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Freelance Marketing Consultant & Chartered Marketer who turns your strategy into results.
Jeremy Mitchell
,
Plymouth, United Kingdom
Experience
Other titles
Skills
I'm offering
Whether you're looking for a new marketing strategy to grow your business or want additional highly-skilled marketing resource for a specific project or campaign, I provide a wide range of marketing skills and services that are proven to deliver results.
Skilled across multiple channels and media, my career experience spans drinks, hospitality, financial services, telecoms, education and fintech sectors. I am very much a people person who builds, develops and leads strong, effective teams.
Experience combined with enthusiasm, curiosity and an entrepreneurial spirit, mean you can rely on me to develop and deliver a marketing plan or campaign that is right for your business, appeals to your target audience and that will deliver measurable results.
Skilled across multiple channels and media, my career experience spans drinks, hospitality, financial services, telecoms, education and fintech sectors. I am very much a people person who builds, develops and leads strong, effective teams.
Experience combined with enthusiasm, curiosity and an entrepreneurial spirit, mean you can rely on me to develop and deliver a marketing plan or campaign that is right for your business, appeals to your target audience and that will deliver measurable results.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - ?
freelance
Marketing Lead
Wilderness Kitchen Ltd.
www.wilderness-kitchen.com - project manager; marketing lead; created the marketing plan to launch and drive sales for this new online business; wrote content for the website
Marketing, Project Manager, Sales, Website, Content, Online, Manager, Copywriting, Public relations, Pr, Digital Marketing, Shopify, Ecommerce
2020 - 2021
freelance
Marketing Consultant
Rick Stein.
Advised MD and marketing manager on development and launch of a new D2C online fresh fish delivery service for the Rick Stein brand.
Project Management, Digital Strategy, Google analytics, Value proposition design, Competitive analyzes, Content creation, Web content, Shopify
2020 - 2021
freelance
Marketing Consultant
Nixon Design Ltd.
Worked with MD and senior management team to define the value proposition and the marketing ambitions for this established brand and design agency
Value proposition design, B2B Marketing, Marketing communication, Project Management
2004 - 2020
job
Marketing & Communications Director
St Austell Brewery.
St Austell Brewery is a leading independent, family-owned brewer, pub company and composite wholesaler delivering £190m turnover and £13.8m operating profit in 2018.
Part of the Senior Management Team, I established and led a multi-disciplinary marketing and communications team responsible for development and delivery of marketing and communications strategy - including cross-channel campaigns, digital marketing, innovation and product development, PR, events and sponsorships. I led marketing activity to grow St Austell Brewery and Bath Ales beer portfolios in the on-trade, off-trade and export markets, as well as providing marketing campaigns and communications to support the 179-strong pub estate and free trade composite wholesale business.
I was responsible for online sales of beers and the award-winning brewery visitor centre. In the last decade St Austell Brewery sales volumes have trebled and in 2018 St Austell Brewery was rated as the best known and loved brewery in the South West.
Key achievements
• In 2019 led Project Refresh, a complete brand review of the St Austell brewing and brands business to understand true profit contribution by brand, channel and SKU as well as the key market opportunities. Project Refresh has informed the new 5-year sales, marketing and production strategic plan.
• 2018 led company-wide project to identify and articulate the new company mission, vision and values establishing a new brand story that spans all parts of the St Austell Family Group (including St Austell Brewery and bath Ales) and will guide the company's strategy and behaviours for the future.
Beer brands
• In 2017 repositioned Tribute through new packaging and tone of voice plus £500k Quality Speaks for Itself campaign (including POS, digital, cinema advertising) returning the brand to growth in the UK's pubs and supermarkets while retaining premium pricing. Helped establish Tribute as UK top-10 premium ale in both the on-trade and off-trade sectors, growing cask sales by 10% in a declining market.
• In September 2018 this success was recognised when Tribute won Best Integrated Marketing Campaign at the 2018 Beer and Cider Marketing Awards. St Austell Brewery was also recognised as the best beer marketer in the UK picking up the Beer and Cider Marketing Grand Prix.
• Positioned Tribute as beer of SW rugby - and activated key sponsorships.
• In 2018, refreshed Proper Job brand design and communications to appeal to younger demographic and to harness its improving distribution; helping to establish Proper Job as the UK's best-selling bottle-conditioned beer and one of Britain's most popular and fastest growing cask IPAs. Proper Job is also the number 1 imported British beer in France.
• In 2011 created the brand proposition and launched Korev lager, one of the first new-wave English lagers. Success was achieved by positioning Korev as the official beer of British surfing. In 2019 sales grew by 27% driven by new packaging and font design and supported by PR, digital and sponsorship of Luke Dillon and Lucy Campbell, the UK's top surfers, as well as sponsorship of key South West music festivals.
