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Digital Marketing Consultant - SEO - Audits - Strategy
David Sayce
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am passionate about helping businesses take control of their digital presence and present themselves in a way that inspires, impresses, and builds confidence in their products, and services. Often referred to as a ‘deep generalist’ with broad business expertise and deep marketing specialised skills.
Areas of work:
* Technical website / SEO audits
* SEO / marketing consultancy
* Defining & executing SEO strategies
* On-site optimization
* Website reviews
* Technical auditing
* Backlink auditing
* Content planning
* Rank tracking & reporting
* Website migration experience
* SERP features & Schema markup
* Page speed optimization
With over 20 years of continued learning across digital marketing, blending the tactical and strategic elements, I work with clients, from startups and small businesses to enterprise. Industries include; arts & media, e-commerce, finance, legal services, luxury & HNWI, SaaS & member services across both B2B and B2C.
Areas of work:
* Technical website / SEO audits
* SEO / marketing consultancy
* Defining & executing SEO strategies
* On-site optimization
* Website reviews
* Technical auditing
* Backlink auditing
* Content planning
* Rank tracking & reporting
* Website migration experience
* SERP features & Schema markup
* Page speed optimization
With over 20 years of continued learning across digital marketing, blending the tactical and strategic elements, I work with clients, from startups and small businesses to enterprise. Industries include; arts & media, e-commerce, finance, legal services, luxury & HNWI, SaaS & member services across both B2B and B2C.
Markets
United States
United Kingdom
France
Germany
Lithuania
Denmark
Norway
Sweden
Finland
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Digital Marketing Consultant / Director
Paper Gecko Ltd.
This is my own business, initially setup in 2007 to run short projects often within the B2C environment for
small and medium sized businesses, advising across all elements of digital marketing.
Projects include;
- Head of Digital, SaaS business: HTTPS and Platform migration of the website, completed with zero loss of search engine traffic, SEO project & content strategy seeing a 40% increase in traffic for qualified keywords.
Lead generation project initiated to bring qualified leads into the business.
- SEO Consultant, Global leading D2C manufacturer of fine art products: Website migration and SEO project
- Digital Marketing Specialist, B2C retailer: Full Website Audit of mid-sized international e-commerce website.
- Head of Marketing, B2B Financial & HR Services: Setup of new digital-first marketing function hiring 9
specialists and integration of Salesforce and lead generation strategy, PPC audit and improvements, Marketo
marketing automation. Developing a new lead generation and nurturing strategy. Managed Accountex event in London that delivered over £80,000 of new business in 2 days.
- Search Consultant: SEO strategy to optimise website and specific pages for topics through keyword and competitor analysis, and full technical audits, improving online visibility and increasing sales 20% MoM.
- Digital lead: Strategy, planning and development for a new commercial financing company
Experienced with: SEMrush, Moz, Sitebulb, Screaming Frog, OnCrawl, Google Analytics & Search Console,
Mailchimp, Campaign Monitor
small and medium sized businesses, advising across all elements of digital marketing.
Projects include;
- Head of Digital, SaaS business: HTTPS and Platform migration of the website, completed with zero loss of search engine traffic, SEO project & content strategy seeing a 40% increase in traffic for qualified keywords.
Lead generation project initiated to bring qualified leads into the business.
- SEO Consultant, Global leading D2C manufacturer of fine art products: Website migration and SEO project
- Digital Marketing Specialist, B2C retailer: Full Website Audit of mid-sized international e-commerce website.
- Head of Marketing, B2B Financial & HR Services: Setup of new digital-first marketing function hiring 9
specialists and integration of Salesforce and lead generation strategy, PPC audit and improvements, Marketo
marketing automation. Developing a new lead generation and nurturing strategy. Managed Accountex event in London that delivered over £80,000 of new business in 2 days.
- Search Consultant: SEO strategy to optimise website and specific pages for topics through keyword and competitor analysis, and full technical audits, improving online visibility and increasing sales 20% MoM.
