions, organising calendars,
responding to emails and day-to-day office management. This also involved optimising the use of studio time, so maximising revenues.
Digital Marketing, Social Media, Marketing, Budget, Management, Analytics, Content, Monitoring, Office, Booking, Social, Manager
2009 - 2014
job
Songwriter and Marketing & Social Media Assistant, Warner
Records and Kobalt Publishing.
I was in a band consisting of two members. We shared responsibility for the creative direction of the project. I was responsible for delegating tasks to our management team, the record label and produc-
tion team to drive the project forward and achieve targets.
- Created all content for social media platforms, identifying peak times to upload and engage with our
target audience segments.
- Secured international recording contract with Warner Records and Kobalt Publishing, and this
involved liaising with a variety of professionals during the process, including lawyers and accountants.
-Helped to build this team of industry professionals to support the group, including band management
& PR (both online and print) and a number of new fashion designers.
- Lucky enough to be able to shadow the Head of Marketing at Warner Records, assisting in budget
distribution for paid social posts.
- The band toured the UK and performed live at a number of mainstream festivals including
Glastonbury and Bestival. We received a large amount of positive feedback from high profile media
publications including The Sunday Times, The Guardian, The Sun and a number of music magazines
including NME and The Clash.
tion team to drive the project forward and achieve targets.
- Created all content for social media platforms, identifying peak times to upload and engage with our
target audience segments.
- Secured international recording contract with Warner Records and Kobalt Publishing, and this
involved liaising with a variety of professionals during the process, including lawyers and accountants.
-Helped to build this team of industry professionals to support the group, including band management
& PR (both online and print) and a number of new fashion designers.
- Lucky enough to be able to shadow the Head of Marketing at Warner Records, assisting in budget
distribution for paid social posts.
- The band toured the UK and performed live at a number of mainstream festivals including
Glastonbury and Bestival. We received a large amount of positive feedback from high profile media
publications including The Sunday Times, The Guardian, The Sun and a number of music magazines
including NME and The Clash.
Social Media, Marketing, Budget, Creative direction, Print, Fashion, Pr, Management, Content, Support, Music, International, Online, Direction, Social
My education
2008
-
2009
The Institute of Contemporary Music Performance
Hndhncorequivalent, Vocal
Hndhncorequivalent, Vocal
2003
-
2008
Dartford Grammar School for Girls
N/a, N/a
N/a, N/a
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