• Following the acquisition of Bath Ales In 2016, integrated the marketing teams and plans to improve efficiency and productivity. In 2018 led repositioning, redesign and refresh of Bath Ales branding, POS, packaging to coincide with the opening of the new Bath Ales brewery.
• In 2018, having identified a gap in our portfolio for a premium quality lower ABV lager, developed and launched Sulis, a 4.2% premium English lager. In its first 4 months it outperformed expectations achieving listings in Tesco and over 300 South West bars and restaurants.
• In 2019 repositioned and relaunched Bath Ales Monterey pale ale to meet the growing demand for US-inspired premium keg pale ales.
Retail marketing
• Introduced Revenue Management and central reservations team (achieving £8.4m revenue; 3.7% up on budget and 5.8% up on 2018). Achieving industry leading revpar. Acquiring customers through digital marketing, social, email and OTAs.
• Introduced digital marketing, data and campaign led approach to grow revenue in the managed pub estate - using a combination of paid digital, organic, PR and database marketing.
• Rejuvenated and developed the St Austell Brewery Visitor centre - from £750k to a £1.5m turnover visitor attraction that other brewers seek to emulate. In 2018 launched Bath Ales taproom and tours.
• Launched www.staustellbreweryshop.co.uk in 2010 to provide online home delivery service for St Austell beers, achieving £1m net sales annually.
Corporate and people achievements
• Introduced employee engagement surveys to the company to gauge culture and internal brand. Acting on results has helped achieve best in class levels of employee engagement.
• Have reduced reliance on external agencies bringing key skills in-house (graphic design, PR, events management, digital, content, web support and development) to provide an internal agency service, saving over £200k per year while increasing productivity and improving service levels to internal customers.
Part of the Senior Management Team, I established and led a multi-disciplinary marketing and communications team responsible for development and delivery of marketing and communications strategy - including cross-channel campaigns, digital marketing, innovation and product development, PR, events and sponsorships. I led marketing activity to grow St Austell Brewery and Bath Ales beer portfolios in the on-trade, off-trade and export markets, as well as providing marketing campaigns and communications to support the 179-strong pub estate and free trade composite wholesale business.
I was responsible for online sales of beers and the award-winning brewery visitor centre. In the last decade St Austell Brewery sales volumes have trebled and in 2018 St Austell Brewery was rated as the best known and loved brewery in the South West.
Key achievements
• In 2019 led Project Refresh, a complete brand review of the St Austell brewing and brands business to understand true profit contribution by brand, channel and SKU as well as the key market opportunities. Project Refresh has informed the new 5-year sales, marketing and production strategic plan.
• 2018 led company-wide project to identify and articulate the new company mission, vision and values establishing a new brand story that spans all parts of the St Austell Family Group (including St Austell Brewery and bath Ales) and will guide the company's strategy and behaviours for the future.
Beer brands
• In 2017 repositioned Tribute through new packaging and tone of voice plus £500k Quality Speaks for Itself campaign (including POS, digital, cinema advertising) returning the brand to growth in the UK's pubs and supermarkets while retaining premium pricing. Helped establish Tribute as UK top-10 premium ale in both the on-trade and off-trade sectors, growing cask sales by 10% in a declining market.
• In September 2018 this success was recognised when Tribute won Best Integrated Marketing Campaign at the 2018 Beer and Cider Marketing Awards. St Austell Brewery was also recognised as the best beer marketer in the UK picking up the Beer and Cider Marketing Grand Prix.
• Positioned Tribute as beer of SW rugby - and activated key sponsorships.
• In 2018, refreshed Proper Job brand design and communications to appeal to younger demographic and to harness its improving distribution; helping to establish Proper Job as the UK's best-selling bottle-conditioned beer and one of Britain's most popular and fastest growing cask IPAs. Proper Job is also the number 1 imported British beer in France.
• In 2011 created the brand proposition and launched Korev lager, one of the first new-wave English lagers. Success was achieved by positioning Korev as the official beer of British surfing. In 2019 sales grew by 27% driven by new packaging and font design and supported by PR, digital and sponsorship of Luke Dillon and Lucy Campbell, the UK's top surfers, as well as sponsorship of key South West music festivals.
• Following the acquisition of Bath Ales In 2016, integrated the marketing teams and plans to improve efficiency and productivity. In 2018 led repositioning, redesign and refresh of Bath Ales branding, POS, packaging to coincide with the opening of the new Bath Ales brewery.
• In 2018, having identified a gap in our portfolio for a premium quality lower ABV lager, developed and launched Sulis, a 4.2% premium English lager. In its first 4 months it outperformed expectations achieving listings in Tesco and over 300 South West bars and restaurants.
• In 2019 repositioned and relaunched Bath Ales Monterey pale ale to meet the growing demand for US-inspired premium keg pale ales.
Retail marketing
• Introduced Revenue Management and central reservations team (achieving £8.4m revenue; 3.7% up on budget and 5.8% up on 2018). Achieving industry leading revpar. Acquiring customers through digital marketing, social, email and OTAs.
