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jobs
Daryl Swinden
,
Farnham, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2015 - ?
job
Senior Data Strategy Director
Proximity London.
My role involves working with many clients and internal client services team to expand on BAU marketing communications as well as push boundaries to scope innovative data driven integrated customer journeys across all digital and non-digital channels, developing insights and driving campaigns/ adapting customer journeys. Blending existing services to ensure integrated solutions, as well as provide strategic campaign segmentation and data protection guidance.
My core objective is to lead Innovation at Proximity, such as understanding the impact of the subconscious, innovative way to generate leads from social, AI & machine learning initiatives, etc.
Key successes were developing the P&G platform migration strategy pitch & implementations, being part of the Specsavers pitch, winning it, and developing their first CRM journey's mapped to customer behaviours, aligning this to their martech solutions - then expanding into other Specsavers markets, as well as building out Virgin Voyages first integrated contact strategy, from consideration to win back, across multiple channels and digital real estate.
I work with multiple internal UX, analytics, creative, copy & client service teams, to make sure I can provide customer focussed integrated solutions across multiple channels
My core objective is to lead Innovation at Proximity, such as understanding the impact of the subconscious, innovative way to generate leads from social, AI & machine learning initiatives, etc.
Key successes were developing the P&G platform migration strategy pitch & implementations, being part of the Specsavers pitch, winning it, and developing their first CRM journey's mapped to customer behaviours, aligning this to their martech solutions - then expanding into other Specsavers markets, as well as building out Virgin Voyages first integrated contact strategy, from consideration to win back, across multiple channels and digital real estate.
I work with multiple internal UX, analytics, creative, copy & client service teams, to make sure I can provide customer focussed integrated solutions across multiple channels
Marketing, Machine learning, CRM, UX, Innovation, Analytics, Service, Data protection, It, Ai, Campaign, Social, Winning
2014 - 2015
job
Data Director/Planner
Wyndeham Group.
I transitioned from Volume, with my team, into Wyndeham retaining clients and relationships.
Leading my team and the companies' data offering, around utilising data and insight to drive engaging and relevant communications.
From data quality and rectification through to full data strategies.
Management of sales targets, P&L, team management and day to day client data planning solutions.
Leading my team and the companies' data offering, around utilising data and insight to drive engaging and relevant communications.
From data quality and rectification through to full data strategies.
Management of sales targets, P&L, team management and day to day client data planning solutions.
Management, Sales, Data quality, Team management
2010 - 2014
job
Data Director/Planner
Volume.
(a member of the Senior Management Team)
My role revolved around managing my team and day-to-day CRM /data related projects and clients. Defining and scoping new innovative data solutions as well as consulting with all areas of the business around data planning and best use of data, driving campaigns and developing insights. Blending existing services to ensure integrated solutions, as well as provide strategic campaign segmentation.
Key successes were pitching and winning analytical work from Blackberry, campaign strategy for Castrol and a Yell data migration contract. Contract extensions of the full Kwik Fit CRM, Honda & Party Poker, designing and building Plantronics first customer scoring & segmentation activity, and generating insight from organisations data such as Oracle, Reading FC & Tusker that directly created communications strategies providing measurable ROI.
This role placed me in a position where I was the thought leader within the business around social data & social CRM. Having spent considerable time understanding the capabilities and benefits of such platforms.
Volume has provided me great experience with not only managing multiple projects but particularly in relation to digital applications, social platforms and the integration of data and solutions within a marketing services agency
My role revolved around managing my team and day-to-day CRM /data related projects and clients. Defining and scoping new innovative data solutions as well as consulting with all areas of the business around data planning and best use of data, driving campaigns and developing insights. Blending existing services to ensure integrated solutions, as well as provide strategic campaign segmentation.
