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UR / UX / UI / CRO Consultant - Over a decade of experience
Andrew Scott - Available now
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
Where did it all start?
I blame Donald Norman and his book 'The design of everyday things." - it's what got me thinking, and the more I thought, the more I got really into it.
Usability is really where my passion lies; although research is now up there, without research and analysis, what are we really doing?
I've been doing this now for over a decade, and a lot has happened in that time. Although I was playing around with web design before I went to University - the less said about that, the better.
I have had the pleasure of working for all manner of companies, small, large, enormous, in house, from home, in an agency - you name it.
So I guess the question is what I can offer you that you can't get anywhere else? Sure there are thousands of UX'ers (of those who profess to be) out there. Digital Experiences is my life; it's what I do, a confessed nerd, from an early age, I just wanted to know how things worked and how you could make it better.
- I'm honest - sometimes a little too honest.
- I love to inspire -
I enjoy watching people have a lightbulb moment. -
I understand the importance of deadlines - and go out of my way to make sure you hit yours. -
I get the complexities of corporate bureaucracy, and I know how to navigate it to get the best solution for the user.
So let's have a chat, tell me about you, and at the end of the day if you don't think it's a good match I can put you in touch with some other UX'ers.
And - if you want to know more, you can visit my website at http://*****.**
I blame Donald Norman and his book 'The design of everyday things." - it's what got me thinking, and the more I thought, the more I got really into it.
Usability is really where my passion lies; although research is now up there, without research and analysis, what are we really doing?
I've been doing this now for over a decade, and a lot has happened in that time. Although I was playing around with web design before I went to University - the less said about that, the better.
I have had the pleasure of working for all manner of companies, small, large, enormous, in house, from home, in an agency - you name it.
So I guess the question is what I can offer you that you can't get anywhere else? Sure there are thousands of UX'ers (of those who profess to be) out there. Digital Experiences is my life; it's what I do, a confessed nerd, from an early age, I just wanted to know how things worked and how you could make it better.
- I'm honest - sometimes a little too honest.
- I love to inspire -
I enjoy watching people have a lightbulb moment. -
I understand the importance of deadlines - and go out of my way to make sure you hit yours. -
I get the complexities of corporate bureaucracy, and I know how to navigate it to get the best solution for the user.
So let's have a chat, tell me about you, and at the end of the day if you don't think it's a good match I can put you in touch with some other UX'ers.
And - if you want to know more, you can visit my website at http://*****.**
Markets
United States
United Kingdom
France
Germany
Lithuania
Denmark
Norway
Sweden
Finland
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2009 - ?
freelance
User Experience & Research Consultant
Andyscott UX.
For over a decade, I have been providing UX, UR, UI and CRO services for over 120 small, medium and large businesses across multiple industries.
This work has taken place, either in-house or remotely, and as a single design asset or part of a larger team.
I have held multiple leadership roles, and driven change throughout businesses large and small, integrating quickly and driving a design-first mentality.
I have also provided white-label services to clients, managing the project from start to finish, including, design, content as well as front and back end development.
https://www.andyscottux.co.uk
This work has taken place, either in-house or remotely, and as a single design asset or part of a larger team.
I have held multiple leadership roles, and driven change throughout businesses large and small, integrating quickly and driving a design-first mentality.
I have also provided white-label services to clients, managing the project from start to finish, including, design, content as well as front and back end development.
https://www.andyscottux.co.uk
User Experience, User research, User testing, User Interface Design, Conversion Optimization, Agile, Minimum Viable Product, Wireframes, Prototypes, Digital Strategy, Workshops, Website design, App Design, Data Analysis, Analytics, Digital design, Product strategy, Design thinking, Critical Thinking, Project Management, Customer experience
2019 - 2020
freelance
Consultant User Experience Lead
Situ Live.
Situ Live was a new startup focusing on the retail market, by showcasing products in a new flagship store in London.
They were starting from scratch and, the business needed a fully working backend system to handle product information in a clean and easy to understand manner.
As well as a product catalogue, they also required a data platform capable of visualising different types of data for the retailers.
Work first started on the back end systems, followed by a marketing site and the groundwork on a new take on e-commerce.
There was also some work done on internal screens! Exciting Stuff
Unfortunately, I can't go into too much detail around the product offering as it is still in development!
They were starting from scratch and, the business needed a fully working backend system to handle product information in a clean and easy to understand manner.
As well as a product catalogue, they also required a data platform capable of visualising different types of data for the retailers.
Work first started on the back end systems, followed by a marketing site and the groundwork on a new take on e-commerce.
There was also some work done on internal screens! Exciting Stuff
Unfortunately, I can't go into too much detail around the product offering as it is still in development!