- Digital lead: Strategy, planning and development for a new commercial financing company
Experienced with: SEMrush, Moz, Sitebulb, Screaming Frog, OnCrawl, Google Analytics & Search Console,
Mailchimp, Campaign Monitor
Sales, Campaign monitor, Moz, Marketo, Audit, Online, Search, Campaign, Google, International, Content strategy, Development, Fine art, Website, Content, Analytics, Digital Marketing, Integration, Event, Mailchimp, Salesforce, Saas, Marketing Automation, E-commerce, Automation, PPC, Audit, B2C, B2B, Google analytics, Seo, Marketing
2014 - ?
freelance
Volunteer and Mentor
The Prince's Trust.
Events speaker, including; Technology for Marketing and International Search Summit, part of SMX
London
Webinar host and guest speaker
2014 to present: The Prince's Trust - Digital Marketing Specialist, Volunteer and Mentor
London
Webinar host and guest speaker
2014 to present: The Prince's Trust - Digital Marketing Specialist, Volunteer and Mentor
Digital Marketing, Marketing, Mentor, Technology, Speaker, International, Search
2014 - ?
job
Business mentor, Digital Marketing
Virgin StartUp.
Digital Marketing, Marketing, Mentor
2017 - 2018
job
Digital Lead
Link Asset Service.
Reporting to Head of Marketing
Brought in to lead the digital infrastructure towards the sale of the business by developing an integrated
digital eco-system for the future. Responsible for budgeting, reporting and one team member
- Developed and implemented multi channel digital strategy to help the LAS division meet its business, brand and relationship strategy through integrated ABM B2B campaigns and research of B2B2C opportunities.
- Development of new websites built to drive traffic through organic search using SEO best practices and PPC
along side developments to target lead generation opportunities for specific areas, 35% MoM rise in new
users and 75% increase in revenue.
- Introduced integrated product and go-to-market marketing email, automation and nurturing programmes into
the business, delivering marketing qualified leads for financial services products into the sales teams.
- Improved the delivery process and reporting of regulated UK shareholder emails (6m contacts)
- Introduced proof of concept projects for Single Customer view and greater granularity of attribution
- Marketing lead for GDPR steering group implementing data cleanse, compliance and communications.
Experienced with: Salesforce (CRM & email), DotMailer (email & automation), FW8, Umbraco, Drupal & Wordpress
(CMS), ON24 (Webinars), Hootsuite (social media), Quorus Bid Management
Brought in to lead the digital infrastructure towards the sale of the business by developing an integrated
digital eco-system for the future. Responsible for budgeting, reporting and one team member
- Developed and implemented multi channel digital strategy to help the LAS division meet its business, brand and relationship strategy through integrated ABM B2B campaigns and research of B2B2C opportunities.
- Development of new websites built to drive traffic through organic search using SEO best practices and PPC
along side developments to target lead generation opportunities for specific areas, 35% MoM rise in new
users and 75% increase in revenue.
- Introduced integrated product and go-to-market marketing email, automation and nurturing programmes into
the business, delivering marketing qualified leads for financial services products into the sales teams.
- Improved the delivery process and reporting of regulated UK shareholder emails (6m contacts)
- Introduced proof of concept projects for Single Customer view and greater granularity of attribution
- Marketing lead for GDPR steering group implementing data cleanse, compliance and communications.
Experienced with: Salesforce (CRM & email), DotMailer (email & automation), FW8, Umbraco, Drupal & Wordpress
(CMS), ON24 (Webinars), Hootsuite (social media), Quorus Bid Management
Drupal, Social, Go, Hootsuite, Search, Development, Infrastructure, Bid management, Compliance, Sales, Management, Umbraco, GDpr, Social Media, Salesforce, Automation, PPC, Websites, Research, CMS, B2B, CRM, Digital Strategy, Seo, Wordpress, Marketing
2008 - 2015
job
Head of Digital
Ince & Co.
- Reporting to BD & Marketing Director
A top 50 International Law firm regularly judged the number one in shipping and insurance law. Responsible for the integrated digital strategy of the firm, involving the governance of marketing across the international offices.
Digital KPIs saw continual improvements from 2008, shown in real business terms though new cases,
retained clients and wider brand awareness of the business, driving innovation within the legal industry both internally and externally. Responsible for budgeting, reporting and 3rd party suppliers, managing a
team of six.
