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Senior
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0
jobs
Business Finance, Bookkeeping,Cash Flow, Annual Return, VAT
Cho Lay Mon Fernandes
,
london, United Kingdom
Experience
Other titles
Skills
I'm offering
Over 10 years of experience running finance functions for starts up business as well as large corporation. Well-versed in providing services including business finance, annual accounts return, VAT, book-keeping, cash flow management, forecasting and budgeting.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2020
job
Financial Controller (Commercial Finance)
Dentsu Aegis Network Group.
Leading a finance team of 10 across 3 sites. Delivering financial planning and reporting, client
profitability, management dashboard and analysis to support core business strategies in partnership with the VP/CFO;
● Collaboration with commercial team in managing Salesforce pipeline for revenue opportunities,
track and review client fee, opt-in agreements and ongoing process improvement for key clients;
● Improved cash flow and net working capital by managing effective media billing and payment
reconciliation practice between finance, client service and platform data analytic teams;
● Worked as part of a multicultural organisation and within international group structure (Financial
consolidation with Merkle EMEA based in Spain, Scotland, and integrating Merkle into Dentsu
Group - UK/US).
profitability, management dashboard and analysis to support core business strategies in partnership with the VP/CFO;
● Collaboration with commercial team in managing Salesforce pipeline for revenue opportunities,
track and review client fee, opt-in agreements and ongoing process improvement for key clients;
● Improved cash flow and net working capital by managing effective media billing and payment
reconciliation practice between finance, client service and platform data analytic teams;
● Worked as part of a multicultural organisation and within international group structure (Financial
consolidation with Merkle EMEA based in Spain, Scotland, and integrating Merkle into Dentsu
Group - UK/US).
Salesforce, Management, Finance, Service, Net, Support, CFO, Organization, International, Working capital
2017 - 2020
job
Associate Director (Commercial Finance)
Finecast Ltd.
Working on due diligence in collaboration with the FD and CEO on setting up new business.
Set up Finecast Ltd from day zero to a global scale. As a result, I was progressed from financial
controller to associate director role;
● Providing commercial input, business insight and modelling to drive the high YoY growth (>50%) of the business and support strategic decision making by senior leadership;
● Participating in meetings at head of department level and provide recommendations in areas for
revenue maximisation, gross and campaign margin improvement;
● Business partnering with product team and technology platform specialists in identifying product
profitability, cost efficiency and prevention inventory fraud activities;
● Key role in hiring, coaching and developing a finance team, that provides accurate information of the business to departments and senior management;
● Main point of contact in dealing with client / internal / external audit. Statutory accounts preparation
and Corporation Tax Pack.
Set up Finecast Ltd from day zero to a global scale. As a result, I was progressed from financial
controller to associate director role;
● Providing commercial input, business insight and modelling to drive the high YoY growth (>50%) of the business and support strategic decision making by senior leadership;
● Participating in meetings at head of department level and provide recommendations in areas for
revenue maximisation, gross and campaign margin improvement;
● Business partnering with product team and technology platform specialists in identifying product
profitability, cost efficiency and prevention inventory fraud activities;
● Key role in hiring, coaching and developing a finance team, that provides accurate information of the business to departments and senior management;
● Main point of contact in dealing with client / internal / external audit. Statutory accounts preparation
and Corporation Tax Pack.
Coaching, Audit, Leadership, Due Diligence, Management, Finance, Technology, Growth, Support, Ceo, Campaign, Audit, UP
2016 - 2017
job
Financial Controller (Commercial Finance)
Group M Supplier MarketPlace.
Business partnering with Commercial and Media Directors in strategy to optimise programmatic
advertising revenue, inventory yield management with broadcasters and publishers, margin and profitability of Display, Video and Addressable TV products;
● Manage the ongoing tracking of performance and return of investment of Media digital investment
with broadcasters and digital publishers;
● Ownership of financial and management reporting include month end P&L, Balance Sheet, annual
budget and quarterly re-forecasting including analysis and commentary;
● Collaborate with the Group M Finance team in consolidation of management accounts, group
reporting and audit.
advertising revenue, inventory yield management with broadcasters and publishers, margin and profitability of Display, Video and Addressable TV products;
● Manage the ongoing tracking of performance and return of investment of Media digital investment
with broadcasters and digital publishers;
● Ownership of financial and management reporting include month end P&L, Balance Sheet, annual
budget and quarterly re-forecasting including analysis and commentary;
● Collaborate with the Group M Finance team in consolidation of management accounts, group
reporting and audit.