User Experience, User research, User testing, User Interface Design, UI Design, DATA ANALYSIS AND VISUALIZATION, Retail, Ecommerce, Prototypes, Dashboard, Digital Strategy, Design thinking, Ideation, Website design, Customer experience
2019 - 2019
freelance
Consultant User Experience Lead
ING (Phillipines).
My primary responsibility at ING was the leadership of a large group of designers, through design thinking techniques, facilitating both group and 1-on-1 workshops, enabling innovation across the business.
The results of this were a significantly reduced design debt across the Philippines as well as a smaller Chinese team, increased productivity and cross-department working relationships.
Working within a new market required me to research and understand the different cultures and usage behaviour, compared, to that of western users, this was especially prevalent when designing for the Chinese market.
https://www.andyscottux.co.uk/ing-philippines/
The results of this were a significantly reduced design debt across the Philippines as well as a smaller Chinese team, increased productivity and cross-department working relationships.
Working within a new market required me to research and understand the different cultures and usage behaviour, compared, to that of western users, this was especially prevalent when designing for the Chinese market.
https://www.andyscottux.co.uk/ing-philippines/
User Experience, User research, User testing, User Interface Design, UI Design, App Design, Web design, Banking, Fintech, Startups, Lean startup, Minimum Viable Product, Facilitation, Team Leadership, Wireframes, Protoypes, Customer experience
2017 - 2019
job
Experience Director
ThisisLDA.
Responsible for all things research, experience and optimisation, primarily dealing with the health and educations sectors - writing responses to tenders to build a more extensive client base.
Defining requirements, creating experiences, and optimising existing or newly launched products and services across the web, working on several essential public health initiatives, such as MyCityHealth, Stop Smoking Manchester and Stop Smoking London.
Defining digital strategies across education and health care, through funnel analysis, A/B testing and form analysis resulting in a higher ROI
Defining requirements, creating experiences, and optimising existing or newly launched products and services across the web, working on several essential public health initiatives, such as MyCityHealth, Stop Smoking Manchester and Stop Smoking London.
Defining digital strategies across education and health care, through funnel analysis, A/B testing and form analysis resulting in a higher ROI
User Experience, User research, User testing, UI Design, App Design, Website design, Education, Leadership, Team Leadership, Project Management, Wireframes, Prototypes, Data Analysis, Conversion Optimization, Quantitative analysis, Healthcare Design, Oil and Gas, Agency, Customer experience
2016 - 2017
freelance
Consultant User Experience Lead
Experian.
Planning, testing and implementation of the onboarding process for GOV.UK Verify, including passing through stringent GDS (Government Design Service) UX Gates.
Results; increased conversion, reduced drop out, decreased bounce rate on the landing page, were consistently a top performer out of 6 companies, passed every UX Gate.
Accessibility was a must, and both the App and Web had to adhere to WCAG AA standards, the different funnels were also heavily tested during lab sessions.
https://www.andyscottux.co.uk/experian-gov-uk/
Results; increased conversion, reduced drop out, decreased bounce rate on the landing page, were consistently a top performer out of 6 companies, passed every UX Gate.
Accessibility was a must, and both the App and Web had to adhere to WCAG AA standards, the different funnels were also heavily tested during lab sessions.
https://www.andyscottux.co.uk/experian-gov-uk/
User Experience, User research, User testing, User Interface Design, App Design, Website design, Digital ID, IDaaS, Consumer Credit, Wireframes, Rapid Prototyping, Prototypes, Axure RP, Heat Mapping, Clickfunnels, A/b test, GDS, GOV.UK, Customer Onboarding, Customer experience
2016 - 2017
freelance
Consultant User Experience Lead
Experian (2nd Time).
Planning, testing and implementation of the onboarding process for GOV.UK Verify, including passing through stringent GDS (Government Design Service) UX Gates.
Results; increased conversion, reduced drop out, decreased bounce rate on the landing page, were consistently a top performer out of 6 companies, passed every UX Gate.
Accessibility was a must, and both the App and Web had to adhere to WCAG AA standards, the different funnels were also heavily tested during lab sessions.
Results; increased conversion, reduced drop out, decreased bounce rate on the landing page, were consistently a top performer out of 6 companies, passed every UX Gate.
Accessibility was a must, and both the App and Web had to adhere to WCAG AA standards, the different funnels were also heavily tested during lab sessions.
Consumer Credit, GOV.UK, GDS, Multivariate Testing, A/b test, Clickfunnels, Heat Mapping, Accessability, Prototypes, Wireframes, User Experience, IDaaS, Digital ID, Web design, App Design, UI Design, User Interface Design, User testing, User research
2016 - 2016
freelance
Consultant Senior User Researcher
Vodafone.
Planning and implementation of a research and testing strategy over six months, to validate existing designs and hypothesis. Understanding of the market place, both in the UK and Spain and share findings to key stakeholders.
Planning, implementation of user testing the UI within the UK and Spain, as well as further hardware testing (remote control) within the UK.