• Introduced digital marketing, data and campaign led approach to grow revenue in the managed pub estate - using a combination of paid digital, organic, PR and database marketing.
• Rejuvenated and developed the St Austell Brewery Visitor centre - from £750k to a £1.5m turnover visitor attraction that other brewers seek to emulate. In 2018 launched Bath Ales taproom and tours.
• Launched www.staustellbreweryshop.co.uk in 2010 to provide online home delivery service for St Austell beers, achieving £1m net sales annually.
Corporate and people achievements
• Introduced employee engagement surveys to the company to gauge culture and internal brand. Acting on results has helped achieve best in class levels of employee engagement.
• Have reduced reliance on external agencies bringing key skills in-house (graphic design, PR, events management, digital, content, web support and development) to provide an internal agency service, saving over £200k per year while increasing productivity and improving service levels to internal customers.
Campaign, Growth, Development, Sponsorship, Web, Surveys, Production, Online, Redesign, Guide, Wholesale, Social, LED, Packaging, Marketing, Design, Branding, Advertising, Product development, Retail, Budget, Innovation, Graphic design, Digital Marketing, Database, Employee Engagement, Pr, Management, Sales, Service, Content, Social Media
1999 - 2004
job
Brand Communications Manager / Internal Brand Consultant
Zurich Insurance Group.
Zurich is one of the world's largest and most successful insurance groups with 55k employees worldwide (4.5k based in the UK).
As part of the UK marketing team I developed and managed £2m TV advertising campaign, direct marketing and OOH advertising to promote and drive sales for the Eagle Star direct insurance brand for home and car insurance, driving impressive increases in brand awareness, reputation and direct sales.
When Eagle Star, Allied Dunbar and Zurich businesses merged I was recruited to the newly-created Internal Brand team responsible for engaging and uniting employees within one positive culture aligned to the Zurich brand values and behaviours. During this time I provided a link between Zurich head office and the UK, developed and delivered brand workshops and briefing sessions for over 2k employees and also provided business consultancy to other marketing teams as part of a company change management programme.
As part of the UK marketing team I developed and managed £2m TV advertising campaign, direct marketing and OOH advertising to promote and drive sales for the Eagle Star direct insurance brand for home and car insurance, driving impressive increases in brand awareness, reputation and direct sales.
When Eagle Star, Allied Dunbar and Zurich businesses merged I was recruited to the newly-created Internal Brand team responsible for engaging and uniting employees within one positive culture aligned to the Zurich brand values and behaviours. During this time I provided a link between Zurich head office and the UK, developed and delivered brand workshops and briefing sessions for over 2k employees and also provided business consultancy to other marketing teams as part of a company change management programme.
Marketing, Change management, Advertising, Direct marketing, Management, Sales, TV, Workshops, Insurance, Office, Campaign, Manager
1994 - 1995
job
Marketing Communications Specialist
Mercury Communications (Cable & Wireless).
Mercury was the first challenger brand to BT providing telecoms services to consumers and businesses across mainland Great Britain as well as launching Mercury One2One, the first mobile phone brand.
At Mercury I was guardian of the brand's corporate identity, provided an in-house copywriting service and managing a roster of direct marketing and design agencies. I also sourced and introduced a consumer magazine for 600k Mercury consumers.
At Mercury I was guardian of the brand's corporate identity, provided an in-house copywriting service and managing a roster of direct marketing and design agencies. I also sourced and introduced a consumer magazine for 600k Mercury consumers.
Marketing, Design, Copywriting, Direct marketing, Corporate identity, Service
1992 - 1994
job
Press Officer
Queen Mary College.
Wrote and managed the design and production of college prospectuses, wrote press releases, liaised with national media and ran recruitment fairs to attract undergraduate applicants from across the UK. During my time I developed my PR skills and established an in-house graphic design service.
Design, Graphic design, Pr, Service, Recruitment, Production
1990 - 1992
job
Marketing Specialist
Nortel.
Provided marketing and copywriting resource for an innovation team developing an ISDN digital PABX for small businesses. I worked with colleagues in the UK and Asia to develop and launch the system in northern Europe.
Marketing, Copywriting, Innovation, Asia
1987 - 1990
job
Marketing Coordinator
Reuters.
In this role I was part of a team compiling, writing and producing user guides and marketing communications to support Reuters information services for financial markets worldwide. In this role I developed skills in copywriting, graphic design, print and production and communications for UK and international business audiences.
Marketing, Design, Copywriting, Writing, Graphic design, Print, Support, Coordinator, International, Production
My education
North London Polytechnic
Unspecified, Management and Administration
Unspecified, Management and Administration
University of Hull
Bachelors, English Language and Literature
Bachelors, English Language and Literature
Truro School
Secondary, N/a
Secondary, N/a
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