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Mat Fox
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2014 - ?
job
SENIOR CREATIVE. (Sample)
LINKEDIN.
ADDRESS: 49 St Fillans Rd • AMV. Walkers. Comic Relief. Hiscox
London • Ogilvy. Dove. Coca Cola. Hellmann's
SE6 1DQ • TBWA. Adidas World Cup Football
• VCCP. Courvoisier Cognac, Which?, Royal London.
• JWT. BBC. The Premiership.
• BMB. KP. Rowse Honey.
• St Lukes. Netflix.
Dust traps: • Fallon. Giff Gaff. Cadbury. Skoda.
London • Ogilvy. Dove. Coca Cola. Hellmann's
SE6 1DQ • TBWA. Adidas World Cup Football
• VCCP. Courvoisier Cognac, Which?, Royal London.
• JWT. BBC. The Premiership.
• BMB. KP. Rowse Honey.
• St Lukes. Netflix.
Dust traps: • Fallon. Giff Gaff. Cadbury. Skoda.
Senior Creative
2010 - 2013
job
AKQA. SENIOR CREATIVE/ PROJECT CREATIVE DIRECTOR
GOLD. Nike+.
Cannes Lion
GOLD. Nike+ Kinect Training. User Experience
• Creative Director. The role included leading teams through
SILVER CYBER. Nike+ Kinect Training
SILVER. Adidas Safety Wear x 2 concept to production. Mentoring and line manager duties.
SILVER CYBER. Chance 2. Nike Football
• Leading the creative team in the development and build of an Clio authentic and genuine result based fitness platform from the ground
SILVER. Nike+ Kinect Training up called Nike+ Kinect Training. Overseeing a team that included
design, UX and programmers. Lead the fitness research to develop
Bafta excercises that created faster results and motivation to suceed,
GAME. Nike+ Kinect Training
BTAA • Developed Heinken Star Player. The world's first live dual-screen
Giffgaff Zombies football App that brought global Champions League home viewers
together during the match. Led the UX, design and programmers
Andys over a twelve month design project.
BRONZE. Nike+ Kinect Training
• Syncing Nike Fuel Band with Nike Run. Gamifying exercise through
Creative Review competitive challenges, pushing fitness results and rewarding
BEST IN BOOK. Nike+ Kinect Training
commitment.
NYF IAA
BRONZE. Nike+ Kinect Training • Kit releases through NTC/NRC with online celebrity and athlete collaborations.
Campaign Big Awards
SILVER CAMPAIGN. Nike+ Kinect Training • The Chance 2 with Nike Footbal. Scoutting and recruiting the next
global football superstars through Facebook and Nike social
LIAS channels.
3 X SILVER. Nike+ Kinect Training
LOVIE • Challenging home brand running sneakers in Japan by gamifying the SILVER. Nike+ Kinect Training Tokyo Hakone Round-Trip College Ekiden Race with dual screen
student interaction and support during the televised race.
EUROBEST
3 X BRONZE. Nike+ Kinect Training • Developing and updating Eco-drive for Fiat. The idea was later
developed for Audi US in the form of The Road Frustration Index.
GOLD. Nike+ Kinect Training. User Experience
• Creative Director. The role included leading teams through
SILVER CYBER. Nike+ Kinect Training
SILVER. Adidas Safety Wear x 2 concept to production. Mentoring and line manager duties.
SILVER CYBER. Chance 2. Nike Football
• Leading the creative team in the development and build of an Clio authentic and genuine result based fitness platform from the ground
SILVER. Nike+ Kinect Training up called Nike+ Kinect Training. Overseeing a team that included
design, UX and programmers. Lead the fitness research to develop
Bafta excercises that created faster results and motivation to suceed,
GAME. Nike+ Kinect Training
BTAA • Developed Heinken Star Player. The world's first live dual-screen
Giffgaff Zombies football App that brought global Champions League home viewers
together during the match. Led the UX, design and programmers
Andys over a twelve month design project.
BRONZE. Nike+ Kinect Training
• Syncing Nike Fuel Band with Nike Run. Gamifying exercise through
Creative Review competitive challenges, pushing fitness results and rewarding
BEST IN BOOK. Nike+ Kinect Training
commitment.
NYF IAA
BRONZE. Nike+ Kinect Training • Kit releases through NTC/NRC with online celebrity and athlete collaborations.
Campaign Big Awards
SILVER CAMPAIGN. Nike+ Kinect Training • The Chance 2 with Nike Footbal. Scoutting and recruiting the next
global football superstars through Facebook and Nike social
LIAS channels.
3 X SILVER. Nike+ Kinect Training
LOVIE • Challenging home brand running sneakers in Japan by gamifying the SILVER. Nike+ Kinect Training Tokyo Hakone Round-Trip College Ekiden Race with dual screen
student interaction and support during the televised race.
EUROBEST
3 X BRONZE. Nike+ Kinect Training • Developing and updating Eco-drive for Fiat. The idea was later
developed for Audi US in the form of The Road Frustration Index.
Safety, LED, Manager, UP, Social, Production, Online, Campaign, App, Development, Design, Motivation, Support, Senior Creative, Mentoring, Facebook, Training, Research, UX, User Experience
2007 - 2010
job
CREATIVE DIRECTOR
TBWA.
Creative Director on adidas UK/Originals and Playstation.
• Creative Director on adidas. My role was to expand local markets.
This involved kit launches for Premiership Clubs and the release of adidas Originals limited edition fashion and trainers.
• With the advent of Nintendo Wii and social gaming my role was
to develop a less 'lone bedroom gamer' tone for Playstation without losing Playstation's edge as a serious gamer's console.
• Other clients included Skittles, Nissan, Nivea, Muller and EDF Energy.
• Creative Director on adidas. My role was to expand local markets.
This involved kit launches for Premiership Clubs and the release of adidas Originals limited edition fashion and trainers.
• With the advent of Nintendo Wii and social gaming my role was
to develop a less 'lone bedroom gamer' tone for Playstation without losing Playstation's edge as a serious gamer's console.
• Other clients included Skittles, Nissan, Nivea, Muller and EDF Energy.
Fashion, Less, Energy, Energy, Social
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