Conducted interviews to understand the different use cases, behaviours and viewing style between countries to ascertain if the same UI was a viable solution.
Competitor analysis of existing products and services within the market place, to understand the wants and needs of the consumer.
https://www.andyscottux.co.uk/vodafone-tv-2/
Planning, implementation of user testing the UI within the UK and Spain, as well as further hardware testing (remote control) within the UK.
Conducted interviews to understand the different use cases, behaviours and viewing style between countries to ascertain if the same UI was a viable solution.
Competitor analysis of existing products and services within the market place, to understand the wants and needs of the consumer.
https://www.andyscottux.co.uk/vodafone-tv-2/
User Experience, User research, User testing, Multilingual, Software testing, Hardware Testing, Testing Strategy, Research strategy, Quantitative analysis, Data mapping, TV, Set-top box
2015 - 2016
freelance
Consultant User Experience Lead
Experian (1st Time).
Planning, testing and implementation of the onboarding process for GOV.UK Verify, including passing through stringent GDS (Government Design Service) UX Gates.
Results; increased conversion, reduced drop out, decreased bounce rate on the landing page, were consistently a top performer out of 6 companies, passed every UX Gate.
Accessibility was a must, and both the App and Web had to adhere to WCAG AA standards, the different funnels were also heavily tested during lab sessions.
Results; increased conversion, reduced drop out, decreased bounce rate on the landing page, were consistently a top performer out of 6 companies, passed every UX Gate.
Accessibility was a must, and both the App and Web had to adhere to WCAG AA standards, the different funnels were also heavily tested during lab sessions.
Consumer Credit, GOV.UK, GDS, Multivariate Testing, A/b test, Clickfunnels, Heat Mapping, Accessability, Prototypes, Wireframes, User Experience, IDaaS, Digital ID, Web design, App Design, UI Design, User Interface Design, User testing, User research, Customer experience
2015 - 2015
freelance
Consultant User Experience Lead
The Co-operative Bank plc.
Working within an Agile environment bringing about the digital transformation of the co-operative banking website, primarily working through wireframes and prototypes before user testing with accessibility being a critical factor in the design process.
Using Axure RP to create fully working prototypes that handling equations and functioned much like a banking site allowed user testing to be more' lifelike.'
Co-operative Bank presented some unique challenges, and older demographic and a lower than average technical knowledge. Clean design, non-technical jargon and educational campaigns both in-store and online helped to alleviate this pain point.
Using Axure RP to create fully working prototypes that handling equations and functioned much like a banking site allowed user testing to be more' lifelike.'
Co-operative Bank presented some unique challenges, and older demographic and a lower than average technical knowledge. Clean design, non-technical jargon and educational campaigns both in-store and online helped to alleviate this pain point.
User Experience, User research, Axure RP, UI Design, Wireframes, Fintech, Banking, User journeys, User stories, Experience mapping, Agile development, Accessibility, Digital transformation, Digital Strategy, Digital design, Website design, Responsive design
2014 - 2015
freelance
Consultant User Experience Lead
Barclays.
Knowledge transfer from incumbent third party agency, analysing and imparting said knowledge into the new design team.
Definition and implementation of a new way of working, by working closely with development, business analysis and critical stakeholders to ensure complete buy-in from across the company.
Management of design team, growing the team within Knutsford before the hiring of permanent members of the management team joining.
I was responsible for the complete overhaul of the onboarding process, reducing drop out rate, and increasing conversion by reducing the screens by over 70%
I also designed and launched the National Lottery feature, enabling users to purchase national lottery tickets through the App.
https://www.andyscottux.co.uk/barclays-bank/
Definition and implementation of a new way of working, by working closely with development, business analysis and critical stakeholders to ensure complete buy-in from across the company.
Management of design team, growing the team within Knutsford before the hiring of permanent members of the management team joining.
I was responsible for the complete overhaul of the onboarding process, reducing drop out rate, and increasing conversion by reducing the screens by over 70%
I also designed and launched the National Lottery feature, enabling users to purchase national lottery tickets through the App.
https://www.andyscottux.co.uk/barclays-bank/
User Experience, User research, User testing, UI Design, Wireframes, Prototypes, Fintech, Banking, User journey, User stories, Experience mapping, Agile, Accessability, Digital Strategy, Digital transformation, Digital design, Website design, Responsive design, Customer experience
2014 - 2014
freelance
Consultant User Experience Lead
Bupa.
Working on the business-facing side of the Bupa website as it went through a digital transformation.
I worked closely with the team in London to understand the requirements and implement new design guidelines and standards as requested.
I went about bridging the gap between design and product owners to understand their product offering, allowing the pages to work harder by applying more visual weight to key features to improve conversion across the site.
I worked closely with the team in London to understand the requirements and implement new design guidelines and standards as requested.