Key successes were pitching and winning analytical work from Blackberry, campaign strategy for Castrol and a Yell data migration contract. Contract extensions of the full Kwik Fit CRM, Honda & Party Poker, designing and building Plantronics first customer scoring & segmentation activity, and generating insight from organisations data such as Oracle, Reading FC & Tusker that directly created communications strategies providing measurable ROI.
This role placed me in a position where I was the thought leader within the business around social data & social CRM. Having spent considerable time understanding the capabilities and benefits of such platforms.
Volume has provided me great experience with not only managing multiple projects but particularly in relation to digital applications, social platforms and the integration of data and solutions within a marketing services agency
Marketing, CRM, Oracle, ROI, Consulting, Management, Integration, Pitching, Campaign, Social, Winning, ME
2009 - 2010
job
Head of Data Consulting
BOC & Novell.
Advising Volume's key account teams on application of data services and strategy, in order to best fulfil their internal requirements as well as business objectives. Clients include Dell, Oracle, BOC & Novell.
Oracle, Consulting
2007 - 2009
job
Divisional MD, Global DM
Global DM.
Having negotiated the sale of Global DM (Global Database Management) to Volume I continued to front the brand until it was completely absorbed into Volume in August 2009. The role here was very similar to the role of MD at Global DM. Working on the same clients with the same team, ensuring continuity of service for the transitioned clients.
Global DM
Specialist international database management
Global DM
Specialist international database management
Database, Management, Service, It, International
2000 - 2007
job
Managing Director
unknown.
I ran an MBO to create Global Database Management (Global DM). Working with 2 co-directors and 10 staff we created the first specialist international data bureau.
Key successes:
1. Winning the pitch for British Airways Holidays, hosting and managing their first singular customer view database.
2. Scoping and developing the first International business suppression service - allowing companies that send direct mail overseas to suppress ceased trading companies.
Managing a business was a huge learning curve- and one which I relished. Due to the differing ideas of the directors, Global DM came to a natural conclusion with the acquisition by Volume.
Key successes:
1. Winning the pitch for British Airways Holidays, hosting and managing their first singular customer view database.
2. Scoping and developing the first International business suppression service - allowing companies that send direct mail overseas to suppress ceased trading companies.
Managing a business was a huge learning curve- and one which I relished. Due to the differing ideas of the directors, Global DM came to a natural conclusion with the acquisition by Volume.
Database, Management, Service, Natural, Hosting, International, Winning
1997 - 2000
job
General Manager
European Database Marketing (EDM).
As I began to enjoy the client facing side of the business, my role developed into the role of General Manager. Overseeing the company (approx 40 employees). I was responsible for the operational and client facing side of the business.
Manager
1995 - 1997
job
Database Manager
unknown.
I was headhunted to carry out this role from Primar. EDM specialised on pan-european database marketing services. I had a small team of 4 staff with varying skills. Working on clients such as Nokia, Waterstones and Mercury/Cable & Wireless, I developed client facing skills through the required regular meetings.
Primar (Prism DM)
Mail order fulfilment business
Primar (Prism DM)
Mail order fulfilment business
Marketing, Database, Wireless, Manager
1992 - 1995
job
Analyst Programmer
unknown.
Having "cut my teeth" so to speak within the operations department, I acquired a taste for programming. Primar allowed me to train on the job. I enjoyed the problem solving application of how code could fix data issues. Before long I had a team of 4 programmers working for me establishing best practice procedures and ensuring best fit data solutions for clients such as Boden, Innovations and Charles Tyrwhitt
Operations, Analyst, ME
1989 - 1992
job
computer assistant
unknown.
in the operations department. My role was extremely varied from stock counting, data capture, repairing and cleaning laser printers to processing data through bespoke utilities written from the systems development team.
Operations, Printers, Development, Utilities, Processing
My education
Guildford College of Technology
Unspecified, Computer Studies
Unspecified, Computer Studies
n/a
HighSchoolOrEquivalent, N/a
HighSchoolOrEquivalent, N/a
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