Louise Maclean , Glasgow, United Kingdom

For as long as I can remember, my dream was to travel. I must have been 7 or 8 when I was asked what I wanted to do when I grew up and I answered, to travel around the world. And in my 20s this is exactly what I did. I started small with a move to the Netherlands, but a•er saving up, qualifying as an English Teacher and building up the confidence to go it alone, I over-packed a backpack and headed of to fulfil my dream. In my 20 I lived on 4 different continents, travelled to 30+ countries and circumnavigated the globe, I met incredible people, saw the most beautiful sites, learned new languages and encountered new cultures, I experienced incredible highs and heartbreaking lows all with the spirit of discovery and adventure. In my 30s, and back home in Scotland having achieved my lifelong dream, it was time to find a new goal and a new focus. I fell into digital marketing by accident 6 years ago and found my new passion. I've been building up my skills and knowledge of the industry and it's tools with the same spirit of discovery and adventure I took on my travels and the same determination. I started work with an agency where I built up my skills, but a•er being let go for having my daughter, I started to work as a Freelancer. Over the last few years I have specialised in using social media, particularly Facebook, as a recruitment tool, allowing the businesses I work with to get in front of great candidate who may not be actively looking for work at the moment. We have seen great results, for one London based home care company I work with, we achieve, 50+ qualified candidate enquires per week along them to grow their business and help support the elderly community in their area. In my experience, Facebook and social media in general, are hugely underused tools for recruitment that can be utilised to reach qualified audiences. My most recent project was my biggest yet, I've been managing up to 89 accounts. Each account is a franchise of a home care company. I've been the main point of contact for the client, discussing their marketing needs, their goals and ensuring they reach the right audience. I worked with many of the clients for over 2 years in this role and I built strong relationships with the clients. Other projects I've worked on include a project to promote Foster Care. This project was wonderful as every enquires we received could potential lead to a child in need being placed in a loving home. I've also helping to promote local and national business, using social media and Google AdWords.