I went about bridging the gap between design and product owners to understand their product offering, allowing the pages to work harder by applying more visual weight to key features to improve conversion across the site.
User Experience, User research, User testing, Customer experience, UI Design, Healthcare Design, Digital transformation, B2B, Accessability, Website design, Information Architecture
2013 - 2014
freelance
Consultant User Experience Lead
Audi UK.
Working hand in hand with Audi's in house digital marketing team to manage and improve the current website along with implementing a new digital strategy.
Redefining the information architecture across the site, replacing multiple product pages into one dynamic page that presented all information to the user in a clean and easy to understand manner, removing content not pertinent to the journey or the current Audi Vision.
Working with the Audi marketing team to define and plan the future of Audi, MyAudi is a new digital account for all Audi drivers to manage their vehicle, track their cars build stage and for Audi to upsell throughout the process.
Audi saw an increase in user engagement, a drop in bounce rates and a higher conversion for test drives and aftermarket products.
https://www.andyscottux.co.uk/audi-automotive/
Redefining the information architecture across the site, replacing multiple product pages into one dynamic page that presented all information to the user in a clean and easy to understand manner, removing content not pertinent to the journey or the current Audi Vision.
Working with the Audi marketing team to define and plan the future of Audi, MyAudi is a new digital account for all Audi drivers to manage their vehicle, track their cars build stage and for Audi to upsell throughout the process.
Audi saw an increase in user engagement, a drop in bounce rates and a higher conversion for test drives and aftermarket products.
https://www.andyscottux.co.uk/audi-automotive/
User Experience, User research, User testing, Customer experience, UI Design, Automotive, Digital design, Digital transformation, PDP, PLP, Accessibility, Website design, Information Architecture, Data Analysis, Team Leadership
2011 - 2012
job
Interaction / User Experience Designer
Tecmark Ltd.
At Tecmark I handled many of the projects from start to finish, this involves, my role would comprise of meeting with the client at a pre-sales stage, moving them through the different technologies and platforms that they could use.
Once completed, I would then quote the job on a cost basis and give this back to the sales team who would look after the commercials.
Once the job had come in, I would proceed to UXD or IxD depending on the project, liaising with graphic designers, developers and clients.
Once completed, I would then quote the job on a cost basis and give this back to the sales team who would look after the commercials.
Once the job had come in, I would proceed to UXD or IxD depending on the project, liaising with graphic designers, developers and clients.
User Experience, User research, User testing, Customer experience, UI Design, Project Management, Project coordination, Quality assurance
2010 - 2011
job
Demonstrator (Usability & Interaction)
The University of Salford.
As a demonstrator, it was my responsibility to make sure the design studio was ready for students, and provide them with support around their projects.
I held personal tutorials with students as they progressed with their work, helping to facilitate their learning and teach them about user-centred design and designing thinking methodologies.
Held lectures on usability as part of their digital design component, enabling them to create digital products with usability at the forefront of their mind.
I held personal tutorials with students as they progressed with their work, helping to facilitate their learning and teach them about user-centred design and designing thinking methodologies.
Held lectures on usability as part of their digital design component, enabling them to create digital products with usability at the forefront of their mind.
User Experience, User research, Facilitating workshops, Facilitation, Team Leadership, Leadership
2009 - 2010
job
Digital Creative
Tangerine Holdings.
It was my responsibility to build, maintain and manage the company's digital portfolio.
Tangerine Holdings is a privately held company which owns brands such as Carr & Day & Martin, Day, Son & Hewitt, VetPlus, AFC Fylde & Farmsense amongst others.
I also helped out with small graphic design jobs, including programmes, brochures, adverts, labels and leaflets.
Tangerine Holdings is a privately held company which owns brands such as Carr & Day & Martin, Day, Son & Hewitt, VetPlus, AFC Fylde & Farmsense amongst others.
I also helped out with small graphic design jobs, including programmes, brochures, adverts, labels and leaflets.
Web Development, Website design, Graphic design, User Experience
2004 - 2006
job
Web Developer / Graphic Design
Self Employed.
Did you get this far? Well done!
My early years, building small websites for different people and also completing some graphic design elements.
My early years, building small websites for different people and also completing some graphic design elements.
Design, Websites, Graphic design, Developer, Web
My education
2006
-
2009
The University of Salford
Bachelors - 1st Class, Design Futures
Bachelors - 1st Class, Design Futures
2001
-
2002
Wigan & Leigh College and University Centre
N/a, GNVQ Intermediate Information Technology
N/a, GNVQ Intermediate Information Technology
1997
-
1999
Prince Rupert School
Secondary, Maths, English, Science (Double), History, Religious Studies, German, Art, Information Technology, Design & Technology, Physical Education
Secondary, Maths, English, Science (Double), History, Religious Studies, German, Art, Information Technology, Design & Technology, Physical Education
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