Advertising, Video, Budget, Forecasting, Audit, Management, Finance, TV, Management Reporting, Programmatic, Audit
2014 - 2016
job
Financial Controller
Group M Entertainment.
Direct reporting to CEO in all financial and analytical reporting of the business with over £100
million turnover;
● Involved in contract negotiation(over 100 programme content and distribution agreements),
modelling, evaluating potential investments and return on investment with broadcasters,
production and distribution businesses;
● Ultimately responsible for providing UK budget, cost control, month end financial reports including
P&L, balance sheet, cost and royalty reports;
● Built and managed a finance team that works well within a small company of 28 employees within
a large corporation WPP. Continued implementation of operating efficiencies, system integration and change management.
million turnover;
● Involved in contract negotiation(over 100 programme content and distribution agreements),
modelling, evaluating potential investments and return on investment with broadcasters,
production and distribution businesses;
● Ultimately responsible for providing UK budget, cost control, month end financial reports including
P&L, balance sheet, cost and royalty reports;
● Built and managed a finance team that works well within a small company of 28 employees within
a large corporation WPP. Continued implementation of operating efficiencies, system integration and change management.
Change management, Budget, System Integration, Management, Finance, Integration, Content, Implementation, Ceo, Production
2012 - 2014
job
Management Accountant
Group M UK (WPP).
● Revenue recognition, manage media booking reconciliation of Group M Agencies;
● Produce monthly Group M UK P&L, balance sheet, inter company reporting and post journals for
month end report. Manage accrual, prepayment accounts and recharge cost to Group M Agencies;
● Responsible for quarterly reporting including: Corporate Social Responsibility report, Credit Risk
Analysis. Prepare VAT, P11D, PSA and other HMRC returns as required;
● Produce monthly Group M UK P&L, balance sheet, inter company reporting and post journals for
month end report. Manage accrual, prepayment accounts and recharge cost to Group M Agencies;
● Responsible for quarterly reporting including: Corporate Social Responsibility report, Credit Risk
Analysis. Prepare VAT, P11D, PSA and other HMRC returns as required;
Management, Accountant, Booking, Social
2012 - 2012
job
Financial Controller
Publicis Groupe.
● Promoted to Financial Controller for exceeding performance consistently and independently.
Management Accountant (Finance Shared Service Centre)
Resources UK (Publicis Groupe) Jan 2012 - Oct 2012
● Responsible for producing month end P&L, balance sheet and inter company reporting in Hyperion
for Publicis Groupe Agencies (Starcom and Zenith);
● Maintain fixed asset ledger including addition, depreciation and disposal. Foreign currency
revaluation of WIP, Bank, AP and AR balances. Review bank reconciliation and investigate on
large outstanding balances;
● Review debtor and creditor ageing and follow up with AP and AR team to clear balances. Monthly
balance sheet review meeting with senior management to raise issues, query and bring attention to the Finance Director.
Management Accountant (Finance Shared Service Centre)
Resources UK (Publicis Groupe) Jan 2012 - Oct 2012
● Responsible for producing month end P&L, balance sheet and inter company reporting in Hyperion
for Publicis Groupe Agencies (Starcom and Zenith);
● Maintain fixed asset ledger including addition, depreciation and disposal. Foreign currency
revaluation of WIP, Bank, AP and AR balances. Review bank reconciliation and investigate on
large outstanding balances;
● Review debtor and creditor ageing and follow up with AP and AR team to clear balances. Monthly
balance sheet review meeting with senior management to raise issues, query and bring attention to the Finance Director.
Management, Finance, Service, Accountant, UP
2009 - 2011
job
Accountant (Retail- Stock Accounts)
H&M Hennes Co. Ltd.
Responsible for stock accounts of four brands (H&M, COS, Monki and Cheap Mondays) operating
in the UK and Ireland. Providing daily, weekly and monthly stock (direct cost) reports to Country
and Area controllers;
● Commercial insight and data analysis on stock accounts. Assist finance manager with year-end
reporting to the central group accounts department in Sweden and external auditors E&Y;
● Double entry preparation, journal posting, accrual and prepayment process for store expenditures;
in the UK and Ireland. Providing daily, weekly and monthly stock (direct cost) reports to Country
and Area controllers;
● Commercial insight and data analysis on stock accounts. Assist finance manager with year-end
reporting to the central group accounts department in Sweden and external auditors E&Y;
● Double entry preparation, journal posting, accrual and prepayment process for store expenditures;
Data Analysis, Retail, Finance, Accountant, Manager
My education
?
-
2011
Oxford Brookes University
BSc, Accounting
BSc, Accounting
?
-
2000
University of Yangon
BSc, Physics
BSc, Physics
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