- Introduced business intelligence, producing specific dashboards for Ince partners and BD teams to visualise the relationship between clients, campaigns, revenue and business goals.
- This improved the issue of 'organisational chaos' across the business, gave an understanding the clients
journey and experience through each touchpoint and allowed the business the opportunity to developed
cross selling of services across the firm though account based marketing campaigns
- Completed two full site refresh and development projects (including full digital audits) in 2009 and 2014, keeping
the digital hub, the website, accessible, up to date and ready to meet the users requirements.
- 20% YoY increase in revenue; 65% YoY rise in new users
- Created dedicated SEO strategies, both technical and content driven, for business sectors increasing online
brand visibility across key topics, increasing qualified traffic by over 500%
- Introduction of B2C integrated campaigns for luxury and high net worth individuals within the super yacht market.
- Introduced integrated email marketing system and processes into the business allowing the use of segmented
campaigns. Developed, copy, targeting metrics, dynamic segmented content and subject line testing
- Increased open rate average by 39%; Click though rate increased by 24%.
- Part of the Business Continuity Team, responsible for the digital channels, I also developed a crisis management
team and strategy to cover our digital channels.
Experienced with: Apex, Pure360, Marketo, FW8, Sitecore & Wordpress, Hootsuite
A top 50 International Law firm regularly judged the number one in shipping and insurance law. Responsible for the integrated digital strategy of the firm, involving the governance of marketing across the international offices.
Digital KPIs saw continual improvements from 2008, shown in real business terms though new cases,
retained clients and wider brand awareness of the business, driving innovation within the legal industry both internally and externally. Responsible for budgeting, reporting and 3rd party suppliers, managing a
team of six.
- Introduced business intelligence, producing specific dashboards for Ince partners and BD teams to visualise the relationship between clients, campaigns, revenue and business goals.
- This improved the issue of 'organisational chaos' across the business, gave an understanding the clients
journey and experience through each touchpoint and allowed the business the opportunity to developed
cross selling of services across the firm though account based marketing campaigns
- Completed two full site refresh and development projects (including full digital audits) in 2009 and 2014, keeping
the digital hub, the website, accessible, up to date and ready to meet the users requirements.
- 20% YoY increase in revenue; 65% YoY rise in new users
- Created dedicated SEO strategies, both technical and content driven, for business sectors increasing online
brand visibility across key topics, increasing qualified traffic by over 500%
- Introduction of B2C integrated campaigns for luxury and high net worth individuals within the super yacht market.
- Introduced integrated email marketing system and processes into the business allowing the use of segmented
campaigns. Developed, copy, targeting metrics, dynamic segmented content and subject line testing
- Increased open rate average by 39%; Click though rate increased by 24%.
- Part of the Business Continuity Team, responsible for the digital channels, I also developed a crisis management
team and strategy to cover our digital channels.
Experienced with: Apex, Pure360, Marketo, FW8, Sitecore & Wordpress, Hootsuite
Crisis management, UP, Processes, Hootsuite, Marketo, Online, International, Development, Testing, Insurance, Net, Shipping, Marketing, Website, Content, Sitecore, Management, B2C, Innovation, Email marketing, Business Intelligence, Digital Strategy, Seo, Wordpress
2008 - 2008
temp
Npower Digital Marketing Specialist
unknown.
(contract) - Reporting to Marketing Director
Digital Marketing, Marketing
2008 - 2008
job
Barratt Developments Interim Head of Digital
unknown.
Reporting to Group Brand Director
Interim
2006 - 2007
job
Head of Digital, Brand & Publications
SBGI.
(contract) - Reporting to CEO
Ceo
1999 - 2006
job
e-Commerce & Publishing Manager
Hagemeyer (UK / The Netherlands) Digital Marketing.
Reporting to the Marketing Director (Hagemeyer UK) & Global Operations Director (The Netherlands)
Marketing, Operations, E-commerce, Manager
1991 - 2002
job
Director / Founder
Ardal UK Ltd.
Volunteering & Mentoring
Mentoring, Founder
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